Has anyone tested link colors / underlining links for optimizing CTR?

6 replies
Hey everyone,

I am just wondering, has anyone done any testing on the best color for text links, as well as underlining links vs. not underlining links, and the effects on CTR?
#colors #ctr #link #links #optimizing #tested #underlining
  • Profile picture of the author seanicasia
    My tendency is to keep links to their standard blue, underlined, because that's what the general public is used to.

    They know that's a link, and know it's clickable.

    If it's anything other, the CTR may drop (all things being equal), unless your page is full of links and ads, then that's another story. The worst is is the link is not underlined and same color as the rest of the text i.e. indistinguishable from the rest of the text.

    The only other alternative is if the theme for your site already colors links otherwise, then your manual/custom links should be the same, if not it will look out of place.
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    • Profile picture of the author Brendan Carl
      Originally Posted by seanicasia View Post

      My tendency is to keep links to their standard blue, underlined, because that's what the general public is used to.

      They know that's a link, and know it's clickable.

      If it's anything other, the CTR may drop (all things being equal), unless your page is full of links and ads, then that's another story. The worst is is the link is not underlined and same color as the rest of the text i.e. indistinguishable from the rest of the text.

      The only other alternative is if the theme for your site already colors links otherwise, then your manual/custom links should be the same, if not it will look out of place.
      Yea, my theme uses the main color I chose for my blog with no underlining, but I just changed it back to the default underlined blue because the original color did not stand out enough.
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  • Profile picture of the author Warrior X
    Standard blue and underlined- no doubt about it, that's what people are used to seeing.

    --Jeremy
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  • Profile picture of the author alexgold87
    Blue colour is a default colour and during ages people saw only blue underlined links. So, blue is a standard by de facto.
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  • Profile picture of the author cjreynolds
    Originally Posted by Brendan Carl View Post

    Hey everyone,

    I am just wondering, has anyone done any testing on the best color for text links, as well as underlining links vs. not underlining links, and the effects on CTR?
    I was taking a web usability course in 2001, and at that time studies showed that 51% of users tested would see a button with the word "HOME" on it, and wouldn't know that clicking on that button would do anything - if they saw the word "HOME" in blue, underlined text, they knew clicking on it would take them to a home page.

    For that reason, I have ever since used blue underlined text for links, even if I have an image that's linked to the same location, and I ALWAYS put a string of text links for site navigation on every webpage, when possible (in addition to the normal site nav).
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