What are your thoughts on single vs double opt ins?
Currently, some of my lists are single opt ins.
One of them is getting 150 single opt ins every day. I use getresponse and they have a limit on the number of total subscribers I can have on my account. More subscribers = I pay more.
This list is 6 months old and I build great relationships with the people in there by sending them great content once every week. Very rarely do I do any sales pitches. In fact I've only send them 3 sales pitches over the last 6 months!
Now the great content I send them once every week needs them to click on a link within the email, and they will be taken to my blog to see the new content there.
I'm seeing only an average of 20% CTR for the links. I think this is a bit low considering that I rarely do any sales pitches and only give great content they can use.
Do you think 20% CTR is normal for a single opt-in? I think it should be higher for double opt in though.
And I like the 150 new single opt ins this list bring me, but then 150x30=4500 new single opt ins every month, which means that my getresponse fee is increasing every single month.
Actually I have no problem paying extra for the getresponse fee, as long as my subscribers are responsive. But considering that I only have a 20% CTR, I don't know if it's worth it or not. Do you think that I should switch to double opt ins to make the money I spend on getreponse more worth it?
What do you think?