Getting revenue of 1% of traffic. Good? Bad?

PassiveIncomeTeacher

12 years ago

You should be getting at least 5%, but %10 is a much better and realistic goal.

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aceofsaves 12 years ago

Originally Posted by PassiveIncomeTeacher

You should be getting at least 5%, but %10 is a much better and realistic goal.

I am getting 10% conversion rate on CLICKS, which I know is good.

What I am referring to is not the clicks that I get but more of the traffic I drive to my landing page.
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KimboJim

12 years ago

1% is minimum, but it is better than nothing. It really matters on what you are doing. If you are selling high-end products or services, than 1% would be fine.

But, it sounds like you are relying on AdSense or something similar if you are only making $10. 5% is usually the norm, so there may be something you can improve to better your conversions.

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ttdub

12 years ago

1% is pretty low. If you can get it to about 3%, you'd be doing pretty good if you ask me.

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Freelancing10

12 years ago

If you are able to drive 100 visitors per day, and you get 1 sale per day, I see that as success. It all depends how much you actually make per sale, how much you spent for the traffic, etc.

You should try some split testing and change your campaign around and see if you can increase your %.

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WebPen

12 years ago

Originally Posted by Freelancing10

If you are able to drive 100 visitors per day, and you get 1 sale per day, I see that as success. It all depends how much you actually make per sale, how much you spent for the traffic, etc.

You should try some split testing and change your campaign around and see if you can increase your %.

I dont think he means that he's getting 1 sale a day. I read it as one Adsense click, so like $1/100 visitors.

Is that correct?

If so- change your website's layout. Try different placements for the Adsense. Some marketers get 10-15% after playing around with it.

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Freelancing10

12 years ago

Originally Posted by Justin Stowe

I dont think he means that he's getting 1 sale a day. I read it as one Adsense click, so like $1/100 visitors.

Is that correct?

If so- change your website's layout. Try different placements for the Adsense. Some marketers get 10-15% after playing around with it.

Thanks for the clarification. I am not much of an expert on adsense sites. But, assuming that he is getting 100 visitors per day. That's $30 per month.

or $360 per year.

If conversations don't increase after playing around with placement, get rid of it on Flippa, and invest that money into making a new one, that might get more traffic.

Good luck.

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aceofsaves

12 years ago

Just for the record, it is not Adsense. I am doing business with Amazon associates. As far as the conversion rate is concerned that is pretty good I am getting 10% to 15% conversion on clicks for sales. However like people were saying depending on what is being sold will dictate how much money I'm making. I am just saying as I am observing the money I am taking in vs how much traffic is going through and it appears to be around 1%.

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espresso

12 years ago

greatly depends on what you are doing
If you are driving 100 people to an email submit offer paying 1-2$ and only getting on conversion thats bad
If however you are selling an ebook for 20$ thats better
What are you selling

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aceofsaves

12 years ago

Originally Posted by espresso

greatly depends on what you are doing
If you are driving 100 people to an email submit offer paying 1-2$ and only getting on conversion thats bad
If however you are selling an ebook for 20$ thats better
What are you selling

Amazon goods, usually between $30 and $100.

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fedor50

12 years ago

Originally Posted by aceofsaves

Hey guys, like the title said I am looking for some feedback to see if I am on the right track.

As of right now after three months of really focusing on driving traffic to my website I seem to be getting a revenue stream of just over 1% of the traffic I drive.

So for example if I drive 1000 visitors in one day, I can reasonably expect to generate $10 in revenue from AM.

What do you guys think? Is 1% solid? Does it need to be much higher? If so what is a good goal to shoot for?

You should focus on doing 2 things.better your conversion ratio but also continue to drive traffic to your site.

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aceofsaves

12 years ago

I just did some number crunching and have another piece of data that is interesting.

For my amazon associates sales, the last two months of data show that I am currently running an EPC (100) of $35.48. Which is a pretty good EPC.

So it appears that when the traffic does click, there is money to be had. I guess I need to play with my website to get more of the traffic to click the affiliate link.

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Randall Magwood

12 years ago

1% is actually pretty good if you are using paid advertising to drive people to your website. If you're using free marketing and have built up your credibility to individual visitors... you can expert to get higher than a 1% response rate.

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Bjarne Viken

12 years ago

Hi

1% is a very good start. Depending on your type of site, a good goal I have heard from several sources is 5%. But it depends partly on the site you have and, partly on the type of niche you are in, and partly on your offer. For instance money niches should have a higher average. A single product site should have a higher average than a site that sells several products.

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ThisTimeNextYear

12 years ago

Only you can answer that. What are your goals? It is possible to have better stats and it is very easy to have worse.

The ONLY way to tell if you could do better is to split test and split test ans plit test sonme more. Split test your theme, font, landing pages, offers etc etc.

The good thing is you are getting traffic and you are selling. Just optimise and scale...

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deang1a

Banned 12 years ago

[DELETED]

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ShaneBoyd 12 years ago
This is no different than a direct mail campaign. Direct mail campaigns run all the time with at 1% response rate. I know you are not referring to a "response" rate, but of the 1000 people that you direct to your site 1% of them "respond" by buying through your link.

In direct mail you would change your:
- headline
- envelope
- copy
- sub-heads
- bullet points
- call to action
- testimonials
- pictures and so on
But only change ONE thing at a time. Then test it and see how it goes.

The real question here is...what can you change to increase your "response"? Try one thing at a time until you get your desired results. This is basic marketing 101. But a very good question. Thanks for posting it.

Good job on what you've done so far. 1% is not terrible at all. Multi-million dollar companies are made with 1% response rates.

Happy marketing,

Shane
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Alexa Smith

Banned 12 years ago

Originally Posted by aceofsaves

What do you guys think?

You're trying to make affiliate sales, but you're losing nearly all your traffic, because you're not building a list.

Originally Posted by aceofsaves

If so what is a good goal to shoot for?

Building a list is the goal to shoot for, if you want to earn money from affiliate sales. Anything else is kind of "rearranging the deckchairs on the Titanic": it's only going to make real income when you opt in a proportion of your visitors, build relationships with them and keep them coming back. Until then, it's hemmorhaging more than it can attract - this is just the inescapable reality.

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aceofsaves

12 years ago

Originally Posted by Alexa Smith

You're trying to make affiliate sales, but you're losing nearly all your traffic, because you're not building a list.

Building a list is the goal to shoot for, if you want to earn money from affiliate sales. Anything else is kind of "rearranging the deckchairs on the Titanic": it's only going to make real income when you opt in a proportion of your visitors, build relationships with them and keep them coming back. Until then, it's hemmorhaging more than it can attract - this is just the inescapable reality.

I do agree that I should look to find a way to harness the traffic that I am steering toward my website. On the plus side though everything I am doing is free so I am not losing money, it's just whether or not I'm optimizing what I am getting.

Also to everyone else there appears to be some confusion. The response rate is not 1%. The issue is not that of 1000 people only 1 person is buying. The issue is that when comparing my revenues X to the traffic I am generating Y, I am observing the ratio.

So for example let us take last month. I drove 7,865 visitors to the website. Of that 7,865 about 375 clicked my affiliate links. Of the 375 clicks, I had made 35 sales. Those 35 sales generated a total commission revenue of $80.08.

So as you can see I am getting a click rate of 4.76% (375/7865)
A sale rate of 9.33% (35/375)
And a revenue rate of 1.02% ($80.08/7865)

So from that data what can we asses about what I am doing?

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Alexa Smith

Banned 12 years ago

Originally Posted by aceofsaves

On the plus side though everything I am doing is free so I am not losing money, it's just whether or not I'm optimizing what I am getting.

Yes - agree completely with this.

Originally Posted by aceofsaves

So as you can see I am getting a click rate of 4.76% (375/7865)
A sale rate of 9.33% (35/375)
And a revenue rate of 1.02% ($80.08/7865)

So from that data what can we asses about what I am doing?

Well, it's very difficult to say without knowing anything about the nature of your traffic (is it SEO-derived, or what?), and what you're selling, and so on. But looking at it superficially, your sale rate of 9.33% sounds high to me, other things being equal. So you must be doing something right.

The problem seems to be that at the moment you're losing 95+% of the traffic, rather than retaining a proportion of that by having an opt-in? Bear in mind that building a list won't increase only the number of sales of this product that you get from this traffic: it'll also enable you to sell other things to some of them, later. Just my perspective ...

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sundown16

12 years ago

this thread has produced some good feed back
I agree with Alexa... if you're not list building
"it's rearranging the deckchairs on the Titanic"
1% conversion is good ... marketing down the line to
your list is even sweeter

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JerrickYeoh

12 years ago

1 percent conversion was too low unless all traffic you gain is not quality.
Let set 5 % and above. For most of online business set as 5 % but they set higher so they might not meet 8 % but atleast 5 % which is high conversion rate for one online business.
Set higher only will help your business growth . If not you set 1% and you will only achieve 0.0 something all the time.

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Kal Sallam

12 years ago

Well it's not horrible but try shoot for higher play with it a little bit,test then see what happens.

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Getting revenue of 1% of traffic. Good? Bad?

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