I'm a pastor and Christian school administrator. Right now, our Christian school, which relies primarily on tuition income, is struggling. I'd like to take what I'm learning in the IM area and use it to help the school.
My idea is to build a large email list of local Christian parents - not only parents in our school, but Christian parents throughout our entire region.
And then use that list to promote parenting seminars, teleseminars, ebooks, etc. that we can sell to raise money for our school.
And...of course to keep our school in the minds of our prospects. Through the e-newsletter, we may be able to get new students.
My Game Plan right now is to develop an ebook "101 Fun Things Kids Like to Do with Their Parents" (and I'm getting our school kids to help me write this) and offer that as my opt-in incentive.
I've already registered the domain....
And I've got an account with GetResponse for the autoresponder.
I just need to get the word out there to our community. I can do an article in our local paper's Religion section and send flyers and bulletin inserts to all the local churches.
But I'm stumped on other ideas.
Does anyone have any other ideas or suggestions on how I can make this work????