Clickbank DROPS Versign for Norton Secured "Powered By Verisign" affecting conversion rates?

15 replies
Did anyone else notice that the Verisign logo on Clickbank checkout pages has now been replaced with a Norton Secured logo powered by verisign?

I am wondering if this will have any affect on conversion rates. The verisign logo was a powerful trust builder and is well known by consumers. Yes, it's expensive to put on your website, and I can only think that Clickbank wanted to save a few bucks. But at who's expense? Only time will tell.

Anyone else notice this or see a drop in conversions?
#affecting #clickbank #conversion #drops #norton #powered by verisign #rates #secured #versign
  • Profile picture of the author Daniel Evans
    I doubt it will make any difference.

    A lot of people have no idea what Verisign is and many haven't yet caught onto the "Norton is bad" fad...
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  • Profile picture of the author ChadOath
    Call me crazy, but I wouldn't be surprised if Clickbank could no longer afford the Verisign fees, or if they at least became too cost-prohibitive. Clickbank is on a financial downslide, less and less affiliates are promoting their products, and refund/chargeback rates have dramatically increased.
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    • Profile picture of the author Cool Hand Luke
      Originally Posted by ChadOath View Post

      Call me crazy, but I wouldn't be surprised if Clickbank could no longer afford the Verisign fees, or if they at least became too cost-prohibitive. Clickbank is on a financial downslide, less and less affiliates are promoting their products, and refund/chargeback rates have dramatically increased.
      :rolleyes:

      I will call you crazy, because literally nothing you said is even remotely true. Please provide a link or source to back up your ridiculous claims.
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      • Profile picture of the author ChadOath
        Originally Posted by Cool Hand Luke View Post

        :rolleyes:

        I will call you crazy, because literally nothing you said is even remotely true. Please provide a link or source to back up your ridiculous claims.
        Nope. If you know, you know. If you don't, you're you.
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    • Profile picture of the author Asher
      Originally Posted by ChadOath View Post

      Call me crazy, but I wouldn't be surprised if Clickbank could no longer afford the Verisign fees, or if they at least became too cost-prohibitive. Clickbank is on a financial downslide, less and less affiliates are promoting their products, and refund/chargeback rates have dramatically increased.
      Man, you must be promoting all the wrong products to
      not experience any keepers.

      Asher
      Signature
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      • Profile picture of the author ChadOath
        Originally Posted by Asher View Post

        Man, you must be promoting all the wrong products to
        not experience any keepers.

        Asher
        That wasn't based on personal experience. I was speaking across-the-board and based on conversations with my contact at Clickbank.
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        • Profile picture of the author xxxJamesxxx
          Originally Posted by ChadOath View Post

          That wasn't based on personal experience. I was speaking across-the-board and based on conversations with my contact at Clickbank.
          What you're saying only really applies the the "Make Money" crowd as this crowd know how to game the refunds plus a lot of IM products are using other payment processors now.

          But I'll tell you now, selling non IM related products on Clickbank is great. I have a few products in non IM markets and I hardly get refunds on them.

          James Scholes
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          • Profile picture of the author ChadOath
            Originally Posted by xxxJamesxxx View Post

            What you're saying only really applies the the "Make Money" crowd as this crowd know how to game the refunds plus a lot of IM products are using other payment processors now.

            But I'll tell you now, selling non IM related products on Clickbank is great. I have a few products in non IM markets and I hardly get refunds on them.

            James Scholes
            "Across-the-board" means network-wide, not just in one category.
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            • Profile picture of the author roblawrence
              So Clickbank is not good to use as a payment provider? Sounds like they get a lot of refunds and chargebacks. It would be interesting to see some hard numbers before the baby is thrown out with the bath water!
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  • Profile picture of the author DavidG
    If you are so worried about it you can say in your sales pitch: "We will process your transaction through 'Norton' the same company that makes the world's leading anti-virus program, so you don't have to worry about security issues..."




    David
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  • Profile picture of the author Mike Hill
    It's always worth a test that's for sure... And people do notice even if they don;t pay attention to it. There is a lesson for all newbies here... If something isn't converting don;t quit and move on to the next shiny object. Instead, test and make it work!
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  • Profile picture of the author ChadOath
    Just found out that the Norton Secured seal is "powered by Verisign"...so it's not an alternative product, it's just branded differently now.

    The VeriSign Trust Seal is now the Norton Secured Seal | Symantec
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  • Profile picture of the author OliviaSSLGuru
    Hello Roblawrence,

    Let me bring update you that from now onwards that all VeriSign Trust Seal will turn into Norton Trust Seal as Symantec has been bought VeriSign including Re-branding Authority.

    Get more details about Seal update from here
    New Norton™ Secured Seal is the Most Recognized Trust Mark on the Internet
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  • Profile picture of the author Randall Magwood
    The same has happened on one site of mine also. Hasn't affected any sales. No increase or decrease.
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