I'm in the process of making a site of a product category that has 20k+ searches per month (EXACT MATCH), let's say for example if it was "computer desks".
On everybody's experience here, would that be a good keyword to rank for? you think it's worth the effort? (keyword is kinda competitive)
EDIT/DISCLAIMER: "computer desks" is not the keyword I'm targeting, it was just an example =)