The Marketing of Fear

I don't really think that selling anything specific, unless its a cool gadget or whatever that you created would really be the focus of the site. At least not at first.

I've just been kicking around some ideas, and they would all take a little money to start with, but wouldn't be excessively expensive.

For instance,

Runs from $4-$8 on ebay. Steel, watertight, airtight, carrying handle, infinitely reusable

The Red Cross suggests this for a first aid kit:

• 2 absorbent compress dressings (5 x 9 inches)
• 25 adhesive bandages (assorted sizes)
• 1 adhesive cloth tape (10 yards x 1 inch)
• 5 antibiotic ointment packets (approximately 1 gram)
• 5 antiseptic wipe packets
• 2 packets of aspirin (81 mg each)
• 1 blanket (space blanket)
• 1 breathing barrier (with one-way valve)
• 1 instant cold compress
• 2 pair of nonlatex gloves (size: large)
• 2 hydrocortisone ointment packets (approximately 1 gram each)
• Scissors
• 1 roller bandage (3 inches wide)
• 1 roller bandage (4 inches wide)
• 5 sterile gauze pads (3 x 3 inches)
• 5 sterile gauze pads (4 x 4 inches)
• Oral thermometer (non-mercury/nonglass)
• 2 triangular bandages
• Tweezers

Everything in that list is on dollartree.com for a $1 except the thermometer, space blanket and the tweezers, and those items can be purchased for just over $1 from other places. And when bought from a store or in bulk, you're going to have more than just 1 or 2 of most of those items. I doubt anyone is going to gripe about getting more.

So for about $25 one could put together a pretty good first aid kit in a metal water tight ammo can. The cans themselves could be branded in a non-obtrusive way, or just straight O.D. green

And as a bonus, the individual pieces that I'm looking at are made in the U.S. and branded as such.

When I look around on the net a comparable kit in just a standard issue plastic box runs about $40 or so.

$25 your cost for a decent first aid kit in a great, reusable storage container and all u.s. made to boot.

Those cans can be bought cheaper and the only 'problem' with them is that they are cans that have seen use. Scruffy, some rusty, some beat up, but nothing a wire brush and some spray paint couldn't fix, and as someone thats been an ammunition specialist in the military, i can tell you that there is no shortage of ammo cans and there are even larger ammo cans for things like 40mm grenades that could easily take all that and maybe 2 shelter halves that can be buttoned together to make a tent, affectionately known as a 'gptiny'. They will hold 2 people and gear and can be bought for about $20 with poles and all.

So for about $60 you could put together shelter and first aid for 2 people in a pretty hardy storage can. I think something like that could be something that could be sold on a site like this