"Superstar bloggers are insaneAnd later on in the article, he flies in the face of what many bloggers have been touting lately - writing less...
Most superstar bloggers have one thing in common: they take risks. They take risks with their blogs and they take risks with their content.
Your goal as a writer for your blog is to stop someone dead in their tracks nearly to the point that they can't believe you just wrote what you just wrote...
And they have to keep reading."
But that's enough spoilers for now. Read the rest for yourself at this link:
How to Become a Blogging Superstar | SEOmoz
Paul (The other side of the coin) Short