How To Explode Your Profits With Simple Math

Here's something I learned a few years ago from Dan Kennedy,
The Guru's Guru, that helped my put more green in my pocket so
I figured I'd share it with my fellow warriors.

He said that "Marketing is behavior psychology and math, and
to ignore one is a mistake"

Now when I first heard this I have to admit that most of my
focus was on the behavioral psychology part.

I was reading books on copy writing and persuasion and although
I knew the the math was important...heck I was a Mechanical
Engineer before I became a freelance copywriter...I never
really spent little time on the math.

Maybe this is you too, because here's the thing good math
can make up for very bad marketing.

In consulting with other info business's I've noticed that many
do not focus enough on the math.

When I'm hired to do copywriting projects they often want a
higher converting salespage...and yet they don't even have a
single upsell in place which can change the MATH of the business
resulting in much more profit, rather than a bump in response.

Or they have a serious refund rate which could EASILY be fixed
with a stick letter or serious of stick emails.

Changing the MATH of your business is often the easiest way
to put more green stuff in your pocket.

So I figured this can serve as a reminder

Best,
Mike Marin