I don't post here very much. I usually just keep an eye out for good WSO's here and there for a bit of casual reading. I also like to purchase WSO's relating to acquiring new business as this is a major part of my full time job and it never hurts to have a second opinion.
Recently I purchased and read a WSO which focused on getting new clients. Some of the information on there was good and it was definitely a decent tool for anyone starting their own "offline" venture and needing to learn the basics.
There was one piece of advice however that really threw me off. It involved calling up your prospect and telling them you were from the Yellow Pages and that you were going to follow up the call by sending them a document. You then ask for the business owner's name and address. Alternatively you could tell them you sent them a document, to which they would obviously respond by saying they didn't receive it and then you ask them to clarify their name and address. Quote: "Make something up... just get their name!"
I was absolutely dumbstruck and continued reading the WSO only to find out what other nonsense was inside it. Now surprisingly, like I said before the rest of the WSO was alright... but I was so taken aback by this excerpt that I just needed to say something...
Be careful of the advice you take in WSO's! If ANYONE takes that advice, they could see themselves in a LOT of trouble. This isn't an exaggeration at all. This is 100% illegal. You can't impersonate another company and you should NEVER mislead your potential clients to get information out of them.
Anyway I'm not going to name names or anything, I just wanted to remind people (especially the newbies) that they should think twice about taking any advice they receive and be careful! I'm sure this kind of advice in a WSO isn't a one-off.
And I do want to make it clear that this really isn't common enough to be turned away from buying WSO's. Some of them are absolute gems, not to mention ridiculously cheap. Yes... you're basically paying them to take your contact information. But it's usually a good trade.