I've found a good niche for a new site (health/food), but I'm apprehensive about which domain type I should purchase. I have the option to buy the exact keyword I would be ranking for as a domain, however it is considered a premium domain and has a price of around $1300. I've also found a more brandable domain name which also has it's benefits. The keyword gets tons of searches and would be fairly easy to monetize. What domain do you think I should pick and why?