Is it a bad idea for you as an affiliate to use banners that have the merchant's URL on them?

6 replies
You know the ones they list the merchant's direct url decreasing the likelihood that your visitors will click on the banner and increasing the likelihood that they'll simply enter the url address depriving you of the sale. I sort of think this is the intended idea so that the merchant doesn't have to pay affiliates who display their banners commissions.
#affiliate #bad #banners #idea #merchant #url
  • Profile picture of the author WebPen
    I don't know if that many people would type it in instead of just clicking on the banner.

    if you're concerned about it, you can try creating your own banners or asking the merchant to provide banners without their URL.

    Can't hurt to ask- at least, that's what my mom always said.
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  • Profile picture of the author dadamson
    You can split test the traffic as results will vary depending on your traffic source and niche.

    Generally yes, you may lose a small percentage of visitors. Probably not many but is the effort of using another banner or contacting the site owner worth a commission of a sale each month? Probably!
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  • Profile picture of the author EdBryant
    The reason to use the url branded banners is that many higher quality sites will not allow you to run banners that are not branded.

    I think the theory is that unbranded banners are more spammy lower & user experience ect.

    Like others said test both.
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  • Profile picture of the author JohnMcCabe
    Originally Posted by Jon Tees View Post

    You know the ones they list the merchant's direct url decreasing the likelihood that your visitors will click on the banner and increasing the likelihood that they'll simply enter the url address depriving you of the sale. I sort of think this is the intended idea so that the merchant doesn't have to pay affiliates who display their banners commissions.
    If people are as lazy and ADD as many marketers make them out to be, why would they choose to type in a url as opposed to simply clicking a banner? And what sensible vendor would count on that just to avoid paying a few commissions?

    I believe the reason vendors use url branded banners is to make their names familiar. They may not get you this time, next time or ever, but when you do go looking, you will 'remember' them because you've seen their url so many times. It's more about creating those neural tracks in the consumer's mind than trying to cheat affiliates out of a commission.

    Because people tend to be 'banner blind', you may be able to actually use banners to direct attention where you want it. That may be the in-content text link to the same page as the banner.
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  • Profile picture of the author Mike Ogbin
    Originally Posted by Jon Tees View Post

    You know the ones they list the merchant’s direct url decreasing the likelihood that your visitors will click on the banner and increasing the likelihood that they’ll simply enter the url address depriving you of the sale. I sort of think this is the intended idea so that the merchant doesn’t have to pay affiliates who display their banners commissions.
    I think that there is a very small percentage of people that intend to type URL in their browser, but I think will not purchase the product because their movement is just as the result for their curiosity.

    You could split test the different banners in your websites, be sure to read the TOS if they are allow you to use both the branded and the unbranded banners or just one of them.

    Good Luck.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by EdBryant View Post

    Like others said test both.
    Originally Posted by Mike Ogbin View Post

    You could split test the different banners
    Guys, this is by definition something you can't test.

    The whole problem here is that if anyone ever goes to the url listed as a type-in, rather than link-clicking, you don't have a way of knowing about it, do you?

    So how are you going to measure it, to compare it with something else? (And why would you want/need to, anyway?).

    Originally Posted by Jon Tees View Post

    I sort of think this is the intended idea so that the merchant doesn’t have to pay affiliates who display their banners commissions.
    I think it's a combination of that possibility and just general "thoughtlessness"/"lack of awareness", myself.

    I wouldn't think they all have specific, malicious intentions.

    Personally, I doubt that this is a big problem, but as a matter of principle, one obviously doesn't want the vendor's sales page url displayed on one's site without one's affiliate link!

    Not much to think about here, I think. Some things you really don't need to try to "test". It takes less time to make your own banner without their url than it does to come up with a valid way of testing it!
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