The Myth (And Danger) of Posting To Your Blog Every Day

Thanks Joe,

I have a complex about the fact that I hardly blog at all. It's mostly a time issue, but just this weekend I put together a plan of action where I would blog once a week. I want to write about real stuff that can help my readers and that requires planning and research.

Thanks for helping take the pressure off me

Di

Hi fin,

I've read a lot of your posts and always find them valuable, so please don't take my following disagreement as any sign of disrespect!

I honestly think that blogging everyday (I guess this depends on your definition of 'blogging' though...) is one of the best things that you can do for your business. I run a few websites that publish new content everyday, and I don't believe it's any coincidince that they're among my top performers.

Sure, some people may just be reading 'because they have a few minutes'. Sooner or later though, habits start to form and those 'few minutes' become a regular occurance. These people, sooner or later will become subscribers for the most part- and are some of the most valuable since they've already spent ages being presold on your message from reading a constant stream of your posts.

It does of course depend upon your niche as to whether or not you can sustain such frequent blog posts, but in my experience the more you get to know your audience, the more there is to talk about.

And don't worry about your posts hitting the archives, I've seen tremedous success in the past from linking back, where relevant, to old posts and exposing it to a ton of fresh traffic- often getting social mentions and sales from posts I'd published months ago! Also don't discount the value that having tons of articles has in the SEs, they're great for capturing long-tail searches!

I know that personally I couldn't possibly blog on all of my websites everyday, so I tend to utilise trusted writers to do the leg-work for me. These are people who I've worked closely with and who know exactly what the message of my blogs are and the general style, so can be relied on to produce good quality. I'll take delivery of these articles, give them an editorial read through and make adjustments where neccesary, and then load them into the scheduler.

I then have the free time to work on other areas of my business, including the aspects you mentioned such as free content creation for giveaways!

Pheeeww, that's a longer post than I intended to make! I just wanted to put it out there that posting everyday is a great way to build a business, and I strongly disagree with the idea that posting less is 'treating it more like a business'.

Cheers!

Well, I almost never post to my blog (I only do it when I think that I have something that is somewhat valuable or interesting to share with my visitors) so hearing this kind of message from someone like him is uplifting.

Thanks for the link. I probably would not have found this particular blog post if it were not for you linking to it.

unless its a "news blog", i guess you dont have to make a blogpost everyday

Thank you for that link. It does seem daunting just thinking about blogging daily.

I have read Laineygossip.com almost every weekday for years, but I guess that's a "news".

Thank you

If blogging daily is too much scale it down to three times a week. Or two. The important thing is to choose a schedule and stick to it.

This helps make sure you actually do it

And the sooner you get more good quality posts online the quicker you'll pickup all those long tail searches. One site I work on has around 200 pages but it picks up something 43,000 keywords.

I post whenever I have something to post about!