How to Promote a Digital Product

3 replies
Hey guys, I was wondering, what's the best way to go about this?

I'm thinking:

- WSO
- Article Marketing
- Affiliate Program

Anything else I should look at?

Also I'm a little curious about the article marketing. I know there are a number of ways to go about this. Should I write 5 articles and get them submitted to a few hundred sites? Or should I avoid duplicate content altogether? Any recommendations for article marketing companies?
#digital #product #promote
  • Content syndication. Guest authoring/guest blogging. Solo email ads. PPC advertising. Forum marketing. Social network marketing. Local offline marketing. Viral marketing. Use these keyphrases in the search box, to learn more...

    By submitting an article to an article directory, you are making your article available for the members of the article directory's publisher network to use your article on their sites, for the benefit of their viewers. This means when some members of the article directory's publisher network see your article and like it, thinking your article will provide their viewers and mailing list subscribers with useful relevant info and advice, then they'll pick it up and publish it on their sites, including your links. This in turn can funnel their viewers from their sites to your site, provided their viewers find your article valuable enough, for them to think and feel you could most likely be offering more valuable content on your site. So:

    It's better to first post your articles on your site. Have it indexed by going to contextually relevant discussion pages, under contextually relevant categories/sections, of contextually relevant Web forums and social networks/groups, with large active membership and readership bases comprised of people interested in your content. Contribute useful relevant info and advice in those discussion pages. Link to your newly posted articles, in an effort to offer viewers more useful relevant info and advice not found in those discussion pages, not even in the content you contributed to those discussion pages. What can this give you?

    Traffic. Google-indexed links. Google-indexed pages. Onpage links on contextually relevant discussion pages, under contextually relevant sections/categories, of contextually relevant social communities, and those links point to contextually relevant pages of your site. Then:

    Submit your articles as is, which means don't rewrite or spin or change anything, to just a few contextually relevant article directories, ezine and content syndication channels, particularly those with large active publisher networks, comprised of webmasters regularly looking for useful relevant content that they can publish on their sites, for the benefit of their regular readers, mailing list subscribers and active members. These viewers are people most likely included in your target markets, since those webmasters are most likely operating niche-relevant sites, since these webmasters won't syndicate irrelevant content on their sites, right?
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by Freedom66K View Post

    Also I'm a little curious about the article marketing. I know there are a number of ways to go about this. Should I write 5 articles and get them submitted to a few hundred sites?
    If they're relevant sites to your niche, which might have some targeted traffic for you, definitely. (If you can find as many as "hundreds"!).

    If they're article directories, then definitely not. Explained here: http://www.warriorforum.com/main-int...ml#post5068872

    Originally Posted by Freedom66K View Post

    Or should I avoid duplicate content altogether?
    That wouldn't be duplicate content. It would be syndicated content. Explained here: Article Marketers - Lay the Duplicate Content Myth To Rest Once and For All - Internet Marketing and Publishing

    Originally Posted by Freedom66K View Post

    Any recommendations for article marketing companies?
    If you mean for handling the syndication; no. "Mass submission" is a whole different ball-game from "syndication": http://www.warriorforum.com/main-int...ifference.html

    If you mean for writing the articles, then I'd strongly suggest that an individual writer is a far better bet than a company. Because (a) with an individual writer, you know what you're getting and your articles are always written by the same person, and (b) you're able to build a relationship with your writer and do business on an increasingly firmer basis all the time with someone who learns a bit about you and your business and your needs (which always helps).
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    • Profile picture of the author Freedom66K
      Thanks alexa, very helpful.

      Once I have an article, how can I ensure that it is "syndicated"?
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