The Marketing of Fear

41 replies
Has anyone else noticed how fear is a huge market? I don't mean being afraid of the dark, I'm talking about the fear of a catastrophic event. I noticed a few years ago that the 'fear niche' was getting bigger and bigger and it doesn't appear to be slowing down. Look at guys like Alex Jones. I'm not hear to talk about his politics, and don't care about his stance on the illuminati or whatever. But for straight up marketing, he's pretty good. People seem to be looking for something to fear. The end of the world, a corrupt government, zombie apocalypse, whatever, its like people WANT something to fear. He make great newsletters for his audience telling them the world is coming down around them, but he can save them!!...with 9.95 dvd's, bumper stickers, affiliate linked gold and seed sells. Awesome.

Another example that most don't really know about is Ron Paul. I like RP, so this isn't an RP hater post. If you look at his beginnings, and his 'side' businesses, RP is an internet marketing genius that has did the same thing (build a decent fortune on 'fear) but not quite a aggressively as guys like AJ do/did.

I'm starting to dabble in the 'fear' niche. Lots of content, and a hell of a lot of people looking for info on the web. Anyone else in the fear, survival/prepper type niche?
#fear #marketing
  • Profile picture of the author BinaryQwest
    I've looked at it and it really seems to be catching traction now. I think the television shows that are now being broadcast will only help it further and bring it more into a major niche this year
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    • Profile picture of the author cashp0wer
      This is not something I had ever thought about but it actually does make a lot of sense. Just think of a great event that people are afraid of and you've got yourself a niche.
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  • Profile picture of the author talfighel
    I don't know how many people are searching for solutions to this niche.

    I know of a few products on clickbank that are selling this kind of info to people.
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  • Profile picture of the author tryinhere
    Originally Posted by Michael Motley View Post

    People seem to be looking for something to fear. The end of the world, a corrupt government, zombie apocalypse, whatever, its like people WANT something to fear. ?
    For you have sinned.

    The Devil himself has held the number one marketing spot for this gig through the ages.
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    • Profile picture of the author fredhopkins
      Originally Posted by tryinhere View Post

      For you have sinned.

      The Devil himself has held the number one marketing spot for this gig through the ages.
      Yep!

      All marketing is to show people how to attain pleasure or avoid pain.

      I agree though, the prepper market is going crazy! We'll see how it does on December 22nd. .
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      • Profile picture of the author craig2012
        Originally Posted by fredhopkins View Post

        Yep!

        All marketing is to show people how to attain pleasure or avoid pain.

        I agree though, the prepper market is going crazy! We'll see how it does on December 22nd. .
        I actually LOL'd

        Even after the magic number in question there will be opportunities.

        People who've prepped for an event which doesn't happen most likely won't just sheepishly give up on their prepping
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  • Profile picture of the author Shaper
    This will be my niche if i can ever get started...BUT it is not just about playing to people's fears. It is also very much about self-reliance, and the pride that comes with knowing deep down that you and your loved ones will have a better chance in any unplanned event that life throws your way.

    Natural disasters, and Man-Made disasters are a large part of prepping, granted, but what about a sudden lay off? Your fridge or freezer craps out? What about a car breakdown in the middle of nowhere? What if you or someone you love gets lost in the woods?

    There are countless other incidences that range from deadly to mundane that TRUE preparedness and self-sustainability addresses. Do me a favor and learn more about the niche before you pigeon hole it.
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    • Profile picture of the author Michael Motley
      Originally Posted by Shaper View Post

      This will be my niche if i can ever get started...BUT it is not just about playing to people's fears. It is also very much about self-reliance, and the pride that comes with knowing deep down that you and your loved ones will have a better chance in any unplanned event that life throws your way.

      Natural disasters, and Man-Made disasters are a large part of prepping, granted, but what about a sudden lay off? Your fridge or freezer craps out? What about a car breakdown in the middle of nowhere? What if you or someone you love gets lost in the woods?

      There are countless other incidences that range from deadly to mundane that TRUE preparedness and self-sustainability addresses. Do me a favor and learn more about the niche before you pigeon hole it.
      Oh i totally agree, I think that there are some sites out there that are excellent sites for self-reliance. I'm a bit of a 'hobbyist' prepper. But if you think that the guy sending you newsletters telling you about the boogeyman is going to save you with a t-shirt or a dvd, then you're just someone blindly running in fear and hoping not to hit a wall in the dark. For people that are serious about this kind of stuff, there is a lot of good, legitimate products and services out there that likely are involved in an affiliate type network in some form
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      • Profile picture of the author Shaper
        Originally Posted by Michael Motley View Post

        Oh i totally agree, I think that there are some sites out there that are excellent sites for self-reliance. I'm a bit of a 'hobbyist' prepper. But if you think that the guy sending you newsletters telling you about the boogeyman is going to save you with a t-shirt or a dvd, then you're just someone blindly running in fear and hoping not to hit a wall in the dark. For people that are serious about this kind of stuff, there is a lot of good, legitimate products and services out there that likely are involved in an affiliate type network in some form
        You are correct about that for certain...no-ONE or no-THING will save you in a life altering event.

        I grew up in a very..."rural" environment to say the least, and ever since my first enlistment in the military I have "officially" been a part of the prepping/survivalist culture. It is probably one of the few things in life I would consider myself to be a subject matter expert on.

        The idea that I have for an authority site on the subject seems very viable to me, but I am still piecing the IM world together before I jump in head first. Working on my freebie report/squeeze page as we speak.

        Honestly, it is the Fear-mongers, religious zealots, and uber-tin foil hat types that give this niche a bad name and ultimately discredits the preparedness process altogether.

        My site will hopefully rise above that sterotype and provide valuable content for its subscribers.
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        • Profile picture of the author Michael Motley
          Originally Posted by Shaper View Post

          You are correct about that for certain...no-ONE or no-THING will save you in a life altering event.

          I grew up in a very..."rural" environment to say the least, and ever since my first enlistment in the military I have "officially" been a part of the prepping/survivalist culture. It is probably one of the few things in life I would consider myself to be a subject matter expert on.

          The idea that I have for an authority site on the subject seems very viable to me, but I am still piecing the IM world together before I jump in head first. Working on my freebie report/squeeze page as we speak.

          Honestly, it is the Fear-mongers, religious zealots, and uber-tin foil hat types that give this niche a bad name and ultimately discredits the preparedness process altogether.

          My site will hopefully rise above that sterotype and provide valuable content for its subscribers.
          If you need any help let me know. I'm playing around with this right now and i'm trying to do this on a shoestring (0 money to start) just to see if i can pull it off. I'm pretty sure I can. I just started summer break for school so I have some time on my hands. Just today I've already put up a free blog with its first post, about to start cranking some info out on it and probably have more than enough rattling around in my head that could be churned out in the form of reports or videos
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          • Profile picture of the author Shaper
            Originally Posted by Michael Motley View Post

            If you need any help let me know. I'm playing around with this right now and i'm trying to do this on a shoestring (0 money to start) just to see if i can pull it off. I'm pretty sure I can. I just started summer break for school so I have some time on my hands. Just today I've already put up a free blog with its first post, about to start cranking some info out on it and probably have more than enough rattling around in my head that could be churned out in the form of reports or videos
            Sounds good...I am going to start some article marketing (with links to my page) in the near future, so if you need some extra content for your site they will be available soon.

            This will be my first (and only) site for a good while, so I will have plenty of focus in making it all work. I will eventually use many of the monetizing methods (which I am still learning obviously), but for now I will be focusing on list building with the free report, that leads to my full ebook sales page. (with Kindle publishing too, hopefully) and a Facebook fan page for gravy.
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  • Profile picture of the author marketerpro
    From what I've read, people are rabid buyers in that niche. Of course to be really effective in it, you'd have to relate well to the audience. But as another poster mentioned, it does attract a lot of 'kooks'. but so does IM!
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  • I agree with you that fear is a big market but it is certainly not limited to alex jones or ron paul. These guys are small potatoes compared to the major media outlets and giant corporations.

    In fact, if you look back over the past few decades, there really does appear to be a coordinated effort on the part of the media and the corporate sector to create fear of something (terrorism, ecoli, west nile virus, child kidnapping, dangerous minorities, shark attacks, etc) and then market a related product.

    The bottom line is that fear and sex are the best ways to sell a product but also the least ethical.

    It seems that, for what ever reason, Americans are particularly vulnerable to fear based marketing and most marketers simply cant help themselves.
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    • Profile picture of the author hashbury
      Originally Posted by Zachary R. Skinner View Post

      The bottom line is that fear and sex are the best ways to sell a product but also the least ethical.
      I think you could market within the fear market and be truly ethical. There are more people everyday who are looking to learn how to prepare. Selling these people a product that helps them prepare I believe is fully ethical. Basically you have people that have a problem and you help them solve it.

      That being said I could see how easy it would be to slip in unethical areas. You scare the person more than they already are to make a sale. Make false claims about world ending etc...

      I have been thinking about getting into this market for some time especially after the prepper shows, but I already have too much on my plate.
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  • Profile picture of the author WebPen
    I know a few guys in the apocalypse survival niche. You'd be surprised how many people- both men and women- buy stuff in it!
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  • Profile picture of the author waldorfTM
    Fear is an ancient tool used by leaders of all kinds.

    Certain religions are centered around it, threats and all.

    Clearly it works
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    • Profile picture of the author Shaper
      Originally Posted by waldorfTM View Post

      Fear is an ancient tool used by leaders of all kinds.

      Certain religions are centered around it, threats and all.

      Clearly it works
      What you are saying is true, but in order to bring preparedness into the mainstream market, (thus opening more doors for monetization and a deeper client base) Fear should not be the primary trigger.

      I feel that it is (or will be) crucial to not play on Fear for short term money, but to play to the Self-Reliance side and making it the norm for long term niche building and business progression.
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  • Profile picture of the author rimag
    I am involved in the prepper community and have some ideas that I think would work well in this growing niche. I would love to partner with any warriors who would like to help me market to this segment.
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  • Profile picture of the author DustonMcGroarty
    I had a friend who got started in this niche almost a year ago when it started gaining traction... she discovered quickly that it was tough to find something to sell them.

    Again, this was a year ago and niches evolve fairly quickly so it might have changed a lot since then.

    Anyone having success making sales of any kind? Info products? Physical products?
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    • Profile picture of the author Shaper
      Originally Posted by DustonMcGroarty View Post

      I had a friend who got started in this niche almost a year ago when it started gaining traction... she discovered quickly that it was tough to find something to sell them.
      To address this issue specifically...The Prepper community are a very detailed, and for the most part a very skeptical group of people. In short, you can't BS them or give them glazed over content (or a cheaply made product) and hope they will fall into the net. You might get a few Gomers, but that is probably not a viable business model.

      This, in my opinion, is the primary barrier to gaining their trust so that they will take that initial monetary leap. Those who walk the walk should do quite well...the others, not so much.
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      • Profile picture of the author craig2012
        Originally Posted by Shaper View Post

        To address this issue specifically...The Prepper community are a very detailed, and for the most part a very skeptical group of people. In short, you can't BS them or give them glazed over content (or a cheaply made product) and hope they will fall into the net. You might get a few Gomers, but that is probably not a viable business model.

        This, in my opinion, is the primary barrier to gaining their trust so that they will take that initial monetary leap. Those who walk the walk should do quite well...the others, not so much.
        Exactly.

        To correctly sell to the prepper community requires not only knowing about all of the various threats they are prepping for - and believe me there are many, not all of them terribly sane IMO - but also staying abreast of the trends.

        For example -

        Many preppers are into investing in precious metals because they see the death of the dollar looming large on the horizon, or Great Depression 2.0, or whatever. They are operating under the assumption that although all the 1s and 0s in their computerised bank accounts may be wiped out by an EMP or a Carrington event, their safely stored gold and silver will hold its value just fine. All of the "sheeple" who didn't bother to prep for the disaster will be staring at their now-useless credit card and going hungry. That's the mentality you're looking at.

        How to capitalise on all this with a physical product? Gold bullion and silver bars are useless as trading items. You gonna swap a silver bar for a can of beans? Of course not. You need to find a more suitable format. Fortunately it exists already. For silver this is in the form of pre-1960s quarters, nickels and dimes, which actually do contain a large percentage of silver. For gold it is in the form of "junk" jewellery like gold rings, gold chains which can be cut up, etc.

        An online business swapping silver coins and junk jewellery to preppers for cash would do very well indeed when catering to the prepper communities.

        Don't forget there's also the lunatic fringe and the hippies too...
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    • Profile picture of the author Michael Motley
      Originally Posted by DustonMcGroarty View Post

      I had a friend who got started in this niche almost a year ago when it started gaining traction... she discovered quickly that it was tough to find something to sell them.

      Again, this was a year ago and niches evolve fairly quickly so it might have changed a lot since then.

      Anyone having success making sales of any kind? Info products? Physical products?
      I would think as long as you did it right, there should be a plethora of stuff to market in a 'prepper' type niche. Think of the things that niche is going to cover:
      weapons
      ammo
      communications equipment
      food
      food storage
      power generation
      first aid gear
      fishing/hunting/camping equipment
      'green' tech (solar panels, water systems..etc)
      gardening
      gold

      There is whole submarket of nothing but catastrophe shelters and long term storage
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      • Profile picture of the author Kurt
        Originally Posted by Michael Motley View Post

        I would think as long as you did it right, there should be a plethora of stuff to market in a 'prepper' type niche. Think of the things that niche is going to cover:
        weapons
        ammo
        communications equipment
        food
        food storage
        power generation
        first aid gear
        fishing/hunting/camping equipment
        'green' tech (solar panels, water systems..etc)
        gardening
        gold

        There is whole submarket of nothing but catastrophe shelters and long term storage
        I'm getting into the green niche and I touch on the prepper niche.

        The great thing about green is that it appeals to both ends of the spectrum, in different ways...

        The left - Save the Planet

        The right - Be self-sufficient and off-grid.
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  • Profile picture of the author Shaper
    My take is that most of the money would be found in physical products.

    Your own would be best, but I believe there is a fair shot at affiliate marketing in this niche. Many Preppers are, often times self proclaimed "gear whores" which means they will spend good money on something as long as it works well or better than what is currently available.

    This is what I will be testing first off anyway.
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  • Profile picture of the author SeoKungFu
    Fear makes the marketing world go round, and speaking of life-altering events what if that changes drastically, soon enough ?

    Feeding the negativity is feeding the negativity.
    Fear is the opposite of Love, that's it is.
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  • Profile picture of the author Sophia M
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    • Profile picture of the author Glenda from OZ
      Originally Posted by Sophia M View Post

      "fear niche", seems really new to me. I've never thought it be some serious business before. What I can think of is horror movies and TV series. Are there really people make a living on this?
      Sure there are. Being prepared with long term food storage, water storage, suitable containers to keep them in. Masks, medical supplies, Calculations for how much food per day, how much water per day. Really, this is an evergreen niche now that I think about it. I can't remember a time when the end of the world wasn't coming!
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  • Originally Posted by Michael Motley View Post

    Has anyone else noticed how fear is a huge market?
    This isn't something new IMO.
    It's always been that way. But it's possible that the more you focus your attention on it the more you notice it everywhere.
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    • Profile picture of the author Michael Motley
      Originally Posted by Alexs Bottomline Booster View Post

      This isn't something new IMO.
      It's always been that way. But it's possible that the more you focus your attention on it the more you notice it everywhere.
      I don't think its necessarily new...but I think as of late its becoming more pronounced.

      There are prepper shows on tv now, there's a reality show about a guy that makes serious catastrophe shelters. People are worried about the world ending, the government taking over, massive natural catastrophe..etc.

      And its probably not entirely unfounded, except for the whole end of the world thing.

      People watched the things happening in different natural disasters of late, such as katrina. I think the natural disasters are probably a bigger threat than anything else. I was reading a couple NOAA reports the other day that showed how earthquakes and hurricanes have been increasing in number over the last decade or so.

      There was a book that came out a year or so ago called 'One Second After' that was about a Chinese EMP attack over the U.S. and what would happen afterwards that stoked the prepper fears pretty well.

      I also think there might be a large market for prepackaged 'kits'. I saw an interesting piece on a guy who has a pretty successful company selling catastrophe packs. A big husky portable storage box that comes with a tent and enough food, water, medical supplies, sanitary supplies for 4 people for 4 days. His biggest buyer is FEMA
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  • Profile picture of the author Pud
    There are tonnes of products on ClickBank that work off of fear. What do to in a food shortage or if Martial Law hits America. It's one of the most powerful emotions that we have and some marketers make big money by tapping into it.

    Personally I'm just not a very big fan of selling on fear myself. A little bit is alright but products that are based soley on the concept of fear annoy me - especially if the threat is just created and not real.
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    • Profile picture of the author Michael Motley
      Originally Posted by Pud View Post

      There are tonnes of products on ClickBank that work off of fear. What do to in a food shortage or if Martial Law hits America. It's one of the most powerful emotions that we have and some marketers make big money by tapping into it.

      Personally I'm just not a very big fan of selling on fear myself. A little bit is alright but products that are based soley on the concept of fear annoy me - especially if the threat is just created and not real.
      Yeah, there is a huge thing going around facebook right now called '37 things that will disappear in a disaster' or something like that. It's really nothing all that groundbreaking to people who have put any kind of thought into it. Stuff like water, medicines, pet food..etc, common sense stuff but stuff that people who are prepping may not think about and damn sure won't think about right after something happens.

      Right now the guy has just a landing page that takes email address for this information, but that same information can be found almost word for word in text format on the net, and from one site I saw, it was originally put out by a marketer, maybe even a warrior in 2011 and makes very definite reference to 'no resell on ebay or anywhere else' in the preface of the document, but apparently someone doesn't care, and converted it to a video.
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  • Profile picture of the author travlinguy
    First, fear isn't a market or a niche. It's an emotion. Using fear to sell stuff is a marteting strategy. And fear is often a very legitimate reason to buy something. Insurance is a fear play. And just about every button an insurance company pushes to get you to buy is real and true.

    I remember the old TV show Dallas. JR had just slept with some babe and as they were getting dressed he was telling her with his classic smirk how he'd screwed her in a business deal they were both involved in. She got pissed and said she'd get even. He told her what would happen to her if she tried. Then she said, "Go ahead JR. I'm not afraid of you."

    And then JR delivered one of the most profound lines I ever heard anywhere. He said, "I'm not surprised, darlin. It takes brains to know when to be afraid."

    And that's my point. Sometimes people selling from fear are truly trying to help you.
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    • Profile picture of the author Michael Motley
      Originally Posted by travlinguy View Post

      First, fear isn't a market or a niche. It's an emotion. Using fear to sell stuff is a marteting strategy. And fear is often a very legitimate reason to buy something. Insurance is a fear play. And just about every button an insurance company pushes to get you to buy is real and true.

      I remember the old TV show Dallas. JR had just slept with some babe and as they were getting dressed he was telling her with his classic smirk how he'd screwed her in a business deal they were both involved in. She got pissed and said she'd get even. He told her what would happen to her if she tried. Then she said, "Go ahead JR. I'm not afraid of you."

      And then JR delivered one of the most profound lines I ever heard anywhere. He said, "I'm not surprised, darlin. It takes brains to know when to be afraid."

      And that's my point. Sometimes people selling from fear are truly trying to help you.
      This is true, sometimes they are, and sometimes they're not. I don't see a problem with recognizing peoples fears or concerns about something in particular and marketing to meet that need no matter how specific it may be. That to me is the definition of niche marketing. Find that groove and work it.

      The difference between that and someone like Alex Jones is he practically creates his market. He makes lengthy well produced videos that look like 'news reports' and even has a radio station of sorts where he interviews most the fringe of that group with some of the more extreme views that you KNOW are going to be like throwing gas on a fire when AJ's demographic sees them, and at the same time is marketing directly to the fears and concerns he is in a way magnifying and even creating in some cases.

      AJ's plan usually goes something like 'the government is coming to get you, its us vs them, the haves vs the have nots, you're being targeted for a fema camp, the world is going to end and they know it....and I can save you with t-shirts, bumper stickers, dvd's and a really cool newsletter.
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  • Profile picture of the author insanebank
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    • Profile picture of the author Michael Motley
      Originally Posted by insanebank View Post

      That "2012" doomsday movie was good for your business!!

      however, I think most of those "customers" are broke, cause they're hippies trying to avoid work.
      You might want to look again. Broke hippies aren't buying $40,000 underground fall out shelters, $1000 rifles..etc. If you watch the prepper reality shows, most of these people are professionals.
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      • Profile picture of the author Shaper
        Originally Posted by Michael Motley View Post

        You might want to look again. Broke hippies aren't buying $40,000 underground fall out shelters, $1000 rifles..etc. If you watch the prepper reality shows, most of these people are professionals.
        Truth...the average level of expendable income can be very, very prolific.

        However, again, what you are selling better be worth the cost or they will rip you to shreds with reviews, comparisons, forum posts, YouTube vids, etc, etc.

        They HAVE money, but what they do with that money is completely systematic and measured. A Prepper, by their very nature, is not someone who does anything without careful calculation, study, and forethought.

        Their community is also very tight knit and well connected. One bad review from a respected member could ruin your launch before it even sees the light of day.

        Fair warning, guys.
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        • Profile picture of the author Michael Motley
          Originally Posted by Shaper View Post

          Truth...the average level of expendable income can be very, very prolific.

          However, again, what you are selling better be worth the cost or they will rip you to shreds with reviews, comparisons, forum posts, YouTube vids, etc, etc.

          They HAVE money, but what they do with that money is completely systematic and measured. A Prepper, by their very nature, is not someone who does anything without careful calculation, study, and forethought.

          Their community is also very tight knit and well connected. One bad review from a respected member could ruin your launch before it even sees the light of day.

          Fair warning, guys.
          I don't really think that selling anything specific, unless its a cool gadget or whatever that you created would really be the focus of the site. At least not at first.

          I've just been kicking around some ideas, and they would all take a little money to start with, but wouldn't be excessively expensive.

          For instance,

          Runs from $4-$8 on ebay. Steel, watertight, airtight, carrying handle, infinitely reusable

          The Red Cross suggests this for a first aid kit:
          • 2 absorbent compress dressings (5 x 9 inches)
          • 25 adhesive bandages (assorted sizes)
          • 1 adhesive cloth tape (10 yards x 1 inch)
          • 5 antibiotic ointment packets (approximately 1 gram)
          • 5 antiseptic wipe packets
          • 2 packets of aspirin (81 mg each)
          • 1 blanket (space blanket)
          • 1 breathing barrier (with one-way valve)
          • 1 instant cold compress
          • 2 pair of nonlatex gloves (size: large)
          • 2 hydrocortisone ointment packets (approximately 1 gram each)
          • Scissors
          • 1 roller bandage (3 inches wide)
          • 1 roller bandage (4 inches wide)
          • 5 sterile gauze pads (3 x 3 inches)
          • 5 sterile gauze pads (4 x 4 inches)
          • Oral thermometer (non-mercury/nonglass)
          • 2 triangular bandages
          • Tweezers
          Everything in that list is on dollartree.com for a $1 except the thermometer, space blanket and the tweezers, and those items can be purchased for just over $1 from other places. And when bought from a store or in bulk, you're going to have more than just 1 or 2 of most of those items. I doubt anyone is going to gripe about getting more.

          So for about $25 one could put together a pretty good first aid kit in a metal water tight ammo can. The cans themselves could be branded in a non-obtrusive way, or just straight O.D. green

          And as a bonus, the individual pieces that I'm looking at are made in the U.S. and branded as such.

          When I look around on the net a comparable kit in just a standard issue plastic box runs about $40 or so.

          $25 your cost for a decent first aid kit in a great, reusable storage container and all u.s. made to boot.

          Those cans can be bought cheaper and the only 'problem' with them is that they are cans that have seen use. Scruffy, some rusty, some beat up, but nothing a wire brush and some spray paint couldn't fix, and as someone thats been an ammunition specialist in the military, i can tell you that there is no shortage of ammo cans and there are even larger ammo cans for things like 40mm grenades that could easily take all that and maybe 2 shelter halves that can be buttoned together to make a tent, affectionately known as a 'gptiny'. They will hold 2 people and gear and can be bought for about $20 with poles and all.

          So for about $60 you could put together shelter and first aid for 2 people in a pretty hardy storage can. I think something like that could be something that could be sold on a site like this
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  • Profile picture of the author TheSalesBooster
    Fear marketing can be VERY powerful. It can one of the best marketing methods, but it's also very easy to scare your customers away. You have to know what you are doing and make sure you aren't doing anything illegal.
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  • Profile picture of the author Onora Oz
    Best prepper movie ever
    Must see for every prepper and every marketer who's willing to cater to this market

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    • Profile picture of the author Chris Silvey
      I Will save your soul for $5.00

      Virtual Babtism hehe
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      • I lived through economic collaps and was a hyperinflation trillionaire in Former Yugoslavia durring the wars there then immigrated to USA. People sold fear before the war and got rich selling it. I got to see this with my own 2 eyes. Also it's happened in hundreds of countries over hundreds of years, it's just hight tech and online. As for RP supporters do marketing for him online I don't think he does any marketing (I'm one of the supporters).

        Just to illustrate why it works, when I speak at live seminars in my presentation I show a note for half a trillion dinars:



        This banknote is larger the Zimbabwe half a quintillion since they chopped like 6 zeros multiple times so it's was huge. In any case people would walk up to me after the seminars to ask questions about it because of printing money etc.. In any case I could see that that probably millions of people are interested in this topic just from that one slide I showed in my marketing or motivational presentation.

        I listen to Mike the health ranger podcast that guy talks about this stuff all the time and is a fantastic marketer to. But I lost 90 pounds and got very healthy just from learning from his and a few other podcast and I believe there is tons of truth to be found and that is the reason it sells, people want the truth and are sick of all the hype.

        Just my 2 cents.

        PS: I think to much fear is hype to.
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        soon people... Relax...
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  • Profile picture of the author Saito
    People with black-and-white thinking patterns are often religious or national fundamentalists and somewhat extreme in their beliefs and dogmatic adherence to literalism, which leads to extreme thinking and behavior. Not violent/extreme, but it sure ain't balanced or healthy.

    They are often very low in self-awareness, which makes them easier to lead around and recognize what the fear inside them is compelling them to do. They are often into conspiracy theories and suspend critical thinking in favor of magical thinking.

    People in this category need to take control of their fear and manage it, not more products that pander to and exploit this mindset.
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