Effective Traffic Sources for Amazon Aff Site

22 replies
hey guys.

I typically get around 90+% of my site(s) traffic from google.

Well I don't want to play the victim role anymore worrying about when Google will kill my business. My sites were greatly affected by the most recent update. Incredibly depressing.

I NEED to diversify my traffic sources.

Can anyone recommend a solid traffic source that is actually valuable to Amazon affiliate sites? Please be as detaild as possible.

I need to make a change but I don't know which path to travel at this point
#aff #amazon #effective #site #sources #traffic
  • Profile picture of the author redstanford
    I'm responding to my own post (that's a little sad)

    anyways, I am not looking for useless traffic. Social (Viral) traffic is great for blogs/giveaway type sites but are less than useless for product review sites.

    the people who visit as part of a viral campaign end up hitting the back button before the pages even finished loading.

    I'm asking for genuine profitable traffic that can be generated relatively simply - without tricks or special squirly tactics
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  • Profile picture of the author myob
    Over 90% of my traffic and sales are directly from article syndication in niche ezines, blogs, websites, and even offline magazines and newspapers. For an in-depth explanation of this marketing model, I always recommend Turn Words Into Traffic by Jim Edwards.
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  • Profile picture of the author Michael Franklin
    Red,

    Many sites that were hit hard were actually static sites....In other words, these sites were left alone without any fresh posts....Did you update your sites or did you tend to build each one and move on?

    If you still want to go the route of bypassing Google, let me suggest that you look into setting up a Squidoo lens related to your affiliate site. They're not hard to setup and Squidoo gets a strong following. There are many good guides if you're not familair with it. Just be sure to link to your site a few times throughout your lens.
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    • Profile picture of the author redstanford
      Originally Posted by Michael Franklin View Post

      Red,

      Many sites that were hit hard were actually static sites....In other words, these sites were left alone without any fresh posts....Did you update your sites or did you tend to build each one and move on?

      If you still want to go the route of bypassing Google, let me suggest that you look into setting up a Squidoo lens related to your affiliate site. They're not hard to setup and Squidoo gets a strong following. There are many good guides if you're not familair with it. Just be sure to link to your site a few times throughout your lens.
      i wouldn't label them static. i try to add new product reviews every couple of weeks
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  • Profile picture of the author brunom
    Articles, Facebook, Twitter, Pinterest, Youtube... You don't need to rely on Google for anything.
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    • You can use social media sites to promote your content and interact with potential clients. Sign up on different forums and write helpful posts. If you promote a specific category of products, leave comments on niche websites. Write guest posts and submit content to article directories.
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      • Profile picture of the author redstanford
        Originally Posted by mrsvirtualassistant View Post

        You can use social media sites to promote your content and interact with potential clients. Sign up on different forums and write helpful posts. If you promote a specific category of products, leave comments on niche websites. Write guest posts and submit content to article directories.

        I've found social media traffic is garbage traffic for prduct review sites. has anyone else found it to produce sales?
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    • Profile picture of the author celente
      Originally Posted by brunom View Post

      Articles, Facebook, Twitter, Pinterest, Youtube... You don't need to rely on Google for anything.
      yeah two words for you. SCREW GOOGLE!

      I hate that people rely soley on google for traffic and sales.

      There are lots of other ways you can get targeted traffic without even giving the big G a second thought.
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      • Profile picture of the author indie08
        Hey guys,

        I was hit by the update as well but after doing some research I'm building my sites an entirely different way.

        1. Write good content and keep your site updated
        2. Don't write reviews only, include informative posts
        3. Don't exceed 1% kw density/outgoing links
        4. Make use of video on your site
        5. Use good internal linking structure
        6. Keep link building but only use high quality
        7. Widely diversify your anchor text

        Doing all this will keep you good..
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  • Profile picture of the author bmcgoff
    Unfortunately, the best traffic for product review sites is search traffic. Think about, who goes to YouTube or Facebook for info about a product they want to buy? No one. They Google it, just like you would.

    This is why it's so frustrating when Google kills your traffic overnight with a click of a button. My best Amazon site - took a year to get where it is - got hammered with this update. Never done anything remotely sketchy, just plain old fashioned SEO (articles written by ME, forum posts, some blog comments). It's got plenty of content and is actually a really helpful site.

    Anyone else feel me when I say f*** Google?
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    • Profile picture of the author redstanford
      Originally Posted by bmcgoff View Post

      Unfortunately, the best traffic for product review sites is search traffic. Think about, who goes to YouTube or Facebook for info about a product they want to buy? No one. They Google it, just like you would.

      This is why it's so frustrating when Google kills your traffic overnight with a click of a button. My best Amazon site - took a year to get where it is - got hammered with this update. Never done anything remotely sketchy, just plain old fashioned SEO (articles written by ME, forum posts, some blog comments). It's got plenty of content and is actually a really helpful site.

      Anyone else feel me when I say f*** Google?

      I agree 100%.. the only traffic source I feel that would remotely compare to search traffic is adwords PPC.

      But the problem with that is "how the heck do you track which keywords actually make you $$$?" . I mean you can't just install a conversion tracking code on Amazon.
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      • Profile picture of the author tz6119
        Originally Posted by redstanford View Post

        I agree 100%.. the only traffic source I feel that would remotely compare to search traffic is adwords PPC.

        But the problem with that is "how the heck do you track which keywords actually make you $$$?" . I mean you can't just install a conversion tracking code on Amazon.
        I have never used this but have heard about it. Maybe you can use it for ppc. Check out nichefever.com/amazon-keyword-tracking.html. I'm not an affiliate.
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      • Profile picture of the author hashbury
        Originally Posted by redstanford View Post

        I agree 100%.. the only traffic source I feel that would remotely compare to search traffic is adwords PPC.

        But the problem with that is "how the heck do you track which keywords actually make you $$$?" . I mean you can't just install a conversion tracking code on Amazon.
        Ding Ding Ding We have a winner.
        Unfortunately you cant install conversion tracking on amazon. However you can make many ads with individual keywords. Its time consuming and it sucks, but you can do it this way. When I was doing ppc for products it would normally only be around 5 to 10 keywords that would generate sales for each product.

        Microsoft and 7search also have decent traffic with their ppc programs.
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    • Profile picture of the author LimitLessJZ
      Originally Posted by bmcgoff View Post

      Unfortunately, the best traffic for product review sites is search traffic. Think about, who goes to YouTube or Facebook for info about a product they want to buy? No one. They Google it, just like you would.

      This is why it's so frustrating when Google kills your traffic overnight with a click of a button. My best Amazon site - took a year to get where it is - got hammered with this update. Never done anything remotely sketchy, just plain old fashioned SEO (articles written by ME, forum posts, some blog comments). It's got plenty of content and is actually a really helpful site.

      Anyone else feel me when I say f*** Google?
      I've gotten Youtube traffic that has converted for me on a product review sites. There's plenty of people who search out reviews on Youtube. Not to mention, Google displays lots of Youtube videos in their search results now days.
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  • Profile picture of the author redstanford
    bump. looking for more assistance
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  • Profile picture of the author cooler1
    It is frustrating. My income decreased from $2,000/month to less than $10/day since the Penguin update and I wasn't using any paid backlinking services.

    Also, sites which had fresh posts were affected so it doesn't seem that this algo update had anything to do with freshness of content. This is further proven by all the old, outdated sites now ranking on page 1 for good keywords.

    Jan Roos said that he gets a 100% ROI using PPC on his Amazon sites. However, just about every Amazon WSO out there teaches to use SEO to drive traffic. This suggests that using PPC is rather difficult and requires a lot of testing and tweaking, etc..

    There is list building, but I don't see that a viable source of traffic for this business model. If you have a good list, you might get some traffic and sales, but most people who have their credit card out and are in the buying mode go to a search engine, not read an email. Plus there is the other obvious problem that you need traffic in the first place to build your list.

    People say don't build your business on other properties so you're in control, but im starting to think for this business model that building on other properties is the best way forward because it's clear that these algo changes hit people hardest who have their sites self hosted. Sites like blogger, etc.. remain unscathed on the most part.

    Originally Posted by brunom View Post

    Articles, Facebook, Twitter, Pinterest, Youtube... You don't need to rely on Google for anything.
    Except YouTube is Google. People go on Facebook and Twitter for social, not to buy products at least the vast majority do.
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    • Profile picture of the author brchap
      You cannot put a tracking code on Amazon to track a purchase.

      But you can put a tracking code on your own site to track how many people click through to Amazon, along with some other data such as what ads they clicked on to get there (PPC), or what keywords they used to find your site (organic search).

      At the end of the day, your goal is to get as many people to Amazon (through your affiliate link) as possible. After that, it's out of your hands anyway.
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      I'm currently taking MASSIVE action...

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  • Profile picture of the author 7SearchBrad
    Originally Posted by redstanford View Post

    hey guys.

    I typically get around 90+% of my site(s) traffic from google.

    Well I don't want to play the victim role anymore worrying about when Google will kill my business. My sites were greatly affected by the most recent update. Incredibly depressing.

    I NEED to diversify my traffic sources.

    Can anyone recommend a solid traffic source that is actually valuable to Amazon affiliate sites? Please be as detaild as possible.

    I need to make a change but I don't know which path to travel at this point
    We are one of the oldest and largest privately owned pay per click search engines and advertising networks on the market. I would be glad to share some more information with you about how we might be able to add to your marketing mix. Drop me an email at bstanley at 7search dot com and we can discuss further.

    Brad
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  • I don't think you should give up on Google, if you've already built your sites and they were earning, as that would be wasted time. Try to find what's wrong and rectify it.

    Social media in itself will not get you buyers, but I strongly suggest you get your review sites some social activity to give an impression of an active site. I'm pretty sure they're taking these things into account slowly.

    Might be good to get involved with pinterest, as that looks like it may be another viable business model for Amazon Reviews, and direct linking (for now). After they begin moderating a little more, it'll probably be most useful for linking to review pages.

    I find youtube is only a viable option if you own the product and review it in a unique way. For example:

    If you owned the product you were reviewing, you could put it through several tasks either suggested by users or tasks you think the general public would try to achieve with said product. Also a breakable test wouldn't be too bad, but you need either good capital for it, or a company to sponsor you their products for more publicity.

    As said your other option is PPC (very profitable if you know how), or as mentioned by MYOB getting your articles syndicated. The thing to do here is not write a review and submit it to blogs, ezines and other outlets, but rather find a problem the product fixes and talk about it.

    So I wouldn't kick Google out just yet, but instead simply add other ways in which to profit that sound like they could work.

    Another is to build a list on your amazon sites. You can offer up coupons and updates on new products or reduced prices.

    *EDIT*

    Tip, there are some programs about that regularly send you excel files of products on Amazon being sold for heavily discounted prices (up to 90%!!). Watches worth $500 being sold for $50 for a limited time etc... If you build a list i'm sure they'd like to know about these special offers, if only for special occasions or because they can't ignore a good discount like that
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  • Profile picture of the author bmcgoff
    Excellent tips, Jason. Very thought provoking...hadn't considered a lot of what you said.

    -Brock
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  • Profile picture of the author Rick Britton
    Google Alerts could be good

    there is a product called Google Pump that shows how to do it

    Dave Guindon made it and it is good stuff - exact step by step tactics

    I got the product free in a bundle, basically you will get alerted when someone posts "what is the best key word?" or whatever alerts you want, then you can go answer... you will create good links and drive traffic

    the product I recommend explains it much better in about 7 videos if I remember

    hope this helps, it will involve work although you could outsource it

    good luck
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  • Profile picture of the author Iceblue
    is there still a problem for Canadians? If so how can I work around? I can't pm yet so don't know how to contact you.

    I have already purchased.
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