Has anyone else noticed how fear is a huge market? I don't mean being afraid of the dark, I'm talking about the fear of a catastrophic event. I noticed a few years ago that the 'fear niche' was getting bigger and bigger and it doesn't appear to be slowing down. Look at guys like Alex Jones. I'm not hear to talk about his politics, and don't care about his stance on the illuminati or whatever. But for straight up marketing, he's pretty good. People seem to be looking for something to fear. The end of the world, a corrupt government, zombie apocalypse, whatever, its like people WANT something to fear. He make great newsletters for his audience telling them the world is coming down around them, but he can save them!!...with 9.95 dvd's, bumper stickers, affiliate linked gold and seed sells. Awesome.
Another example that most don't really know about is Ron Paul. I like RP, so this isn't an RP hater post. If you look at his beginnings, and his 'side' businesses, RP is an internet marketing genius that has did the same thing (build a decent fortune on 'fear) but not quite a aggressively as guys like AJ do/did.
I'm starting to dabble in the 'fear' niche. Lots of content, and a hell of a lot of people looking for info on the web. Anyone else in the fear, survival/prepper type niche?