Content Curation: Can you really build an online business this way ???

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Hi everyone,

I've been hearing a lot lately about content curation and how great can it be for you, if only it is done right...

Have any of you actually built a blog/s that relies entirely on quality curated content of other people ? Is it really possible to abandon writing and develop an "online career" as a content curator who "cherry pick" the best of the best for his readers ??? :confused:

I would love to hear more about it (and I guess many other forum members would also like to know more about it).

Thanks a lot, Roni
#main internet marketing discussion forum #blog curation #build #business #content #content article #content curation #curation #online #online business #seo
  • If you think about it, content curation has happened for decades. Everytime you read an opinion article from someone there is a bit of curation going on.

    When you read an article that tries to rebate another article ( as it happens in discussion in scientific circles for example) the other article is pretty much the basis for yours, where you add the opposing view and your reasons. A newspaper that gets infor from a press Agency like AP and then gets their writers to look at different angles to write new content based on that piece of news are also using curation.

    In chess, many times an commented game will be reviewed by another expert where he might find new subtleties not noticed before that he will add to make the analysis more complete.

    Hell, PĂ©rez Hilton cannot write a post about who said what without having seen it in print ( se he can elude lawsuits for libel), unless he is giving a personal opinion ( he does this a lot though).

    To make curation workable all you have to do is ADD VALUE to a previous piece of information. If all yu do is spin it around for your own benefit without adding anything substantial to it you are not doing curation, you are doing something else.

    Disclaimer: I am chess player and coach and I use curation a lot, finding the same game commented by different masters, then running the game to a search engine to find possible errors or omissions and then rewriting the game analysis for personal use when I teach kids. I cureently work on a project to bring a lot of this material to the web, with original articles and crediting and with new comments added.

    Hope this helps.
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  • There are some sites who does it. They seem to have decent traffic.
    But I have my doubts if it would work well as a business; mainly because of the competition.
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    • All of the BIG, well known SEO blogs do curation. They all create pieces based upon other people's articles and add their opinions and spin to them.

      I read 30-40 posts per day made on various blogs and save ones that I may use as the basis for future posts, often combining concepts from one article with concepts from another, giving full credit, of course.
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  • Dear Roni,
    As far as I am able to comprehend you want to know or guess the effectiveness of the content curation. Secondly you are looking forward for a career in it also?
    If I am right then let me tell you that yes content curation is an effective way of bringing traffic to your site or blog because of the following reasons
    • search engines prefer web pages with heavier key words. Content curation will help you add more weight age to the set of particular keywords.
    • link sharing also helps you get more traffic.
    • Content curation makes sure that your blog or site is updated with the latest stuff which increases your credibility as a blogger. Also search engines also prefer the updated pages.

    Now to answer that whether you can take it as a career and you should be able to make money out of it or not depends upon many factors like.
    • The topic you are working on
    • How much efforts, dedication and devotion you are putting in?
    • And your presentation skills or writing skills how much creative you are in presenting the words or research of somebody else?

    Yes I have earlier curated content and it worked fine for us one of the blogs I was working on was entirely cut, copy paste from some other sites. We had to wait for a little while till we started to top in search engine rankings.

    The most important thing in this is ability of content curator to relate the different articles and give them a new form (if required).

    To sum up I will just say that it depends upon individual’s own creativity.
  • Dear Roni,
    As far as I am able to comprehend you want to know or guess the effectiveness of the content curation. Secondly you are looking forward for a career in it also?
    If I am right then let me tell you that yes content curation is an effective way of bringing traffic to your site or blog because of the following reasons
    • search engines prefer web pages with heavier key words. Content curation will help you add more weight age to the set of particular keywords.
    • link sharing also helps you get more traffic.
    • Content curation makes sure that your blog or site is updated with the latest stuff which increases your credibility as a blogger. Also search engines also prefer the updated pages.

    Now to answer that whether you can take it as a career and you should be able to make money out of it or not depends upon many factors like.
    • The topic you are working on
    • How much efforts, dedication and devotion you are putting in?
    • And your presentation skills or writing skills how much creative you are in presenting the words or research of somebody else?

    Yes I have earlier curated content and it worked fine for us one of the blogs I was working on was entirely cut, copy paste from some other sites. We had to wait for a little while till we started to top in search engine rankings.

    The most important thing in this is ability of content curator to relate the different articles and give them a new form (if required).

    To sum up I will just say that it depends upon individual's own creativity.
  • I've done a lot of content curation in my time. To answer your question, yes... but mainly no.

    Don't listen to the hyped up content curation software and guides launching on here. Most are crap, stuff that won't work in a few months.

    Like others said, you can curate high quality articles from other relevant sites and reference them in your own articles or write articles about them.

    But what people have been talking about lately is taking a 500 word article off another website, sticking it on your site and just adding 10-50 words before and after the article.

    It did work for a long time and it seemed to have more or less the same effect of a 100% unique article. All of my large sites that relied on that kind of content create are effectively sandboxed.

    So no... you shouldn't build a business by curating content like that for ****ty niche sites etc. Many people do it for the sake of quickly building sites, ranking and "making money". Really you need to have the majority of your content to be your own.

    Then you can curate bits of other articles. Just not other people''s articles with a few editions to make it "curated" like a few sentences before and after.
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    • I guess I misunderstood. I certainly don't advocate any software driven approach that replicates other articles in whole or part. I suppose it's possible to set up your own niche version of the Drudge Report but that seems to be something that might be difficult if not impossible to do post-Penguin. Sites like the Drudge Report already have a ton of authority and backlinks built up, so they were probably not hit by the same kind of penalties (or should I say "link devaluation") as a new website would.

      I was merely talking about creating your own totally unique article that was based upon another article that had been written. When I write such pieces, I generally summarize the other person's article, link to it and add my own thoughts.
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    I have a curated blog. It's a news/politics blog. I find articles that I want to comment on, I quote excerpts from each article and then add my two cents to the mix so each post is at least 50% my commentary with the excerpts.
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    • Thanks Suzanne,

      That is, precisely, my understanding of what "content curation" is all about...
      Do you feel this kind of online presence is beneficial to you ? Are you happy with your achievments?

      Thanks, Roni
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  • Most of the recent news about content curation has just been autoblogging in disguise.

    I've seen 3 software releases recently that were for old autoblogging pluggins, rebranded as content curation tools lol. They aren't of course, they just say they are.

    Sbucciarel's description of content curation above is the correct one. The version hitting your inbox at the moment, stating "Hands free," "Automatic," isn't. Just in case any of you are getting these emails and believing it's content curation, I thought I'd point that out.
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    • Thanks Colin,

      As I said, I'm interested in providing the best ("cherry picked") content to my readers and NO, I'm not interested in all sorts of "auto pilot" softwares and don't particularly believe in them... I want to do the hard (and enjoyable) work by myself!

      My question is only whether the search engines (and my readers, obviously) will give enough appreciation to a website the relies entirely on curated content (with my inputs / opinion and so on...)

      Basically, as some of you mentioned, curation has been done for more than a century (book reviews, film reviews and restaurants reviews, in newspapers, are a good example...) - But then your column is a part of a newspaper and does not need to survive on its own... :rolleyes:

      Thanks, Roni
  • Curation is nothing new, as others already said... It's just the way you are doing it... also, curation has a lot of sense, especially if you want to build your own interesting characted, like someone different, with unique thoughts and views on common things... or you just want to provide your visitors with quality content... It's much better, in any way, to do content curation than to think of new article ideas every time you want to add new post...
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  • Since we are talking about content curation here. Can i just ask how do you actually get around the keyword density with it?. Is it still applicable for curated content?.
  • It looks to me like a good model. Finding the niche designing your site so it is appealing and you still have to get traffic to it. But I see no reason that Curation as a model would not work.
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    • Thanks... But what about the traffic ? Is it easier to rank high with a curated content blog (as some people suggest), or is it actually easier to rank well with an ordinary content-rich website ?

      In other words: Do the big search engines appreciate the fact that your blog/site direct traffic to high quality articles, or will they rather promote a site with plenty of original content and as few outbound links as possible ?

      Thanks, Roni
  • I am a newbie so please forgive these naive Qs. Regarding the cupcake site, I see they have flickr pics with links to the flickr page. Are posting those considered copyright infringement? Is posting a link enough to make it so it is not a copyright violation? Some people on flickr explicitly note whether a pic is copyrighted and others do not say anything. It made me wonder because in the Flippa write up, the seller said that "only 3 bakers wrote and asked me to take down the photos." Do you think she meant they did this because of copy right violations?

    Also, some of the other pics are not from flickr but from other cupcake websites. She posts the pic on her blog and posts a link to the website where she got the pic. Is that allowed (i.e. not considered copy right violation?)

    It is hard to be a newbie...I appreciate any info you can provide.

    Thanks
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  • This is awesome...

    But how did they get so much traffic to that site ? I mean... Giving great content to my readers won't be a problem but getting so many people to give me a chance ? That is another story...
  • Unlike autoblogging, content curation is no easy alternative. You need a solid understanding of the topic in order to select the right material and put it into context for your readers.

    Say you have a health blog and come across a press release or news item on new findings on acid reflux. You could just provide a link to the original source and tell your readers to check it out. It would be more useful to quote a portion of the text and then explain its importance how this affects them. This is the kind of curation that adds value.

    Ideally, the curated material should make up a small part of the post or article. In that way there's never a problem with duplicate content.
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    • Banned
      I agree, at least when it comes to the *******ized version of "curation" that is making rounds in the IM world right now. It equates to little more than stealing content, adding quotes, and inserting a sentence or two and calling it a day.

      There are correct ways to go about this kind of method though, but people interested in "curation" don't want to hear about that: it involves work. They want copy/paste and nothing more.

      Their loss.
  • It is all about adding value... that is what seems to be said over and over again...
  • I use curated content to stay up to date with the latest trends, news and events in my niche.

    I would keep the curated content to about 30% of the overall content though. The other 70% will be my own original content.
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    • Yes, you shouldn't look at curation as a substitute for your own content, rather as a way of enriching it by finding and organizing the best of what you find on the web.
  • As with anything online these days the trick is do it with quality in mind.

    Take your time to find the best possible resources, say why it's the best, weave the curated links together into a cohesive and useful post and add a little something of your own to the mix.

    When users realize you're a time-saving and credible source of information they'll become frequent visitors.
  • Curated content should be rich, valuable content for your readers.

    If your website visitors like it, and link back to it via social media, etc., the search engines are certain to pay attention.

    What's key is making sure your site is valuable... not just the individual links and excerpts. Your posts should be so interesting and content-rich, people link to your post instead of just sharing a link or two from it.

    Regarding the copyright question, I've answered that in my book. In a nutshell, a lot of images at Flickr are licensed under Creative Commons licenses that allow people to re-use those photos under specific terms.

    Just randomly copying-and-pasting other people's graphics (or, worse: hot-linking to them) will get you in legal trouble pretty quickly, and possibly get you banished to Google's outer darkness, as well.

    I've been using curated content at my websites since the mid-1990s. It works well. It respects the value of your readers' time by summarizing (and perhaps commenting on) the most relevant content -- website posts, videos, audios, magazine articles, etc. -- in your niche.

    I believe that curation is going to become more and more valuable in the future. Search engines just can't filter as effectively as humans can, within any given niche or sub-niche.

    How much curated content you use... that's going to vary from person to person. So will how you include it at your website. That's also what differentiates your website from others who are curating, as well.

    The basics are covered in my book, but if you have specific questions, feel free to PM me. I'll answer as best I can.
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    • Hey eibhlin, can I download your product for PC's ??
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  • The best way to add value to your website through curation is to add a news blog, I do it very successfully. You need to make your main blog credible, use your own unique content, than build a separate blog in a sub directory and use some curation software to create articles about your niche, you can then post a few times a day without it affecting your main blog, but also allowing google to crawl it a few times a day will bring traffic.
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