4-hour product creation?

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You've seen the guides. 4-hour products, 2-hour products, 10-minute products, etc... so have you ever tried to create a product that fast? What is your record for the fastest completion of a product that you intended to sell?

I am not just talking about completing just the guide/video/audio part, but also the sales page, download page and affiliate page. Completing all of these pretty much make you launch ready.

Have you ever tried to complete all of these as fast as you possibly could? What is your personal record? What tips do you have for super fast product creation?

Jon
#4hour #creation #product
  • Profile picture of the author chtfld
    Hey Jonathan - great question.

    I actually downloaded one of those guides a few weeks ago because I wanted to see what people were selling with 4 hours of work invested. I think it comes down to being extremely well organized and knowing what you're going to write or record head of time.

    That said, my latest product took me about three and a half hours. That includes writing the guide, building the sales page, loading onto WF, etc. And to be perfectly honest, it started as a report for my PLR site but I got an itch and launched as a WSO - has done decently well.

    I'm interested to see how fast other people are though. I consider myself a pretty fast writer, and I could never do more than 20 pages + copy in under 4 hours.
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  • Profile picture of the author Devin X
    Banned
    Originally Posted by Jonathan Heusman View Post

    I am not just talking about completing just the guide/video/audio part, but also the sales page, download page and affiliate page. Completing all of these pretty much make you launch ready.

    Have you ever tried to complete all of these as fast as you possibly could? What is your personal record? What tips do you have for super fast product creation?

    Jon
    I never bought one of those guides, but I've successfully done this twice. Both times took me ALL DAY 14+ hours to create the product, create the website, tweak everything, buy ads, create my email blasts, and launch.

    It's a good way to make a product that is really step by step, and only valued between 5-20 dollars. Can make some "quick" money that way.

    What were you thinking of doing as a product?
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  • Profile picture of the author Jonathan Heusman
    Glad to hear you are getting into product creation, but you definitely have some misconceptions. Spending more time on putting together information doesn't inherently make that information better or more complete. It just means you spent more time. Or it could mean that you are creating a very comprehensive product that is meant to solve many problems and teach many techniques.

    There are a lot of good products out there however that solve just ONE problem or teach one technique that is very successful. These are the types of products you would typically create in a much shorter time frame. One problem-one solution type products.

    You would be surprised what some people can put together in a day and you would also probably be surprised how quickly some of the most successful wso products are created. If you put out 1 product every 2 months and it makes 200 sales, awesome. But if you put out a product every week instead and each one makes 100 sales, then you just made roughly 800 sales. I know which one I would prefer.

    But if you are not comfortable creating products quickly, there is nothing wrong with that.

    Jon

    Originally Posted by TheBlogger View Post

    What would be the point? I'm making my first one now and I've spent more than 1-2 hours per day for the past week or so, easily. I've only got the foundation of my product so far.

    If you actually want to be successful, you don't want to rush your product. 4 hours is nothing. Your product would be poor. Your sales page would be weak. You would get little conversions and your refund rate would probably be pretty high. If you intend on recruiting affiliates, who would want to promote a product that had been made in 4 hours?

    I reckon it's better to have maybe 10 solid products with lots of affiliates promoting each one, than 500 crappy products that will all die out.

    Course I don't know what I'm talking about really since I'm just getting into product creation, but I reckon at least most of what I just said is right!
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    • Profile picture of the author Jill Carpenter
      Originally Posted by Jonathan Heusman View Post

      Have you ever tried to complete all of these as fast as you possibly could? What is your personal record? What tips do you have for super fast product creation?

      Jon
      Took me about 3 solid days from creation to posting and getting a sale on 2 products.

      And one time I did a one day deal. I wrote a pack of articles for PLR on a topic I was really really familiar with and I started before the crack of dawn one day and was ready before the end of the day - but had to wait for thread approval so that took a few more hours.

      The key to that one really was that I had spent months learning that topic. I didn't go into it expecting to write up some articles at the end - but the opportunity presented itself.

      If you were to toss me an idea today, and tell me I had 4 hours to make a product on it, I could do it but it would be crap. Without some preliminary study and knowledge about something I think the 4 hour product is a myth - unless of course you have an expert at your fingertips and are doing an interview type thing.

      Someone somewhere in the mix has to know the topic.
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  • Profile picture of the author paul nicholls
    i agree with the blogger

    you have to look at creating products as future assets with solid information

    creating a product in 4 hours IMO is obsurd

    why would you time yourself to see how fast you can create a new product weather its to just give away and especially to sell

    my first wso took me about 60 hours of work, that was with creating the videos, sales page, download pages, jv page, set up of lists etc and the list goes on

    having the mindset of trying to create a product in 4 hours your already setting yourself up for failure. instead focus on delivering the most amount of value as you can and not skip or cut corners

    remember this is your reputation and if you release garbage you will just be another marketer to add to the list that releases garbage and doesnt care about his customers

    some people may take this on board some may not but i will for one never be trying to create a product in only 4 hours

    paul
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    • Profile picture of the author AdwordsMogul
      Originally Posted by paul nicholls View Post


      ...
      creating a product in 4 hours IMO is obsurd

      ...
      I disagree. Sometimes, you can create a product in less than 30 minutes and make good money, with happy customers.

      Here is the thing: you have to be in position to do that. If you are a good writer, have extensive experience and know how to market there are times you can do it.

      The thing is most people who buy these guides are not really experts in anything. So they won't be able to create such a product.

      Let's say you want to build a list. I can tell you how I set up a site, and got over 3000 visitors that very day. It won't take me more than 1 hour to explain what I did using video + a short report.

      However, if you don't have my skills, knowledge, and experience you won't be able to create a list building product in such a short time.

      Originally Posted by Jill Carpenter View Post

      ...
      Someone somewhere in the mix has to know the topic.
      Precisely. You CAN create a high quality product in 4-hours but it will take you more than 4 hours to have that ability (in most likelihood).
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  • Profile picture of the author travlinguy
    It's not about speed, it's about quality. Ask yourself this. Would you want to pay for a product that was conceived, created and where the promo material was all put together in only four hours? How good could something like that be?
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    • Profile picture of the author Jonathan Heusman
      Originally Posted by travlinguy View Post

      It's not about speed, it's about quality. Ask yourself this. Would you want to pay for a product that was conceived, created and where the promo material was all put together in only four hours? How good could something like that be?
      If the product solves a problem for me, then I don't care if it was created in 5 minutes.
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      • Profile picture of the author travlinguy
        Originally Posted by Jonathan Heusman View Post

        If the product solves a problem for me, then I don't care if it was created in 5 minutes.
        My point is, it's VERY unlikely you're going to find anything decent created so fast. As some have said, if someone has the knowledge and skill, yes, it's possible. But to sell a 4-hour product creation guide and trying to convince people that ANYONE can do it is silly.
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        • Profile picture of the author Jonathan Heusman
          It seems everybody is really getting stuck on the 4-hour time frame. There is nothing sacred about that. Yes, I believe there has been a guide or two using 4-hours as the number, but what my question was intended to be was what is the fastest you have ever put out a product?

          The idea that you need to spend months or hundreds of hours on a product for it to be quality is ridiculous. I have personally witnessed the creation of at least 5 WSOTD's in under a week. At least 3 of them from first time product creators.

          It is pretty amazing what people can do when they give themselves a deadline or a time limit. It FORCES them to be productive. So for the nay-sayers out there that want to spend months on a product, I challenge you to give yourself 1 week or 2 weeks maximum to create a quality product. You might just surprise yourself.

          Jon
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          • Profile picture of the author JohnMcCabe
            Here's a clip from the movie Tin Cup.

            The relevant portion for this discussion is in the first ten seconds.

            In the previous scene, Costner's character has a tantrum and ends up breaking most of his clubs and having to play the last holes of his round using a 7-iron. As the clip starts, Costner and his buddies are celebrating the fact that Costner shot par using only his 7-iron.

            I compare that with creating a product in under a certain short amount of time...

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  • Profile picture of the author Bruce NewMedia
    I have never been able to comprehend the whole "Make A Product In 4 Hours" pitch.

    My products sell for a long, long time. Some of my non-warrior wso products sell successfully after 2 years. It just seems short-sighted to rush something out that you expect to be popular for a long while....and as just mentioned above, imo, quality has to suffer when it's all about getting it done fast.
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  • Profile picture of the author paul nicholls
    adwords mogul, i know what your saying but how much can you really do in only 4 hours

    even if you are good at writing stuff and making videos it still takes time

    i guess its all to do with perspective. There are good products out there that have probably been created in only 4 hours but as a general rule most quality products are not built in only 4 hours

    if thats your opinion thats cool but i dont see why you should rush putting a product together. have a deadline by all means but i think 4 hours for 99% of people that create products is being very ambitious

    paul
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    • Profile picture of the author AdwordsMogul
      Originally Posted by paul nicholls View Post

      adwords mogul, i know what your saying but how much can you really do in only 4 hours

      even if you are good at writing stuff and making videos it still takes time

      ....
      paul
      To be honest, sometimes when you spend more than 4 hours on a product you're wasting time fluffing it up.

      I'm not saying rush it, but if you really know your stuff it's not that hard.

      For example, I can write a good article (300 -400 words) read it 3 times and edit within 15 minutes. If dictate it its even faster - 7 - 10 minutes. For example, when I did the ezinearticle HAHD challenge that's how I did it. Fair enough, I had to correct minor mistakes in about 5-7 articles out of 100 but that's still a good ratio.

      Keep in mind that ezinearticles don't just accept any crap.

      Again, if you really know your stuff you can do it. There are topics you can record for an hour or two and people will find a lot of value in it.
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  • Profile picture of the author ketset
    It really depends on the product, I have created listings for example that have made me money and then spent four hours following a guide that was written by a Professional. The thing is that it might take that expert a certain amount of time but not someone who has not done it before.
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  • Profile picture of the author paul nicholls
    agree totally jon

    spending a week or 2 weeks to create a top quality product is accurate

    i took just under 2 weeks doing my first wso and about the same on the second

    i would never recommend anyone to spend months creating a product, 1 to 3 weeks is good to put together a solid course

    paul
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  • Profile picture of the author sbucciarel
    Banned
    Wow ... can't wait to see and buy all these 4 hr products. I'm sure they're really unique and comprehensive. :rolleyes:
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    • Profile picture of the author AdwordsMogul
      Originally Posted by sbucciarel View Post

      Wow ... can't wait to see and buy all these 4 hr products. I'm sure they're really unique and comprehensive. :rolleyes:
      Nope. They're probably not and don't need to be. All you need is enough information and material so people who bought them get the results promised in the sales copy.

      A lot of stuff is not rocket science - a couple of hours is more than enough to get people going in the right direction.

      Of course, 4 hours is not the recommended period. One could take an hour or 12 depending on the situation. Others will take longer.

      The point you can create a lot of high quality within 4 hours - enough to make a solid product PROVIDED you have enough knowledge and experience.
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      • Profile picture of the author sbucciarel
        Banned
        Originally Posted by AdwordsMogul View Post

        Nope. They're probably not and don't need to be. All you need is enough information and material so people who bought them get the results promised in the sales copy.

        A lot of stuff is not rocket science - a couple of hours is more than enough to get people going in the right direction.

        Of course, 4 hours is not the recommended period. One could take an hour or 12 depending on the situation. Others will take longer.

        The point you can create a lot of high quality within 4 hours - enough to make a solid product PROVIDED you have enough knowledge and experience.
        Sure you can. And you can also get that information free either here in the forum or Google, but I'm sure this kind of "not rocket science" product will be a hit with a bunch of newbs.
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        • Profile picture of the author Jonathan Heusman
          Originally Posted by sbucciarel View Post

          Sure you can. And you can also get that information free either here in the forum or Google, but I'm sure this kind of "not rocket science" product will be a hit with a bunch of newbs.
          Your "points" really don't say anything. I could Google information for free on a product that took weeks to put together or years. Whats your point? Some products that took months to create might seem like a total waste to me while ones that took 2 days to put together might be a turning point in my business. If the product adds value, it doesn't matter how long it takes to create. So far, your comments have added nothing to the discussion but useless noise. I'd appreciate a little more of your insight since you seem so confident on the matter.
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          • Profile picture of the author sbucciarel
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            Originally Posted by Jonathan Heusman View Post

            Your "points" really don't say anything. I could Google information for free on a product that took weeks to put together or years. Whats your point? Some products that took months to create might seem like a total waste to me while ones that took 2 days to put together might be a turning point in my business. If the product adds value, it doesn't matter how long it takes to create. So far, your comments have added nothing to the discussion but useless noise. I'd appreciate a little more of your insight since you seem so confident on the matter.
            My points are my opinions. Doesn't matter ... I'm not likely to be anyone's customer who spends 4 hrs on a product. I am, in fact, accustomed to buying phenomenal products from people who do not rehash information just to crank a product out in 4 hrs.

            As for useless noise, 4 hr. rehashed products jamming up the WSO section is useless noise to me, but don't let that deter you. As I said, you'll always snag the newbs.
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            • Profile picture of the author AdwordsMogul
              Originally Posted by sbucciarel View Post

              M.. rehashed products jamming up the WSO section is useless noise to me, but don't let that deter you. As I said, you'll always snag the newbs.
              Just out of curiosity, why do you insist that if someone creates a product in four hours it's going to be rehashed information?
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              • Profile picture of the author sbucciarel
                Banned
                Originally Posted by AdwordsMogul View Post

                Just out of curiosity, why do you insist that if someone creates a product in four hours it's going to be rehashed information?
                Ok ... one of the people I buy products from routinely is Paul Myers who averages 100 pages or so of unique content per product and sometimes more. Other people, all highly respected sellers on this forum, that I buy from create awesome programs/scripts/plugins, etc. The kind of products that I buy simply could not be thrown together in 4 hrs. It's likely that the sales pages and sales funnel takes longer than that to create, much less the product.

                Originally Posted by Jonathan Heusman View Post

                Lol, your comment actually just made me laugh. Especially after noticing your signature.

                I am amazed you know how long all of the product creators spent on creating every product you ever bought. You must really scrutinize your purchases. Kudos.

                Personally, I think some of the best products I have bought were probably created very quickly, not that I ask. Personally, the amount of time to create something has no bearing on the value it has to me.

                I don't understand where you are getting your ideas about a product created in 4 hours having to be rehashed PLR either. I'm pretty sure that is either not allowed or very discouraged on the wso forum, so not sure why wso creators would try to get away with that.
                I didn't say rehased PLR ... I said rehashed, as in rehashed BS. I've spent over a year on my membership site but glad you got a laugh out of it.... as did I with your Baclink Wizardry ... millions of backlinks ... come and get em while they're hot ... just watch out for the Panda ...:rolleyes:

                You want to be insulting because I don't agree that a 4 hr. product is worth buying, go ahead. I really don't care. But you do seem to be talking out of both sides of your mouth

                Originally Posted by Jonathan Heusman View Post
                Anybody can create a quality product in 1 week or less. Period
                .

                So which is it ... 4 hrs or 1 week? One week is a whole different ballgame than 4 hrs.
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                • Profile picture of the author Jonathan Heusman
                  Originally Posted by sbucciarel View Post

                  Ok ... one of the people I buy products from routinely is Paul Myers who averages 100 pages or so of unique content per product and sometimes more. Other people, all highly respected sellers on this forum, that I buy from create awesome programs/scripts/plugins, etc. The kind of products that I buy simply could not be thrown together in 4 hrs. It's likely that the sales pages and sales funnel takes longer than that to create, much less the product.



                  I didn't say rehased PLR ... I said rehashed, as in rehashed BS. I've spent over a year on my membership site but glad you got a laugh out of it.... as did I with your Baclink Wizardry ... millions of backlinks ... come and get em while they're hot ... just watch out for the Panda ...:rolleyes:

                  You want to be insulting because I don't agree that a 4 hr. product is worth buying, go ahead. I really don't care. But you do seem to be talking out of both sides of your mouth

                  Originally Posted by Jonathan Heusman View Post
                  Anybody can create a quality product in 1 week or less. Period
                  .

                  So which is it ... 4 hrs or 1 week? One week is a whole different ballgame than 4 hrs.
                  I know it is easy to pick out bits and pieces of what are posted to fit your needs. But if you read my original first post, the discussion was never intended to be about creating a product in 4-hours. That is the way it seems to has gone and I have admitted that the thread title was obviously my fault.

                  But if you go back and read my very first post in this thread you will see that I was trying to start a discussion on creating products quickly. To me, 1 week is just right. Is 4 hours impossible? No. But I was curious to hear how fast others have created products and any tips they had to speed up product creation.

                  Personally, the 4 hour mark doesn't mean a lot to me. It is just a number that has been thrown out in the past.

                  Jon

                  P.S. I don't know about your membership site, but i was referring to your autoposting wp plugin. If that isn't promoting putting out rehashed crap all over the web, I don't know what is.
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                  • Profile picture of the author sbucciarel
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                    Originally Posted by Jonathan Heusman View Post

                    P.S. I don't know about your membership site, but i was referring to your autoposting wp plugin. If that isn't promoting putting out rehashed crap all over the web, I don't know what is.
                    Autoposting as in you load up your text format articles into a directory and then schedule them to post at intervals, all tagged with keywords bolded and linked. It is not an autoblog as in a scraper plugin.
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                    • Profile picture of the author Joseph Robinson
                      Banned
                      Originally Posted by Jonathan Heusman View Post

                      P.S. I don't know about your membership site, but i was referring to your autoposting wp plugin. If that isn't promoting putting out rehashed crap all over the web, I don't know what is.
                      Originally Posted by sbucciarel View Post

                      Autoposting as in you load up your text format articles into a directory and then schedule them to post at intervals, all tagged with keywords bolded and linked. It is not an autoblog as in a scraper plugin.
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                      • Profile picture of the author Devin X
                        Banned
                        Originally Posted by Joe Robinson View Post

                        lolz I know I'm doing the same thing.

                        sbucciarel shouldn't be making a big deal out of this, esp because she instigated this. (these "4hr" products are usually meant for noobs because they address 1 specific problem and provide 1 specific and comprehensive solution for only 5-20 bucks. Nothing wrong with that for one, and for two, how do you know how long it took someone to create a product? You don't, you can only speculate.

                        Jonathan Heusman should ignore the comments that aren't in any way constructive. You raise good points but your attention is better directed at the OP or someone else with a vested interest in the topic at hand.

                        The forum is for constructive criticism and feedback on marketing issues. It's not a place for trolling or ego trips.

                        (There's my good deed for the day :rolleyes
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                        • Profile picture of the author sbucciarel
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                          Originally Posted by TheRealDudeman View Post

                          lolz I know I'm doing the same thing.

                          [B]sbucciarel shouldn't be making a big deal out of this, esp because she instigated this. (these "4hr" products are usually meant for noobs because they address 1 specific problem and provide 1 specific and comprehensive solution for only 5-20 bucks. Nothing wrong with that for one, and for two, how do you know how long it took someone to create a product? You don't, you can only speculate.

                          The forum is for constructive criticism and feedback on marketing issues. It's not a place for trolling or ego trips.
                          Using words like instigation and trolling are how you respond to someone who differs with your opinion. Sounds like you just want a "discussion" where everyone agrees with you.

                          It doesn't matter much to me what kind of product you make and how long it takes you. I seriously doubt that I am your target market. I buy plenty of WSOs, but am not interested in simple little $5 solutions that can be found just about anywhere for free. I apparently have a completely different definition and expectation of what a product is.
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                          • Profile picture of the author Devin X
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                            Originally Posted by sbucciarel View Post

                            Using words like instigation and trolling are how you respond to someone who differs with your opinion. Sounds like you just want a "discussion" where everyone agrees with you.
                            Provide an example of me "trolling", because you won't find it. When I bump a thread I make a point to add to the conversation in a constructive manner.

                            Furthermore, I want little girls to stop bumping forums with pointless comments. This is a business forum, not a place to hang out and look for attention. If someone has something relevant to say to the OP or issue, that's one thing. But if it's just an empty comment like "Wow ... can't wait to see and buy all these 4 hr products. I'm sure they're really unique and comprehensive." Then that really has no place in the forum...especially when it turns into a pissing contest between another member.

                            Originally Posted by sbucciarel View Post

                            It doesn't matter much to me what kind of product you make and how long it takes you. I seriously doubt that I am your target market. I buy plenty of WSOs, but am not interested in simple little $5 solutions that can be found just about anywhere for free. I apparently have a completely different definition and expectation of what a product is.
                            Let's stick with the principle here. This, and my previous comment, has nothing to do with your petty quibbling over what is, or how long, or whatever. Get over yourself and your insecurities. Attack the issue, not the person. durhh

                            Anyway, the principle has everything to do with how the discourse happens here. There's way too many personal attacks and empty content posted here by others. This is business. If you wanna be funny or get into the ad hominem, (attacking people, not issues) then there's other forums for that. The WF isn't one of them, and that can't be disputed.

                            I know taking criticism is hard, but take it. You'll become a better person as a result of it, rather than quibbling like children.

                            We're done here.
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                • Profile picture of the author AdwordsMogul
                  Originally Posted by sbucciarel View Post

                  ..'I don't agree that a 4 hr. product is worth buying, go ahead. I really don't care. But you do seem to be talking out of both sides of your mouth

                  ...
                  Ok, so let's say Eben Pagan and Dan Kennedy talk for 2 hours and 30 minutes and record their conversation.

                  Within that time, they will reveal stuff that nobody likes to admit about business, but nevertheless they are and key. Stuff NOBODY shares in public.

                  That's less than 4 hours.

                  I would pay at least $2000 for such a conversation and I would be glad I did it.

                  P.S. I would pay that much if it was Eben Pagan with insights on the dating business that he doesn't share - even if it was 1hr 30 minutes.
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            • Profile picture of the author Jonathan Heusman
              Originally Posted by sbucciarel View Post

              My points are my opinions. Doesn't matter ... I'm not likely to be anyone's customer who spends 4 hrs on a product. I am, in fact, accustomed to buying phenomenal products from people who do not rehash information just to crank a product out in 4 hrs.

              As for useless noise, 4 hr. rehashed products jamming up the WSO section is useless noise to me, but don't let that deter you. As I said, you'll always snag the newbs.

              Lol, your comment actually just made me laugh. Especially after noticing your signature.

              I am amazed you know how long all of the product creators spent on creating every product you ever bought. You must really scrutinize your purchases. Kudos.

              Personally, I think some of the best products I have bought were probably created very quickly, not that I ask. Personally, the amount of time to create something has no bearing on the value it has to me.

              I don't understand where you are getting your ideas about a product created in 4 hours having to be rehashed PLR either. I'm pretty sure that is either not allowed or very discouraged on the wso forum, so not sure why wso creators would try to get away with that.
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        • Profile picture of the author Joseph Robinson
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          Originally Posted by Jonathan Heusman View Post

          It seems everybody is really getting stuck on the 4-hour time frame.
          Probably because you titled the thread "4-hour product creation?" If you wanted to talk about how fast someone could put a product together, name your thread "What was the fastest you ever put a product together?" :rolleyes:
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          • Profile picture of the author Jonathan Heusman
            Originally Posted by Joe Robinson View Post

            Probably because you titled the thread "4-hour product creation?" If you wanted to talk about how fast someone could put a product together, name your thread "What was the fastest you ever put a product together?" :rolleyes:
            Guess I didn't realize people would only read the thread title and not the actual first post. In retrospect, I should have, the title is basically the headline. Will remember that next time I dare to start another thread.
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            • Profile picture of the author Joseph Robinson
              Banned
              Originally Posted by Jonathan Heusman View Post

              Guess I didn't realize people would only read the thread title and not the actual first post. In retrospect, I should have, the title is basically the headline. Will remember that next time I dare to start another thread.
              Well, even the people who read the OP could still be hung up on the 4-hour time limit, as this was the opening question:
              You've seen the guides. 4-hour products, 2-hour products, 10-minute products, etc... so have you ever tried to create a product that fast?
              You kinda deliberately asked people if they can make a product in four hours there.

              But enough about semantics, let's talk about quickly created products. I think some can do it. The number is not very high at all, given the fact that the number of people who can create quality products period is not that large.

              I'd tend to agree with Suzanne, and think that someone who posted out a generic "4-hour" product probably didn't add much to the market. Short of going straight from your own personal testing and experience (which in reality would mean this product came about from more than 4 hours of work), the only way you are going to fill a guide/ebook is through some very fast research. We're probably talking a generic Google search or two and some quick writing, something the buyer could have done in the same amount of time it will take to read your product (without spending the money).
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              • Profile picture of the author AdwordsMogul
                Originally Posted by Joe Robinson View Post

                ... Short of going straight from your own personal testing and experience (which in reality would mean this product came about from more than 4 hours of work), ...
                Which is exactly what I've been trying to say.

                For instance, based on the ezinearticles experience I described earlier, I could create a $27 product to teach people how to write articles that get accepted, and how to do a high number of them relatively quickly, each with unique content.

                It would take me 15-20 minutes to outline what I will talk about. About 30 minutes to create slides (I'm slow with that and it's best for someone else to do it. For the sake of this example, let's say I'm doing it myself).

                Then I would do the videos within an hour or so.

                Does the 4 hours include sales copy? If so...

                Sales copy - I can write it pretty quickly, with the intention of improving it later. Say an hour and a half.

                Which leaves me with 30 minutes to create article templates, extract the audio for those who want to listen to the stuff instead.

                Assuming the 4 hours are only for product creation - it's way more than enough for something like this. I could even add some bonuses.

                Hmm... This is not my market but maybe I should think about this in my spare time...
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              • Profile picture of the author Jonathan Heusman
                Since we seem to be stuck talking about 4 hour product creation, yeah, that is not an easy thing to do while still maintaining quality. Like some have said previously, if someone is very knowledgeable on a subject and does not need to do any research, it is definitely possible.

                But if we can get unstuck from the 4 hour limit, then here is the truth of the matter and I have seen this at least a dozen times over the past few months.

                Anybody can create a quality product in 1 week or less. Period.

                If you want to put limiting thoughts on yourself and your business, then feel free to disagree. However, it is not really appropriate to try to force your thoughts on others. No one knows what other people are capable of.

                Let me ask this. For those who say it is not possible to create a quality product in a week or less, have you even tried? I doubt it.

                Jon

                Jon
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                • Profile picture of the author JohnMcCabe
                  Originally Posted by Jonathan Heusman View Post

                  Anybody can create a quality product in 1 week or less. Period.

                  Jon
                  Now we're getting somewhere.

                  When we were talking about seeing how fast we could create a product, and talking about 4 hours (damn you, Tim Ferris!), 2 hours, even less, my answer is the same as Don Johnson's in the movie clip I linked...

                  "Have I done it? Hell, it never even occurred to me to try..."

                  But a week?

                  Even a week of part-time effort, a couple of hours a day and weekends off, is still ~10 hours. Most folks should be able to create a short report, video, or some such that would help some segment of the market. Maybe not on the first try, but each time you try, you should get faster (i.e. more efficient, w/ fewer errors).
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  • Profile picture of the author Lightlysalted
    Surely it's better to develop a product that your going to offer, by thinking through what your customer wants. Throwing a product together in 4 hours might be great idea, but it's long term sales revenue that really matters
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  • Profile picture of the author zerofill
    I guess this typically depends on what your selling. Info products... yeah... you can make those in a few hours.

    It is actually funny... because typically these 4 hour products are going to be rehashed crap to me. But to some people, they prefer that someone go gather the info and put it all in one place for them. So I guess it depends on your target audience being reached.

    I would prefer to see some of these people not be lazy and actually gather some of the info themselves. You actually earn a lot along the way that you will miss in a 2 hour report made for you. But to each their own...

    But then again, it doesn't always come down to being lazy...

    Some people are working 8,10,12 hour days with a normal job outside the house. They have the travel time back and forth. They have the kids to pick up and drop off here and there. They have dinner to make, laundry to do, house cleaning to do. Helping kids with homework. Typical maintenance things that popup around the house. So those people aren't lazy... they are just exhausted.

    Some people don't want to deal with the boring tasks and just want to deal with implementation.

    For them to get all the info in one place and not have to track it down is the #1 point of buying.

    So it all comes down to seeing things through someone else's eyes, and not your own all the time. Something I have learned a lot about over time. Trying to change my way of thinking over the years.

    Just depends on whether the info is solid and real.
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  • Profile picture of the author sax.sunny
    If you want an ultimate response to your question - Read This.

    The only people who can create a Successful 4 hour report are those who are already established IMers or those who have a huge list or those who have a long track record.

    Even if they include CRAP in that report (Their CRAP would still be Golden Nuggets for many) - their report will be successful.

    OTHER THAN THAT - There is no way you can create a successful report (not to mention those sales letter, graphics, bonus attractions, testimonials etc...) in just 4 hours.

    Just a small example: I have been running many Successful Fiverr gigs for over a year now. If you ask me to create yet another Fiverr gig in an Hour - IT WILL BE A YET ANOTHER HIT GIG. But ask any Newbie or even an experienced marketer who has never used Fiverr - It will be not possible for them to create a Successful gig even within a Day.

    Try it - if you have doubts.
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  • Profile picture of the author vivi62
    it really isnt hard to create a product in 4 hours but I believe in some need to outsource work even if its video creation or putting an ebook toghether and some of the groundwork. A lot of it relies on being very organised from the start.
    Regards
    vivi62
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  • Profile picture of the author Ed H
    I just did my first WSO (it's a free WordPress Plugin, link below if anyone is interested) in just a few hours total. It was under 24 hours (clock time, not working time) from when I came up with the concept to getting it posted as a WSO. In fact the day before, I wasn't even planning to do a WSO - it's been on my To Do list for a while, and I just got tired of not doing one! :-)

    It is a very basic plugin, and I'm a programmer, so the actual product work was really fast for me. I then had to spend a few hours testing, getting others to test, figuring out the best way to create a sales page (it still isn't right, but I learned a lot for next time), product landing / download page, getting everything uploaded to my servers, demo video, install instructions, etc , etc...

    The goal for me was to go through the process, provide something of value, and make sure I understood things well for the next time I do a WSO. It was not to create the best WP plugin ever, or make a ton of money (in fact I am giving it away for a few days!).

    So to answer the initial question, yes you can create a product in 4 hours.

    I'll let other discuss whether you *should* create a product in 4 hours :-)

    Here is the result of my < 4 hour Product:

    http://www.warriorforum.com/warrior-...instantly.html
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    • Profile picture of the author Jonathan Heusman
      Originally Posted by Ed H View Post

      I just did my first WSO (it's a free WordPress Plugin, link below if anyone is interested) in just a few hours total. It was under 24 hours (clock time, not working time) from when I came up with the concept to getting it posted as a WSO. In fact the day before, I wasn't even planning to do a WSO - it's been on my To Do list for a while, and I just got tired of not doing one! :-)

      It is a very basic plugin, and I'm a programmer, so the actual product work was really fast for me. I then had to spend a few hours testing, getting others to test, figuring out the best way to create a sales page (it still isn't right, but I learned a lot for next time), product landing / download page, getting everything uploaded to my servers, demo video, install instructions, etc , etc...

      The goal for me was to go through the process, provide something of value, and make sure I understood things well for the next time I do a WSO. It was not to create the best WP plugin ever, or make a ton of money (in fact I am giving it away for a few days!).

      So to answer the initial question, yes you can create a product in 4 hours.

      I'll let other discuss whether you *should* create a product in 4 hours :-)

      Here is the result of my < 4 hour Product:

      http://www.warriorforum.com/warrior-...instantly.html
      That is awesome man! You took action and created something that will help people. Like you said, it doesn't need to be the best WP plugin ever or best (fill in the blank) ever, just add value and get it out there.
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      • Profile picture of the author Ed H
        Originally Posted by Jonathan Heusman View Post

        That is awesome man! You took action and created something that will help people. Like you said, it doesn't need to be the best WP plugin ever or best (fill in the blank) ever, just add value and get it out there.
        Exactly - Taking Action was key. It had been on my to do list for way too long.

        I think most people would be really surprised what they can create in a *solid* day of work.

        This means real work, not multi-tasking, dealing with email every 15 mins, checking facebook, etc...
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  • Profile picture of the author fin
    This thread's making me warm and fuzzy inside.

    There's nothing I enjoy more than to see my fellow marketers pour their heart and soul into making the best product they can, that offers enormous value to their loyal customers, in a few hours:rolleyes:.
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    • Profile picture of the author Joseph Robinson
      Banned
      Originally Posted by fin View Post

      This thread's making me warm and fuzzy inside.

      There's nothing I enjoy more than to see my fellow marketers pour their heart and soul into making the best product they can, that offers enormous value to their loyal customers, in a few hours:rolleyes:.

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    • Profile picture of the author Jonathan Heusman
      Originally Posted by fin View Post

      This thread's making me warm and fuzzy inside.

      There's nothing I enjoy more than to see my fellow marketers pour their heart and soul into making the best product they can, that offers enormous value to their loyal customers, in a few hours:rolleyes:.
      "You only spent 2 minutes on that painting, therefore it MUST be crap!"

      I had no idea there was a direct correlation between time and quality. That is news to me.

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      • Profile picture of the author fin
        Originally Posted by Jonathan Heusman View Post

        "You only spent 2 minutes on that painting, therefore it MUST be crap!"

        I had no idea there was a direct correlation between time and quality. That is news to me.

        üðÃ'ÂÃ'‚õÃ'€Ã¿Ã¸Ã'Â.flv - YouTube
        Yes, there is. At least there is when you "tried to complete all of these as fast as you possibly could?" (your words)

        If however you happen to create a product in a short time frame then that's OK.

        If you try and do it as fast as possible, it will have never been as good as it's potential. That's just fact.

        I agree that time and quality doesn't matter, as long as you ain't in a race.
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        • Profile picture of the author Jonathan Heusman
          Originally Posted by fin View Post

          Yes, there is. At least there is when you "tried to complete all of these as fast as you possibly could?" (your words)

          If however you happen to create a product in a short time frame then that's OK.

          If you try and do it as fast as possible, it will have never been as good as it's potential. That's just fact.

          I agree that time and quality doesn't matter, as long as you ain't in a race.
          Nothing will ever be as good as it's potential. That's just fact. No one is saying to throw garbage together as fast as they can. It is more about pushing yourself to be more productive.

          If people decide they have a certain amount of time to complete something, they usually find a way to fill that time, whether they needed to or not. (Parkinson's Law I believe)

          Same can be said for if people limit themselves to a certain amount of time, they will find a way to finish in that amount of time.

          And as I've said earlier, I've seen at least 5 WSOTD's created because of an imposed time limit of 1 week. You might say that they were in a race. Seems like the proof is in the pudding to me.
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      • Profile picture of the author J Bold
        Originally Posted by Jonathan Heusman View Post

        "You only spent 2 minutes on that painting, therefore it MUST be crap!"

        I had no idea there was a direct correlation between time and quality. That is news to me.

        üðÃ'ÂÃ'‚õÃ'€Ã¿Ã¸Ã'Â.flv - YouTube

        Huge thumbs up from me, mate. Making something awesome in a short amount of time can and has been done.

        However, I also agree that some will do this and fail to make something of quality.

        It's all in your ability and how well you can focus on it.
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        • Profile picture of the author Jill Carpenter
          Originally Posted by vivi62 View Post

          it really isnt hard to create a product in 4 hours but I believe in some need to outsource work even if its video creation or putting an ebook toghether and some of the groundwork. A lot of it relies on being very organised from the start.
          Regards
          vivi62
          How much time do you spend to organize? Does this not get included in the original idea posted of product -----> sales?

          Originally Posted by AdwordsMogul View Post

          Ok, so let's say Eben Pagan and Dan Kennedy talk for 2 hours and 30 minutes and record their conversation.

          Within that time, they will reveal stuff that nobody likes to admit about business, but nevertheless they are and key. Stuff NOBODY shares in public.

          That's less than 4 hours.

          I would pay at least $2000 for such a conversation and I would be glad I did it.

          P.S. I would pay that much if it was Eben Pagan with insights on the dating business that he doesn't share - even if it was 1hr 30 minutes.
          And you think they are not going to have this edited, or at least checked over before releasing? What happened to the sales letter, etc? Even just something 1:30 - need to listen, edit, upload, pop up sales page/funnel - AR, etc.

          I highly doubt you will find something of this nature done from start to finish in just 4 hours. And again, it all depends on the specific topic. These products are not created with no knowledge - they are based on already having a good deal of insight behind them.
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          • Profile picture of the author AdwordsMogul
            Originally Posted by Jill Carpenter View Post

            ...

            And you think they are not going to have this edited, or at least checked over before releasing? What happened to the sales letter, etc? Even just something 1:30 - need to listen, edit, upload, pop up sales page/funnel - AR, etc.

            I highly doubt you will find something of this nature done from start to finish in just 4 hours. ...
            You see, the product I described doesn't need editing - in fact I'd prefer it unedited.

            Now, we said product creation not creating the whole funnel.

            Plus, really? Before I got into business I worked as a DP (Director of photography) and a professional video editor, so some sound editing too.

            Now, I'm a whiz with those things.

            Again, it comes to down to skill level, knowledge and experienced. I have purchased some products for relatively high prices in a format that would be less acceptable to people who are used to buying cheaper stuff. So again, it depends on the market.

            Some people value the presentation more than the information.

            But Jill, don't doubt - it can be done! I'd gladly pay for the product I described.
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          • Profile picture of the author JohnMcCabe
            Originally Posted by Jill Carpenter View Post

            And you think they are not going to have this edited, or at least checked over before releasing? What happened to the sales letter, etc? Even just something 1:30 - need to listen, edit, upload, pop up sales page/funnel - AR, etc.

            I highly doubt you will find something of this nature done from start to finish in just 4 hours. And again, it all depends on the specific topic. These products are not created with no knowledge - they are based on already having a good deal of insight behind them.
            Jill, it depends on how you define the project. Some years ago, I did purchase a "fly on the wall" recording product. It was a one-hour conversation on a topic I was interested in at the time. It was promoted as an "as-is, no editing" product, so you knew what you were getting. The only promotion was an email blast to both lists (and I happened to be on both at the time). The "sales page" was a page with the recap of the initial offer and a PayPal button.

            The whole thing couldn't have taken more than three or four man-hours to create and promote, even allowing for double time for the actual recording since there were two people. It sold out at $10 a pop.

            I didn't count that in terms of this discussion because both parties had spent years to get to the position of being able to do such a promo. Which agrees with your last paragraph above...
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      • Profile picture of the author Brian Tayler
        Originally Posted by Jonathan Heusman View Post

        "You only spent 2 minutes on that painting, therefore it MUST be crap!"

        I had no idea there was a direct correlation between time and quality. That is news to me.

        üðÃ'ÂÃ'‚õÃ'€Ã¿Ã¸Ã'Â.flv - YouTube
        You're silly. That painting didn't take anywhere NEAR 2 minutes to make. I'm guessing it took years if not decades to make. He had to learn to paint, learn new skills for speed painting, then train, try new things, and eventually making a quick (quality) painting. That took years. You are forgetting the research/backend development of products.
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  • Profile picture of the author J Bold
    Ok ok ok, settle down here people.

    You can write a short report, or dictate it (much faster) and have a good, quality product you can sell for about $5 and get the product done in a few hours.

    The key to a report like this is writing from your own experience.

    That's the key here. Shay Rockhold has a great thread going right now where she describes how she did the same thing. She writes hot sheets. Short, informative reports and I think usually or always from her own experience.

    How hard is it to just relate something you've done and give enough detail to make it a nice read? I don't think it's hard at all.

    But if you are going to play the "rehash" game as some like to say (seriously overused word in my opinion and often used incorrectly), then yeah probably it's actually going to take a bit longer to write as you don't have the experience and so will always have to keep referring to other sources.

    But you talk about yourself with others all the time, so if you can focus for a few hours and write a great 15-20 page report from your own experience, and it doesn't have to be an IM niche product, then more power to you. It's really not that hard. If it takes you a little longer to make sure it's good, even better.

    If you are struggling for ideas and can't come up with anything from your own experience, then I don't think this product creation blueprint applies. But those quick products can easily sell well and be appreciated by a lot of people, but it has to be clear you know what you are talking about and it's quite easy to write a story, as that's essentially what you are doing. Writing a true story and giving firsthand accounts of what you've done. I think that's the detail most are missing and just focused on the "Make a product in 2 hours" thing without realizing the best way to do it.
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    • Profile picture of the author ShayB
      Originally Posted by J Bold View Post

      The key to a report like this is writing from your own experience.

      That's the key here. Shay Rockhold has a great thread going right now where she describes how she did the same thing. She writes hot sheets. Short, informative reports and I think usually or always from her own experience.

      How hard is it to just relate something you've done and give enough detail to make it a nice read? I don't think it's hard at all.
      *blushes* Thank you for your kind words.

      I use a very simple formula for my Hotsheets:

      One problem, one solution, 20 pages or less.

      Period.

      They are written from my own experience, and I love to experiment with things.

      Sometimes people really aren't looking for some huge mega-product that's a biz in a box. They really are looking for something that is simple and effective - a quick read that they can look over and implement the same day.

      That's my target audience. Plain and simple.
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  • Profile picture of the author knish
    I can see how it may be possible to create a tutorial or e-book as well as a sales page in four hours. For me to do it that fast, I'd probably use a pre-made template or easy web page or squeeze page builder.
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  • Profile picture of the author joona
    Let's ask a bit different question: How much time would it take for you guys to sell a product outside of the IM field and Warrior Forum?

    So let's say that you would create a product about whatever non-IM related and would sell it on Clickbank.

    I would be amazed if you would be able to pull that off in less than 4 hours and get the product accepted there.

    When it comes to the actual topic - Yes, creating a product in few hours is possible if you focus on short, to the point reports (out of your own experience) and you already have a way to distribute it to audience.

    But then again.. If you would be creating a product to be sold for 47 bucks or something like that.. I am quite sure it wouldn't be very much quality (some exections exists, for example if you happen to be already highly successful person within the field. In that case you could probably justify the price with your name alone).
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    • Profile picture of the author ShayB
      Originally Posted by joona View Post

      Let's ask a bit different question: How much time would it take for you guys to sell a product outside of the IM field and Warrior Forum?

      So let's say that you would create a product about whatever non-IM related and would sell it on Clickbank.

      I would be amazed if you would be able to pull that off in less than 4 hours and get the product accepted there.
      "Selling it outside the WF" and "selling it on CB" are two different things.

      Creating a product in under four hours and selling it outside of the WF is no big deal. (It might be more difficult for a newbie, though.)
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  • Profile picture of the author Gerard Mohamed
    I cannot understand what the fuss is all about, because it depends on your experience level with both the topic, and articulating it well, within an ebook or report.

    Some of us are extremely talented when it comes to writing, so 4 hours will be no sweat at all, whereas for a newbie it could take 40 hrs or more. Product creation could be a breeze if you opt to take say a PLR item in a popular or unusual niche, and rewriting it with your own twist. You could of course, get a ghost writer to assist.
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  • Profile picture of the author Brian Tayler
    Jeez im jealous. I usually spend 4-hours in research of the product area/niche before even starting
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  • I have done it and I think the only way is event product creation like live seminar or live online training then record it. Other then that I don't know
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