NLP for internet marketing

23 replies
A couple of days ago, I came across a book explaining how NLP gives you the "millionaire mindset".
We can make fun of that later but my immediate thoughts are that is anyone here at the Warrior Forums impressed by writers or marketers who boast of NLP certification? I mean, it is not that I do not agree with the fundamentals of NLP; anyone who has ever written or come across any sort of copy can appreciate how certain words sound more appealing and how different colors bring out different reactions from readers. But isn't that sort of a pre-requisite when you are trying to sell something? Whether you are a writer, copy writer or designer, if you are good at what you do, can u develop the instincts of a developer from a course?

In my opinion,being impressed with NLP is like being impressed with a plumber because he is certified to hold a plunger

Then again, no offense to anyone related to Neuro linguistic programming.
#internet #marketing #nlp
  • Profile picture of the author JeffTaylor
    What about the "offense" to plumbers?
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    • Profile picture of the author RnGWriter
      Originally Posted by JeffTaylor View Post

      What about the "offense" to plumbers?
      As long as plumbers arn't using plungers to mount their plunging "offense", I am sure I was no offence to them.
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      • Profile picture of the author fin
        I don't know why you felt the need to write a derogatory post about it:confused:.

        If you don't like it, that's fine. Just don't moan about it. I'm sure some people find NLP helps them. You're not their customer .
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        • Profile picture of the author RnGWriter
          Originally Posted by fin View Post

          I don't know why you felt the need to write a derogatory post about it:confused:.

          If you don't like it, that's fine. Just don't moan about it. I'm sure some people find NLP helps them. You're not their customer .
          I moan about poverty and the fact that people do not play Monopoly any more but I was just expressing an opinion about NLP. I do not like or dislike it, I was asking about other people's opinion. Turns out a lot of people find it useful, so I will update my opinions on the matter.
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          • Profile picture of the author fin
            Sorry, I'm just learning NLP so thought I had to defend it, lol.

            I'm not learning it for Internet Marketing specifically, just that I enjoy all that kind of stuff.

            I've watched people like Derren Brown who are masters and they can make people do pretty special stuff.

            I should get an NLP book and learn it. I bet you'd change your opinion.
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  • Profile picture of the author Formal Shorts
    There are very few people who are genuinely skilled in NLP. Plenty of folk have very specific NLP related tricks and methods, but most seem to be singing off the same hymn sheet.

    It's a fascinating subject - some of Derren Brown's books on the subject are superb reads.
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  • Profile picture of the author RnGWriter
    *sigh*
    Originally Posted by RnGWriter View Post

    I mean, it is not that I do not agree with the fundamentals of NLP; anyone who has ever written or come across any sort of copy can appreciate how certain words sound more appealing and how different colors bring out different reactions from readers. But isn't that sort of a pre-requisite when you are trying to sell something? Whether you are a writer, copy writer or designer, if you are good at what you do, can u develop the instincts of a developer from a course?
    I never said that NLP does not have any potential for copy writing or money making. People who have no idea what NLP is still continue to write good copy and make sales both for themselves and on behalf of their clients. If someone already knows what good copy is or what constitutes for good copy, do they really need to learn about NLP?


    Originally Posted by Harlan View Post

    NLP absolutely does not work in marketing.

    NLP absolutely does not work in copywriting.

    NLP absolutely did not make my clients and me hundreds of millions of dollars.

    Oh wait...

    It did.

    Never mind.
    Apparently they do and sometimes, they share it on their resume. The latter part is what seems foolish to me; like my joke about the plumber and the plunger....

    Never mind.
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  • Profile picture of the author sfx1971
    Hey, I'm a NLP certified plumber and I take great offence at this thread. Why are you picking on me?


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  • Profile picture of the author Big Al
    I've had NLP sessions and know of many who have used them to help overcome difficult situations and change how to feel about them.

    They were mainly in the context of sports. The NLP session was less about making you better (... you only get that from hard training) but more about dealing with nerves, pressure and how you felt about the event itself. Which in turn affects how you perform.

    I believe the same is true of how you feel about money and wealth.

    Can it turn you into a millionaire? No, in the same way it can't help you win a marathon if you've not done the training.

    Can it help you achieve wealth (or at least take a step in the right direction), I think so.

    Like it can help an athlete deal with nerves, negativity and how they feel about a competitive event, I believe it can help you overcome mental hurdles and self-limiting believes that get in the way.

    A fear of selling, a ingrained belief that you don't deserve riches because you come from a working class background, that wealth is for those with an Ivy league education etc etc.
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  • Profile picture of the author travlinguy
    So the question is, "is anyone impressed by writers or marketers who boast of NLP certification?"

    I'm certified in NLP but I think this might be the second time I've ever mentioned it here. I don't understand why you'd even ask this. Who cares what impresses others?

    I'm impressed by electricity. It's a wonderful tool. I don't really understand it though. I know it can be used for both good and bad.

    I'm impressed by anything that works, that provides honest value without being deceptive. Does NLP qualify in that regard? It might. Like anything else, it depends on who's using it and for what. Am I impressed my marketers or writers who boast of NLP certification. No. I'm not impressed by anyone who boasts of anything. I am impressed by honest results though.
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  • Profile picture of the author remega
    What you focus on Expands. So if you choose to focus on poverty and negativity...that's exactly what you will get.

    NLP is a form of hypnosis and Everything is hypnosis. Anytime you have made a choice to believe something, you have in fact accepted a hypnotic suggestion which more than likely is rooted in NLP especially if you based your belief from some type of communication. If you decide to get out of bed in the morning or go get a drink, you first have to give yourself a suggestion/command to do so. Those who are most critical are usually those who lack understanding of what they are criticizing.

    As far as using NLP in sales and marketing...You need to do a bit of research and realize that anytime you try and sell a product/service, you First need to Influence your prospect to buy what it is you are selling. The use of NLP in sales and marketing is all about Influence and Persuasion. Knowing how to influence the subconscious is 90% more effective than trying to sell/influence the critical, conscious. The conscious makes up only 10% of your mind while the subconscious makes up 90%.
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  • Profile picture of the author RnGWriter
    Originally Posted by travlinguy View Post

    So the question is, "is anyone impressed by writers or marketers who boast of NLP certification?"

    I'm certified in NLP but I think this might be the second time I've ever mentioned it here. I don't understand why you'd even ask this. Who cares what impresses others?

    I'm impressed by electricity. It's a wonderful tool. I don't really understand it though. I know it can be used for both good and bad.

    I'm impressed by anything that works, that provides honest value without being deceptive. Does NLP qualify in that regard? It might. Like anything else, it depends on who's using it and for what. Am I impressed my marketers or writers who boast of NLP certification. No. I'm not impressed by anyone who boasts of anything. I am impressed by honest results though.
    Well no it does not matter what impresses people but then again its not like WF is about all seriousness. I know this post does not offer anything constructive but I was asking people of their opinion. But you do get my point. Different people have different methods and it makes no sense to advertise the source of your philosophy or confidence.

    Originally Posted by remega View Post

    What you focus on Expands. So if you choose to focus on poverty and negativity...that's exactly what you will get.

    NLP is a form of hypnosis and Everything is hypnosis. Anytime you have made a choice to believe something, you have in fact accepted a hypnotic suggestion which more than likely is rooted in NLP especially if you based your belief from some type of communication. If you decide to get out of bed in the morning or go get a drink, you first have to give yourself a suggestion/command to do so. Those who are most critical are usually those who lack understanding of what they are criticizing.

    As far as using NLP in sales and marketing...You need to do a bit of research and realize that anytime you try and sell a product/service, you First need to Influence your prospect to buy what it is you are selling. The use of NLP in sales and marketing is all about Influence and Persuasion. Knowing how to influence the subconscious is 90% more effective than trying to sell/influence the critical, conscious. The conscious makes up only 10% of your mind while the subconscious makes up 90%.
    Once again, if you had read my post, you can see that I say that "not that I do not agree with the fundamentals of NLP; ". I am not NLP educated but I respect what it is about and what it has the power to represent in a person's mind.

    Originally Posted by keithbrown29 View Post

    NLP In Internet Marketing focuses more on the "how" than the what.
    This post is not about the "how" or the "what" and certainly not about the "who"; it is more about the "somewhat shallow marketing techniques that some people have".
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    • Profile picture of the author fin
      Why is NLP shallow?

      That's like saying the person who lists benefits instead of features in his sales letter is a trickster of the mind.

      In fact, why write a sales page at all? Why not just include a picture of the book and a buy now button.

      Think of it like an airplane journey. You can go first class or cattle class, they both go to the same place, but there's much more money involved in first class .
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      • Profile picture of the author RnGWriter
        Originally Posted by fin View Post

        Why is NLP shallow?

        That's like saying the person who lists benefits instead of features in his sales letter is a trickster of the mind.

        In fact, why write a sales page at all? Why not just include a picture of the book and a buy now button.

        Think of it like an airplane journey. You can go first class or cattle class, they both go to the same place, but there's much more money involved in first class .
        Hey Fin, we meet once again

        NLP is a good travel agent to buy a first class ticket from but it is definitely not the only travel agent. And, Im sorry if you misunderstood me but i didn't say NLP is shallow but I was referring to the fact that some people market their NLP certifications- its like somebody marketing the fact that they travel first class; its not really relevant
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        • Profile picture of the author fin
          Originally Posted by RnGWriter View Post

          Hey Fin, we meet once again

          NLP is a good travel agent to buy a first class ticket from but it is definitely not the only travel agent. And, Im sorry if you misunderstood me but i didn't say NLP is shallow but I was referring to the fact that some people market their NLP certifications- its like somebody marketing the fact that they travel first class; its not really relevant
          A little snobby, eh?

          I suppose one good instance when it would be alright is to attract clients. Set them apart from the loser crowd (lol) without the cert.
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  • Profile picture of the author moneywar
    I am by no means NLP certified but I read a lot about it. I did that based on seeing it work
    first hand. I use a bit of it in my writing and have had good feedback. One thing I have
    noticed is there are a lot of misconceptions, but hey, that’s life. Just my thoughts.
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  • Profile picture of the author TopKat22
    Actually, there are people who when looking for a practitioner in NLP or similar fields who look for and will only do business with certified practitioners. So someone marketing their certifications is both sensible and advisable.

    As for my own experience with NLP, it was not a technique to deal with anyone else. It was a technique to program or re-program your own thinking to achieve whatever you wanted. I remember when I first got the video training, I did it every day and showed many of my friends how to do it.

    Now that I've read this thread, I think I'll go find those videos and watch them again.
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    • Profile picture of the author RnGWriter
      Originally Posted by TopKat22 View Post

      Actually, there are people who when looking for a practitioner in NLP or similar fields who look for and will only do business with certified practitioners. So someone marketing their certifications is both sensible and advisable.

      As for my own experience with NLP, it was not a technique to deal with anyone else. It was a technique to program or re-program your own thinking to achieve whatever you wanted. I remember when I first got the video training, I did it every day and showed many of my friends how to do it.

      Now that I've read this thread, I think I'll go find those videos and watch them again.
      I completely agree with you but the same logic does not apply to all areas of internet marketing does it?
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  • Profile picture of the author myob
    There is no scientific evidence regarding claims for NLP beyond the anecdotal. Often using incorrect and misleading terms and concepts, there is not even a single standard among so-called "certified" practitioners. Although quite prevalent in the 1970's and 1980's, NLP has been discredited as being pseudoscience and typical New Age bunk. However, despite the fact that NLP has failed every test of both its underlying theories and empirical tests of its efficacy, this nonsense has continued to endure for over 30 years. LOL!
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  • Profile picture of the author HeySal
    NLP in scholastic terms is called "fad psychology". At the very best it's a misnomer. It should be Neuro-linguistic REprogramming. Your programming starts the day you are born. NLP attempts to straighten out what your subconscious has absorbed that screws up your thinking now.

    And, yes, words effect people at the core of their mind where personality, memory, psychology, sociology and language all become one entity. I wrote a plr ebook that discusses how words effect thought and how they are instilled into the different departments of memory to be used in creating conscious thought. Speaking as someone who has a strong background in linguistics - NLP is silliness, even though some of the premises are very valid.
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