Okay, I understand that, though I don't understand how these people came to be subscribers in the first place.
Then I get this email the other day:
"You should have an email update every time a new gig is posted on your site you could let your subscribers know. Food for thought!"
Well, yeah, that would be great, but I don't see a way to do that in WP.
I'm technically proficient in some areas but WP continues to be a mystery to me. Help?