Why are we constantly talking about offline marketing in an online marketing forum?

16 years ago

Read my post under.....' I HAVE A BLOCKING BELIEF ABOUT IM"

I sell to offline business via the internet. I enjoy trying different ways of making a buck, with my ultimate goal of spending more time with my
grandkids. I think everyone has different reasons for doing what they do and yea i am sure some will get burned because they think they can make a quick buck by going the "offline" route. Education first.

When I get my next idea rolling I will share it also. My idea came out of a $1.00 wso I bought last week that I think i can tweak into a "cash cow" lol, and if it works I think there is enough business in the world that I can share it here on the forum, without it cutting into my "potential" profits.

what's that percentage again, 99% of the people never follow thru?

dave

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CurtisN

16 years ago

What offline gold means is that you're selling IM services to offline businesses for a lot more than what IMers would pay for them, like SEO, design, and autoresponder services.

Have you ever read any product about offline marketing? Do you know what it entails? Better to form an opinion on something after you've learned about it.

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Talltom1

16 years ago

Originally Posted by CurtisN

Have you ever read any product about offline marketing? Do you know what it entails? Better to form an opinion on something after you've learned about it.

Uh, well, yeah. I have an MBA in marketing, and I've been doing 'offline marketing' for 30 years. So I'll wait another few weeks before I set my opinions in concrete.

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CurtisN

16 years ago

Originally Posted by Talltom1

Uh, well, yeah. I have an MBA in marketing, and I've been doing 'offline marketing' for 30 years. So I'll wait another few weeks before I set my opinions in concrete.

With all due respect, I don't think a degree in university means much at all. Now before you get the wrong idea, I myself am in the process of getting a BA.

The offline marketing we talk about on this forum is about selling the aforementioned online services to offline businesses, so what we call offline gold is very relevant to internet marketing. So you're telling the WF to do what it does best and it would seem like that's exactly what Warriors are going out and doing.

What's your opinion now?

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aekaplan 16 years ago

Your degree in "offline marketing" doesn't translate to this board's conception of offline marketing. Warriors on here refer to taking your IM skill offline. Unless you learned about SEO and e-mail lists in MBA school, I don't think you're talking about the same thing.

That said, you're certainly entitled to your opinion!
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- w123 16 years ago
  
  It's MUCH easier to sell online services to offline businesses than to sell online services (IM products/services) to other online IM'ers.
  
  Glad to have others chiming on about their experiences with offline dealings.
  In the offline world, theres not as much competition (as compared to online IM), so actually revealing to others exactly what they're doing & what works, etc., isn't too secretive and crucial to keep your income flowing.
  
  Its all about sharing what works with others... and isn't that why we're here on this forum anyways?
  
  Thanks
  
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JohnMcCabe

16 years ago

Originally Posted by Talltom1

Inquiring minds want to know!!!!

With all of the vast riches to be achieved while sitting on my butt sucking on my fourth pina colada of the evening looking across the lawn of my Carribean estate, why would I want to start chasing that dog down the street?

Seriously, if you believe all of the hype in Internet Marketing, why is the offline marketing effort getting so much credibility here?

I dunno, I find it rather interesting because I think that most of the people here are here because they need another source of income, they couldn't sell vitamin's to their great-grandma, and they know even less about selling ANYTHING to a serious offliine business environment - which is a much different sales process than Internet Marketing. I think that the end result, is that at a minimum, these people are going to get blown out of the water. These clients don't walk away from a bad job by a vendor (you) that doesn't deliver a project they committed to, they just file lawsuits.

On the other hand, there's a lot of highly respected marketing forums and resources on the internet. I think that the WF should stick to what it does best, Internet Marketing, (the art of selling crap via the Internet

)

Just my two cents....

Talltom

Tom, I sure hope this post is meant to be tongue-in-cheek.

Otherwise, it might be the most condescending bundle of tripe I've read in a long time.

And that's my two cents...

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chrisnegro 16 years ago

Originally Posted by JohnMcCabe

Otherwise, it might be the most condescending bundle of tripe I've read in a long time.

And that's my two cents...

John...would you just stop....I just spilled my coffee lauging...seriously
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prosperwithdnb

16 years ago

Online marketing for me was wasted of time trying to sell use less home based business and other junk to people who are dead broke. Off line marketing is great tool to help business owners who have money and have a budget to spend on marketing. I would rather make couple grand on the deal then advertise the hell out of a ebook.

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AndrewCavanagh 16 years ago

#1: It's ALL marketing.

Marketing is fundamentally communication between a seller and a potential buyer.

The internet is just another medium of communicaiton.

# 2: The skills of internet marketing are exceptionally valuable to offline brick and mortar businesses.

Most business owners don't have the skills to set up the most basic internet marketing methods (like an email capture and autoresponder follow up for example).

It is very easy to make a business real sales and profits using simple internet marketing strategies.

Most Warriors actually have more practical skills than people with marketing degrees and web designers.

They've been educated here on how to sell things using the internet.

There are a long line of people who've ripped off business owners in the past including web designers who've put up pretty sites that don't sell squat and charged businesses $10,000+ for the priviledge.

Some businesses have even had marketing consultants lighten their wallets and given them amazing advice but no real hands on help.

A warrior who is committed to making a brick and mortar business real sales and profits is worth his weight in gold.

# 3: For many Warriors who've struggled to make a few dollars selling their services to a local business at $1,000 to $5,000+ a project is a HUGE jump in income and lifestyle.

It's relatively easy money for someone who already has some internet marketing skills and for many people it's the first time they start making a good full time living with those skills.

# 4: The process of selling your services to a local brick and mortar business is one you have to learn but far from being "blown out" you can find a wealth of stories from Warriors and other internet marketers who've taken the time to get to know business owners, what they want and need, customized solutions for them and charged some very good fees.

Many of these people managed it in their first week...some in their first day.

Most who take the process seriously are making a full time living within a month or two.

# 5: With the economic down turn small businesses are more desperate than ever for low cost solutions that can bring real sales and profits for them.

Internet marketing fits that bill perfectly and smart internet marketers selling their services to local businesses are in the ideal position to make a genuine positive change to their communities AND make very good incomes for themselves.

Kindest regards,
Andrew Cavanagh
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LB

16 years ago

I do think it's a bit hypocritical that people who can't support themselves with their own internet marketing businesses go out and solicit business from local business owners with promises of online profits.

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Black Hat Cat

Banned 16 years ago

Originally Posted by LB

I do think it's a bit hypocritical that people who can't support themselves with their own internet marketing businesses go out and solicit business from local business owners with promises of online profits.

LOL, too true.

I think that the WF should stick to what it does best, Internet Marketing, (the art of selling crap via the Internet )

Just my two cents....

Talltom

Knock yourself out. There's nothing preventing you from focusing solely on the internet marketing discussions here at the WF. There's no requirement that you participate in threads you have no interest in, and there's no requirement that we only discuss subjects Talltom is interested in. It's a win win.

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JohnMcCabe

16 years ago

Originally Posted by LB

I do think it's a bit hypocritical that people who can't support themselves with their own internet marketing businesses go out and solicit business from local business owners with promises of online profits.

Is it somehow more hypocritical than selling some naive newbie a 'how to get rich on the Internet' manual when the seller hasn't made two cents yet?

Is offering to do online marketing for a real-world business more or less hypocritical than conning people with real problems that you are an expert on something that you know nothing about so you can sell some PLR digital report?

Or is that OK because that's "IM"?

Besides, we can't all spend our time teaching would-be dog trainers how to cure acne and get laid...

Last question...

Why do so many of the people whining about the number of threads on this subject assume that everyone doing it is only doing it because they couldn't hack it at "real IM"?

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Mike Williams

16 years ago

I think it's entirely appropriate for this forum (although it may not be my cup of tea).

When I think of "internet marketing"...I think about marketing on the internet.

"Selling stuff on the internet" is not being an internet marketer. It's being a business owner who happens to market on the internet. But you're an owner, not (exclusively) a marketer.

What Offline Gold folks are doing in my opinion is the TRUE internet marketing.
They help people MARKET on the internet. It just so happens that the people in need of us marketing skills are the OFFLINE people. That's the HUNGRY market for Internet MARKETING because they need it bad and don't know squat about it.

Affiliate marketing is another example of a pure "internet marketing" career. You're not an owner...you're just a marketer getting a commission.

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Sean A McAlister 16 years ago

WORD!!!!!!!!!!!!!!1 to the OP.

@Andrew....it may All Be Marketing....but even marketing has its own niches

.....Keith Boisvert has a great forum for Offline Marketing....
Go Give him some props!

The best forum dedicated to the Offline niche: www.localbizbuilders.com

Highest Regards,
Sean
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Mac the Knife

16 years ago

Here is my take...I have been extremely successful developing relationships with folks OFFLINE via networking, and bringing them online. Most IM'ers would certainly rather stay in their comfort zone via the internet, but REAL PEOPLE are their customers, contacts, etc. My social network combines online advertising opportunities with offline direct marketing campaigns. If other IM'ers were to identify their prospective contacts that could add to either their resource base OR customer base and get out there and MEET them, the relationships developed can be extremely lucrative.

Mac

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Andyhenry

16 years ago

This offline focus comes around every few years.

We've done it to death in this forum about 3 times now.

The recent stuff is no newer or more comprehensive that has been covered before - but because there are so many new members since last time, it got a whole bunch of attention again and has spurred people that jump on fads to keep the bandwagon rolling to sell stuff to these newly interested warriors.

It'll die down after a while and come back again in a couple of years.

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Sam Rodrigo

16 years ago

Where are here talking "offline" riches because:

· there is a huge gap in knowledge between the real-world businesses that are finding costs soaring when it comes to finding customers.
· When we get off of our butts and contact these businesses, provide our IM services, our income is real and 10's to 100 times the online income.
· Working around our local communities, such an income is long-term and sustainable.

I don't think anything more needs to said - were are here to make money.

IMHO,
Sam

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Why are we constantly talking about offline marketing in an online marketing forum?

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