When Do you Email Your List

15 replies
I see my list is not too responsive and a reason for that may be the timing of my email broadcasts as I send them in late evening US time. 90% of my list is from US so what would be a good time to email them?
#email #list
  • Profile picture of the author devogolf
    I don't think it matters what time you email your list.

    The main thing is that your list knows that you are regular and consistent and are then expecting your emails...whatever time of day it is.

    Be honest and up front with your people and they will soon be waiting for your next broadcast.

    Hope that helps

    Allan
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    There is more information and some great FREE stuff over at http://www.allandevlin.com
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    • Profile picture of the author AnniePot
      I read an authoritative piece recently on email marketing, and the author said he sends each of his emails out to arrive at exactly the same time. He explained he began doing this when he was on the receiving end of an email series he especially enjoyed, the same method was employed and he quickly grew to expect the email at the same time every day.

      I checked my AWeber account, and it seems you can only select a time frame between which your emails will be sent, not a specific time. This only stands to reason, they can hardly accommodate thousands who want their emails to go out at, say 9:00 a.m.
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  • Profile picture of the author sfx1971
    So long as you have a good relationship with your list and a good headline in your email then it shouldn't really matter what time you send your emails out.


    Posted from Warrior Forum Reader for Android
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  • Profile picture of the author ryanmilligan
    Banned
    I personally like to email my list at the most 3 times a week and at the very least twice.

    But, that's just one of my lists. They are all different.

    Just do some testing for yourself and try to find the sweet spot with your own list, because there really is no average for thsi type of thing.

    It's your job as a marketer to find this out for yourself, no one else will do that for you; they may actuually if you pay them - but that's not the point.
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  • Profile picture of the author Joseph Robinson
    Banned
    I email my list every 5 days. I don't worry about a specific time, I just try to make sure it is out before noon (East Coast time). I haven't had any complaints. My readers are conditioned to know that "[Pen Name] sent his last email on Friday, the next one will be coming Wednesday. I can't wait!"

    Just to make sure they pick up the pattern, I'll always throw in a "More will be covered in 5 days" or "tune in Wednesday for the controversial continuation of x"
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  • Profile picture of the author Jim Nariel
    As said above your relationship with your list is key. To improve this watch how many promotions you are sending out compared to the free valuable information you are also sending out. I dont think its the time or the amount of emails that is key but the amount of value you are giving to your readers.

    Something you could try and is to annouce to your list than you will be offering a week FREE of promotions - just cool valuable content and great tips of how your readers can.....(whatever your niche is)

    Good luck..
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  • Profile picture of the author Kal Sallam
    A lot of us mail in the am but then test and see what works for you,
    How would you know otherwise? So play with it a bit.
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  • Profile picture of the author Randall Magwood
    I would let the autoresponder do what it's meant to do. Space your emails about 4 days apart, and just continue to add emails to your autoresponder account.
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  • Profile picture of the author Shawn Wilson
    Always remember to give your subscribers value. Space out your emails every few days with good content. Give them lots of free value and they will trust you more when you do send your money emails. Throw a few personal videos of yourself and build a relationship with them, they will respond quite differently.
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  • Profile picture of the author JerrickYeoh
    I believe is afternoon especially lunch time. It because in the early morning , usually most of people will start clear their email and ignore those advertisement emails or unknow emails.
    So usually after lunch time would be the great time for to send , which they have more emails in queue and have more free time to look through on it.
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    • Profile picture of the author Joseph Robinson
      Banned
      Originally Posted by JerrickYeoh View Post

      I believe is afternoon especially lunch time. It because in the early morning , usually most of people will start clear their email and ignore those advertisement emails or unknow emails.
      Well that didn't make a lick of sense. Anyways, unless you have done something horribly wrong your subscribers will know your email is coming and not filter it out as an advertisement/unknown sender.

      Originally Posted by JerrickYeoh View Post

      So usually after lunch time would be the great time for to send , which they have more emails in queue and have more free time to look through on it.
      I want to call this a completely baseless statement; but who knows? You just might be right. Depends on the readers. Once again, always test to find out.
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  • Profile picture of the author Jtraits
    In my opinion, i don't think that it does matter when the messages are being sent. You will probably have people from all around the world so it's not the easiest thing to time it so the mail will arrive on time they are using their email accounts. However, using an email marketing software, most of them have the feature and the ability to segment groups to specific criteria set by you (let's say you segment the groups by country). Using the segmented groups, you can send to each specific group (group named "UK" , "France" etc) and at specific times that you set the message to be sent. In this way, you will have your message being sent at the time you have set up and at the time people are using their email accounts
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  • Profile picture of the author Val Wilson
    The value you give, and the relationship you build with your list are the important things, not the time of day the email is sent. I have read that sending an email on a monday morning is a bad idea - because the recipient's inbox is already full of unread mail from the weekend, your email is less likely to get the attetion it deserves.

    But even then, IMO if people associate you with quality content, your email will stand out.
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  • Profile picture of the author vivi62
    Hi I would email them the night before so they pick up there emails in the morning and about twice a week with good content.
    Regards
    vivi62
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