Product Creation: One Big Product VS Multiple Small Products
Is it better to create one big product, or to break it up into multiple small products?
I know it all depends on the niche and multiple other factors, but what has been your experience?
Jimmy D Brown in his book 'Small Reports Fortune' obviously favours the second approach.
The trouble with the small reports approach is it'll be difficult to get affiliates aboard.
I DO see however, how the small reports approach would be good for a niche whose target market is in the low income bracket. They may not want to purchase one $35 ebook, but they are perhaps more likely to spend $7 on 5 different ebooks sold to them over time via email marketing.
YouTube Marketing Mastery - Discover what you can do with YouTube.
YouTube Marketing Mastery
YouTube Marketing Mastery - Discover what you can do with YouTube.
YouTube Marketing Mastery