Site got hacked = Massive amount of traffic

by TolyZ
32 replies
So, the other day I received a message for one of my old sites that I haven't touched for about 8 months that malware was detected. I went and checked it out and sure enough, it was running some kind of javascript. I cleaned it up, resubmitted the site to google and forgot about it. Google sent me a message saying "your site is all good now", cool.

That site was receiving about 30-40 visitors / day because it was ranking in top3 for main keyword. All of the sudden, one day I received 100 visitors, 2nd day 170, 3rd day 1000+ PER DAY. My first impression - "WTF?" Did all of the sudden my keyword got popular (it's 3000k exact matches / month) or did I start ranking for some high competitive keywords?

After further investigation I found that the hacker uploaded over 9000 pages to my site. All of the targeting long tail keywords. Each page contained article stuffed with keywords, pictures of the product that it was targeting and anchor links pointing to another page that the hacker uploaded on my site. No affiliate links, nothing (what's the point of that?).
All of those pages started ranking in google (another example of google failure by "targeting quality content") and I started receiving 1000+ visitors / day from organic searches to those pages.

I cleaned everything up, redirected my 404 page to my site and now receiving over 1000+ visitors / day to my main site.

I don't really understand the point behind uploading all of those page to someone host since they didn't even contain affiliate links or anything like.
Oh well, at least my traffic is through the roof now. I doubt it I'll get any conversions from the traffic, but we'll see. I'll report tomorrow if I'll get any conversions.

Other then that, any suggestions on how I can use the traffic in my favor?
#amount #hacked #massive #site #traffic
  • Profile picture of the author shmerns
    WOW! I'm having a very similar problem with my sites, but have been too
    overwhelmed to clean them up. You've just inspired me!
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  • Profile picture of the author TolyZ
    The only thing that worries me is now my site receives 1000s of visitors for unrelated keywords. Will this effect my rankings, anyone know? I guess google likes variety so here we go lol

    Note: I redirected my 404 page to a different website that is monetized.
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  • Profile picture of the author Joseph Robinson
    Banned
    It might have been a competitor who was looking to bring your site down by inserting a thousand pages of unrelated crap. Guess it didn't work though. That extra traffic (that I'm assuming is unrelated) isn't going to do much for you though.
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  • Profile picture of the author TolyZ
    ^ I figured as much. Still kind of stupid in my opinion.
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  • Profile picture of the author Kal Sallam
    It shouldn't affect your rankings, but this is really interesting.
    There has to be something behind I presume, how were you able to find your pages?
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  • Profile picture of the author TolyZ
    I saw jump in traffic and knew that it wasn't possible, because that site was targeting low monthly searches. I looked at my statistics and found that the traffic was going to a "network" folder on my hosting. Logged it to my FTP and there it was, 9000+ pages. Simple HTML pages that target long tail keywords. Animal pictures, Computer parts etc. At first I deleted them, but whoever hacked it uploaded a script, so when that happens it downloads them again and re-uploads. I found a script, removed it, changed my passwords, reinstalled wordpress, theme, looked through database for anything suspious and cleaned everything. Now it's all good, but traffic is still coming. It'll die as soon as google realizes that those pages are not there anymore.
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  • Profile picture of the author eternalwarrior
    Build an email list from those traffic
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    • Profile picture of the author taskemann
      Originally Posted by eternalwarrior View Post

      Build an email list from those traffic
      If he tries to build a list with that traffic, it will still be untargeted..:rolleyes:


      Edit:

      Originally Posted by TolyZ View Post

      ^ I tried to, but the conversion is 0 to none.
      You see EternalWarrior?
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  • Profile picture of the author TolyZ
    ^ I tried to, but the conversion is 0 to none.
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  • Profile picture of the author TolyZ
    ^ Yes, I see him lol That traffic needs to convert like right noooowwww

    It's so untargeted it's not even funny.
    Some keywords:
    cannabis royal cheese
    desert eagle 50 cal
    graphic organizers for writing
    pictures of the desert of the animals


    What can you offer to those people???


    I think I'm going to write about 200 articles for my niche and post them on my blog targeting long tail kewords and see if I can get the same amount of traffic.
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  • Profile picture of the author firzmotion
    well someone try to play dirty, Why would someone send fake traffic to your blog:
    Hijack your blog’s ranking.
    Hurt your blog stats.
    Disable your blog by exceed your hosting bandwidth quota.
    Disable your shared hosting account for extensive use of CPU resources.
    Get your Google AdSense account suspended (Read: Ad Traffic Quality Resource Center).
    Affect your business reputation and integrity.
    And, more…
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  • Profile picture of the author nonin
    somebody is trying to bypass your walls...
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  • Profile picture of the author TolyZ
    Well the traffic is not fake, it comes from google. That site has only 10-15 pages, no google adsense since I got banned from it long time ago + I don't think it would hurt my google adsense even if I had it because all the traffic was going to those pages. It's really weird
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    • Profile picture of the author Karen Blundell
      TolyZ, was the site a WordPress site?

      if so, here's the lesson in this thread:

      you can leave a static HTML site abandoned, and generally nothing will happen to the site. However, you can't leave a WordPress site abandoned. You have to upgrade it and tighten up the security constantly. Whenver there;'s a new version of WordPress, always upgrade it, because open source software is vulnerable, and their many upgrades usually address these security issues.

      I hope you have changed all your passwords too.


      it's very weird about the traffic, but as firzmotion mentioned, it looks like someone wanted to ruin you - competitor?

      good luck in the future!
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  • Profile picture of the author TolyZ
    Yeah, it was wordpress. The niche really has 0 competitors, I mean literally 0 to none+ my site wasn't competitive at all. It's just a 10-15 page site that I created long time ago when I was starting my IM carreer.

    My main question is, can you get penalized if you get traffic from unrelated keywords?
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    • Profile picture of the author taskemann
      Originally Posted by TolyZ View Post

      Yeah, it was wordpress. The niche really has 0 competitors, I mean literally 0 to none+ my site wasn't competitive at all. It's just a 10-15 page site that I created long time ago when I was starting my IM carreer.

      My main question is, can you get penalized if you get traffic from unrelated keywords?

      "There are 8 “specific guidelines”. They are (verbatim):

      1. Avoid hidden text or hidden links.

      2. Don’t use cloaking or sneaky redirects.

      3. Don’t send automated queries to Google.

      4. Don’t load pages with irrelevant keywords.

      5. Don’t create multiple pages, subdomains, or domains with substantially duplicate content.

      6. Don’t create pages with malicious behavior, such as phishing or installing viruses, trojans, or other badware.

      7. Avoid “doorway” pages created just for search engines, or other “cookie cutter” approaches such as affiliate programs with little or no original content.

      8. If your site participates in an affiliate program, make sure that your site adds value. Provide unique and relevant content that gives users a reason to visit your site first.
      "


      Read more here: Google Penguin Update: 12 Tips Directly From Google | WebProNews


      If you load your page with irrelevant keywords, yes. If not, I doubt.
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  • Profile picture of the author tpw
    I had this happen one time to one of my small local websites that was expected to only get a few dozen visitors a month.

    I would probably had never noticed, except the hacker used my primary WordPress Title tag, which had my phone number in it.

    My phone went from 2 phone calls per month to 100+ a day, at all hours of the day and night.

    The people on the other end of those phone calls were looking for everything from nail polish, clothing, funny t-shirts, car parts, small kitchen appliances, flower arrangements, jobs, dating sites, gay phone chat, and much much more...

    Imagine my freak out when that number was only for local seo services!!

    I cleaned everything up, and the phone calls kept rolling in.... Why? Because although my site was cleaned up, my phone number was still attached to over 13,000 Google listings. People would click through to my site, get the 404, then go back to Google and call my number!!

    I eventually suspended the domain, to notify Google to get my phone number out of their listings!!

    After suspending the domain, the phone calls started winding down, and at the end of 7 days, the phone calls finally stopped.

    But, the experience taught me that if I could replicate something like that on my own, then I could probably make a killing on Pay Per Call lead generation.
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  • Profile picture of the author TolyZ
    Yeah, I understand that, but my questions is still not answered.

    I deleted all the pages, so when they search for something like "nail polish" and click on search results it automatically redirects them to my homepage because that page is not there, so in statistics it shows as I'm getting traffic from the keyword "nail polish" to my homepage.
    Will this hurt my rankings?
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    • Profile picture of the author taskemann
      Originally Posted by TolyZ View Post

      Yeah, I understand that, but my questions is still not answered.

      I deleted all the pages, so when they search for something like "nail polish" and click on search results it automatically redirects them to my homepage because that page is not there, so in statistics it shows as I'm getting traffic from the keyword "nail polish" to my homepage.
      Will this hurt my rankings?
      It sounds like Google doesn't have indexed your "empty" page/pages yet. No this will not hurt your rankings. Only when Google index those "empty" pages again because it's empty! You'll not getting penalized for that.

      If you have the article / articles on your computer or a backup of them, I would recommend you to post it again with the same headline in the same folder as the old ones.
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      • Profile picture of the author tpw
        Originally Posted by TolyZ View Post

        Yeah, I understand that, but my questions is still not answered.

        I deleted all the pages, so when they search for something like "nail polish" and click on search results it automatically redirects them to my homepage because that page is not there, so in statistics it shows as I'm getting traffic from the keyword "nail polish" to my homepage.
        Will this hurt my rankings?
        Originally Posted by taskemann View Post

        It sounds like Google doesn't have indexed your "empty" page/pages yet. No this will not hurt your rankings. Only when Google index those "empty" pages again because it's empty! You'll not getting penalized for that.

        If you have the article / articles on your computer or a backup of them, I would recommend you to post it again with the same headline in the same folder as the old ones.

        The only thing I would do different than you did would be to redirect those 404 errors to a 404 page, instead of your home page.

        Could redirecting a 404 to your home page hurt your rankings? Maybe, but I doubt it.

        But to be safe, I would definitely redirect that traffic to a custom 404 page.
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        • Profile picture of the author Karen Blundell
          Originally Posted by tpw View Post

          The only thing I would do different than you did would be to redirect those 404 errors to a 404 page, instead of your home page.

          Could redirecting a 404 to your home page hurt your rankings? Maybe, but I doubt it.

          But to be safe, I would definitely redirect that traffic to a custom 404 page.

          yes, and I would put an affiliate offer on that 404 page too...might as well try and get some leverage out of it
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  • Profile picture of the author andersvinther
    Sounds like a good free ride... however with the Google changes these days who knows what's gonna hurt your rankings...

    But given the niche has 0 competitors I wouldn't worry...
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  • Profile picture of the author ryuchi
    ...and that was a blessing in disguise! I wonder if you can add up adsense in it? Untargeted traffic won't be much of use but they might be interested to click on ads if there is some.

    Ryuchi
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  • Profile picture of the author John Romaine
    Cleaning up your site and flushing those pages - you did the right thing.

    Good on you.

    A lot of people probably would've stuffed those pages with useless ads.
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  • Profile picture of the author dodif
    Cool! Insert Adsense to your website.. If you're website has 1000 views per day you can earn nice money
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    • Profile picture of the author John Romaine
      Originally Posted by dodif View Post

      Cool! Insert Adsense to your website.. If you're website has 1000 views per day you can earn nice money
      see above dodo head.
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  • Profile picture of the author brotherdaniel
    Strange, haven'tougth much about security for my sites, but I will go over it again.. What could you have done differently to protect yourself?
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  • Profile picture of the author Prowebstakht
    oh man this is an interesting read....why would a hacker do such a thing?
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  • Profile picture of the author TCrosby
    It seems obvious to me why they might want to do such a thing.

    If they had some malicious javascript that infects viewers with something beneficial to the attacker, than it also benefits the attacker for as many viewers as possible to reach your site.

    So he finds a site that the admin hasn't touched in a long time. He writes some script that installs a trojan or the like in viewers computers, then he loads content to get your site 1000s of viewers to get infected.
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    • Originally Posted by TCrosby View Post

      It seems obvious to me why they might want to do such a thing.

      If they had some malicious javascript that infects viewers with something beneficial to the attacker, than it also benefits the attacker for as many viewers as possible to reach your site.

      So he finds a site that the admin hasn't touched in a long time. He writes some script that installs a trojan or the like in viewers computers, then he loads content to get your site 1000s of viewers to get infected.
      so in other words, when he fixed his site, somewhere in the world, someone else just lost his Fiverr gig for youtube views and FB 'likes' blasts?
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  • Profile picture of the author lwr
    I am facing the same problem here , my bussines site has only 30-40 unique visitors / day wich is okey in my niche but suddently i recevie massive traffic ( 1000-1200 / day ) not from google , fake traffic . Is there any way to stop this ? I am only worried for rankings , because soon after this began i lost some rankings for top of my keywords ( 2-3 positions ) , not sure if this is the problem but it can be i think...
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  • Profile picture of the author JC Alexandre
    Hi a security consultant end of story
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