What Can We Learn From People Who Photograph Lightning For A Living?

by tpw
2 replies



I was just watching a program on TV, and there was a fellow on there who makes his living photographing lightning.

He follows thunderstorms around the country, sets up his cameras about ten miles from the storm and waits.

His camera is set up on a tripod, and he has a hand-held switch that he pushes when he wants to snap the picture. When he snaps the picture, it will automatically takes 10 pictures in sequence, then he will need to push the button again.

He uses film as opposed to digital cameras, because film and lenses still produce better pictures than computer chips.

It is a tough job, because he has to estimate where the next lightning strike will appear in the sky, and set his camera to catch that shot. Then he has to push the button a split-second before the lightning came down from the sky, since the average lightning strike will remain in the sky for only a fraction of a second.

The challenge was to have the camera pointing the right direction at the right time, and to push the button exactly when he needed to push it.

Since he was shooting lightning on film, he never knew if he got the shot, until after he got the film processed.

So, immediate gratification is not part of his work cycle.

He may go out in the field 7 days each week during the spring and summer.

He spends hours in the field preparing and trying to get the job done.

Yet, he is lucky if he is able to capture 1-2 lightning strikes a week.

And even when he captures the shot, it may not be a good enough shot for him to sell his lightning strike photo.

He considers his lightning strike photos to be a kind of "art", and he sells professional prints of his photos to people who want to add them as "wall art" in their home or office.

He may shoot 2,000 pictures in one storm or 2,000 pictures in one week.

He stands outside for days at a time doing his work, then he pays someone to process his film.

And yet, even when he only captures 1-2 pictures a week and possibly 1-2 prints a month worth selling, he keeps investing the money in failure until he achieves success.

This fellow fails more often than Thomas Edison did when he was inventing the light bulb. (The rumor is that Edison proved 1,000 methods of how not to make a light bulb, until he found the way that he should make a light bulb.)

Edison failed 1,000 times before finding success. And this fellow typically fails many thousands of times before finding success.

I wonder how many IMers would be willing to fail twice or hundred times before quitting?

An old man once told me that in order to find success, one must be willing to fail until success finally arrives.

But, maybe I should not have listened to that old man, because his idea of success was picking out the right dog food for dinner. :p

LOL
#business #failure #learn #lightning #lightning strikes #living #people #perserverance #photograph #success
  • Profile picture of the author fin
    I can confirm how hard this is.

    Back in my wild days, I had a little mushroom milkshake in Koh Phangan. I was walking back to my room and I noticed an electric pylon that was broken and the electricity was sparking like mad. I must have spent half an hour trying to take a picture of it and I was sure I was imagining it because I just couldn't capture the dam thing, lol.

    But yes, try, try and try again.
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    • Profile picture of the author Bill Farnham
      It is truly a mindset.

      For six years I had a client in the bottling industry who was developing a new packaging technology to bring to market. The failure rate was huge by any standard given the complexity of the concept.

      Being a R&D guy I was used to the long road of failure in search of the elusive final success. So it was simply business as usual from my perspective.

      As things progressed and we got closer to mass producing the concept they hired a QC guy away from Coke to work in house at their pilot plant. I would visit the plant three consecutive days a month and worked closely with this gentleman.

      It wasn't too long before the stress of seeing continued failure of the product concept start to eat away at his good nature. I'd find myself devoting an hour or more of every visit counseling him on the virtues of understanding failure is merely part of the process and not a detrimental roadblock as he saw it.

      His mental framework, coming from a bottling plant environment that measured rejects in one part per million, couldn't easily adjust to a failure rate that ran as high as 20% at times. It was a learned inbred sense that failure was a bad thing and conflicted tremendously with his new job role in a R&D environment.

      The point being that one's perception of failure, and in turn what constitutes a failure, has a profound bearing on the perceived outcome one sees as being the end result of the process. And also a profound bearing on your level of satisfaction during the process.

      It's no surprise people fail in new ventures. What is surprising is how few of those same people understand the power of embracing failure as a growth mechanism and hence use it as a springboard towards success. Because it is a noble and historic path to success.

      ~Bill
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