Content Curation: Can you really build an online business this way ???

40 replies
Hi everyone,

I've been hearing a lot lately about content curation and how great can it be for you, if only it is done right...

Have any of you actually built a blog/s that relies entirely on quality curated content of other people ? Is it really possible to abandon writing and develop an "online career" as a content curator who "cherry pick" the best of the best for his readers ??? :confused:

I would love to hear more about it (and I guess many other forum members would also like to know more about it).

Thanks a lot, Roni
#blog curation #build #business #content #content article #content curation #curation #online #online business #seo
  • Profile picture of the author SantiSantana
    If you think about it, content curation has happened for decades. Everytime you read an opinion article from someone there is a bit of curation going on.

    When you read an article that tries to rebate another article ( as it happens in discussion in scientific circles for example) the other article is pretty much the basis for yours, where you add the opposing view and your reasons. A newspaper that gets infor from a press Agency like AP and then gets their writers to look at different angles to write new content based on that piece of news are also using curation.

    In chess, many times an commented game will be reviewed by another expert where he might find new subtleties not noticed before that he will add to make the analysis more complete.

    Hell, PĂ©rez Hilton cannot write a post about who said what without having seen it in print ( se he can elude lawsuits for libel), unless he is giving a personal opinion ( he does this a lot though).

    To make curation workable all you have to do is ADD VALUE to a previous piece of information. If all yu do is spin it around for your own benefit without adding anything substantial to it you are not doing curation, you are doing something else.

    Disclaimer: I am chess player and coach and I use curation a lot, finding the same game commented by different masters, then running the game to a search engine to find possible errors or omissions and then rewriting the game analysis for personal use when I teach kids. I cureently work on a project to bring a lot of this material to the web, with original articles and crediting and with new comments added.

    Hope this helps.
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  • Profile picture of the author webcosmo
    There are some sites who does it. They seem to have decent traffic.
    But I have my doubts if it would work well as a business; mainly because of the competition.
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    • Profile picture of the author ScooterDaMan
      All of the BIG, well known SEO blogs do curation. They all create pieces based upon other people's articles and add their opinions and spin to them.

      I read 30-40 posts per day made on various blogs and save ones that I may use as the basis for future posts, often combining concepts from one article with concepts from another, giving full credit, of course.
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      • Profile picture of the author RoniShwartz
        Thank you all for your detailed and informative answers.

        But there is one thing I really want to get right: Does curation means creating complete articles based on other people's content, or is it more like creating short summaries that leads to the selected articles ???

        Cheers, Roni
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  • Profile picture of the author adimaxjosh
    Dear Roni,
    As far as I am able to comprehend you want to know or guess the effectiveness of the content curation. Secondly you are looking forward for a career in it also?
    If I am right then let me tell you that yes content curation is an effective way of bringing traffic to your site or blog because of the following reasons
    • search engines prefer web pages with heavier key words. Content curation will help you add more weight age to the set of particular keywords.
    • link sharing also helps you get more traffic.
    • Content curation makes sure that your blog or site is updated with the latest stuff which increases your credibility as a blogger. Also search engines also prefer the updated pages.

    Now to answer that whether you can take it as a career and you should be able to make money out of it or not depends upon many factors like.
    • The topic you are working on
    • How much efforts, dedication and devotion you are putting in?
    • And your presentation skills or writing skills how much creative you are in presenting the words or research of somebody else?

    Yes I have earlier curated content and it worked fine for us one of the blogs I was working on was entirely cut, copy paste from some other sites. We had to wait for a little while till we started to top in search engine rankings.

    The most important thing in this is ability of content curator to relate the different articles and give them a new form (if required).

    To sum up I will just say that it depends upon individual’s own creativity.
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  • Profile picture of the author adimaxjosh
    Dear Roni,
    As far as I am able to comprehend you want to know or guess the effectiveness of the content curation. Secondly you are looking forward for a career in it also?
    If I am right then let me tell you that yes content curation is an effective way of bringing traffic to your site or blog because of the following reasons
    • search engines prefer web pages with heavier key words. Content curation will help you add more weight age to the set of particular keywords.
    • link sharing also helps you get more traffic.
    • Content curation makes sure that your blog or site is updated with the latest stuff which increases your credibility as a blogger. Also search engines also prefer the updated pages.

    Now to answer that whether you can take it as a career and you should be able to make money out of it or not depends upon many factors like.
    • The topic you are working on
    • How much efforts, dedication and devotion you are putting in?
    • And your presentation skills or writing skills how much creative you are in presenting the words or research of somebody else?

    Yes I have earlier curated content and it worked fine for us one of the blogs I was working on was entirely cut, copy paste from some other sites. We had to wait for a little while till we started to top in search engine rankings.

    The most important thing in this is ability of content curator to relate the different articles and give them a new form (if required).

    To sum up I will just say that it depends upon individual's own creativity.
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  • Profile picture of the author Jamie Hudson
    I've done a lot of content curation in my time. To answer your question, yes... but mainly no.

    Don't listen to the hyped up content curation software and guides launching on here. Most are crap, stuff that won't work in a few months.

    Like others said, you can curate high quality articles from other relevant sites and reference them in your own articles or write articles about them.

    But what people have been talking about lately is taking a 500 word article off another website, sticking it on your site and just adding 10-50 words before and after the article.

    It did work for a long time and it seemed to have more or less the same effect of a 100% unique article. All of my large sites that relied on that kind of content create are effectively sandboxed.

    So no... you shouldn't build a business by curating content like that for ****ty niche sites etc. Many people do it for the sake of quickly building sites, ranking and "making money". Really you need to have the majority of your content to be your own.

    Then you can curate bits of other articles. Just not other people''s articles with a few editions to make it "curated" like a few sentences before and after.
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    • Profile picture of the author ScooterDaMan
      I guess I misunderstood. I certainly don't advocate any software driven approach that replicates other articles in whole or part. I suppose it's possible to set up your own niche version of the Drudge Report but that seems to be something that might be difficult if not impossible to do post-Penguin. Sites like the Drudge Report already have a ton of authority and backlinks built up, so they were probably not hit by the same kind of penalties (or should I say "link devaluation") as a new website would.

      I was merely talking about creating your own totally unique article that was based upon another article that had been written. When I write such pieces, I generally summarize the other person's article, link to it and add my own thoughts.
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      • Profile picture of the author mrultra
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        • Profile picture of the author ScooterDaMan
          Originally Posted by mrultra View Post

          The Drudge Report gets almost none of it's traffic from Google. Also, that site creates about zero original content. All it does it link to other sites. Sure, the headlines in the links are original, but that's it.

          Yes, you really can build a business via content curation, but not by doing it the way the curation "experts" here tell you to do it. Most of them, especially the ones selling WSOs about it, don't have a clue.
          Agreed. And they are one of the few that couldn't care less what Google does with any algorithm change. This is the way a true business does things!
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          • Profile picture of the author RoniShwartz
            Originally Posted by ScooterDaMan View Post

            Agreed. And they are one of the few that couldn't care less what Google does with any algorithm change. This is the way a true business does things!
            I totally agree with you BUT how do you get traffic to your website without relying on Google and the other search engines ??? (At least in the beginning... After that people might come back to your site simply because you give them value, but they have to come to your site at least once, through a search engine, to notice you exist.....)

            Thanks, Roni
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            • Profile picture of the author MattWhite
              Originally Posted by RoniShwartz View Post

              I totally agree with you BUT how do you get traffic to your website without relying on Google and the other search engines ??? (At least in the beginning... After that people might come back to your site simply because you give them value, but they have to come to your site at least once, through a search engine, to notice you exist.....)

              Thanks, Roni
              To attract traffic in the beginning you can get paid traffic. But there are other options.
              Promote your site heavily through social media. There are a few tools that can help you.
              Usually your priority should be to build a list so eventually you don't need to rely on Google.

              But let me tell you something. Like someone already pointed, there are a few products being sold as "content curation" guides that should be considered scrapping and autoblogging. Ignore them.

              For what you've said, you really want to do serious content curation. In that case, your goal has to be to create a unique piece of content by commenting, complementing and giving opinion about other articles (always give credit were it's due). That's ADDING VALUE.

              If done correctly, your piece won't be considered duplicate content, because the links and quotes that you include are "contextual links". Just make sure that you don't link to bad neighborhoods. Link to authority sites (not always the same ones. You need variety).

              Also, remember to include 100% original posts from time to time. That will improve the ratio of original content.

              You will get traffic from search engines. Although, you should start building a list from day 1 and eventually forget about Google.

              These are a few tips from the top of my head.

              Does content curation work? Yes, it does.
              How do I know? Because it's been working for me in different niches.
              Can you build a business this way? Yes, you can. Just not overnight.

              Oh, and don't try to emulate Drudge Report because it won't work these days.

              I hope it helps.

              Matt
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              • Profile picture of the author RoniShwartz
                Originally Posted by MattWhite View Post

                I hope it helps.

                Matt
                It helped indeed

                Many thanks for this informative answer...

                Roni
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        • Profile picture of the author HN
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          Originally Posted by mrultra View Post

          The Drudge Report gets almost none of it's traffic from Google.
          And I think this is exactly what a smart business should strive for. Be independent from Google. If you get traffic from Google, that's an added bonus. Drudge Report is rather extreme example. I like Huffington Post. Sold for $300 Million. Who cares where the traffic comes from, links, booksmarks or Google if you get 3 million visitors a day.

          Originally Posted by mrultra View Post

          Yes, you really can build a business via content curation, but not by doing it the way the curation "experts" here tell you to do it. Most of them, especially the ones selling WSOs about it, don't have a clue.
          100% agree with this.
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  • Profile picture of the author sbucciarel
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    I have a curated blog. It's a news/politics blog. I find articles that I want to comment on, I quote excerpts from each article and then add my two cents to the mix so each post is at least 50% my commentary with the excerpts.
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    • Profile picture of the author RoniShwartz
      Originally Posted by sbucciarel View Post

      I find articles that I want to comment on, I quote excerpts from each article and then add my two cents to the mix so each post is at least 50% my commentary with the excerpts.
      Thanks Suzanne,

      That is, precisely, my understanding of what "content curation" is all about...
      Do you feel this kind of online presence is beneficial to you ? Are you happy with your achievments?

      Thanks, Roni
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      • Profile picture of the author sbucciarel
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        Originally Posted by RoniShwartz View Post

        Thanks Suzanne,

        That is, precisely, my understanding of what "content curation" is all about...
        Do you feel this kind of online presence is beneficial to you ? Are you happy with your achievments?

        Thanks, Roni
        Yes, I'm happy with the blog. I don't have any interest in making money with it though. I just get pleasure out of Photoshopping politicians and putting my spin on political news. Takes some of the frustration out of listening to the news daily and not being able to add my 2 cents. So, it's really just a personal blog.
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  • Profile picture of the author Colin Palfrey
    Most of the recent news about content curation has just been autoblogging in disguise.

    I've seen 3 software releases recently that were for old autoblogging pluggins, rebranded as content curation tools lol. They aren't of course, they just say they are.

    Sbucciarel's description of content curation above is the correct one. The version hitting your inbox at the moment, stating "Hands free," "Automatic," isn't. Just in case any of you are getting these emails and believing it's content curation, I thought I'd point that out.
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    • Profile picture of the author RoniShwartz
      Originally Posted by Colin Palfrey View Post

      ... The version hitting your inbox at the moment, stating "Hands free," "Automatic," isn't. Just in case any of you are getting these emails and believing it's content curation, I thought I'd point that out.
      Thanks Colin,

      As I said, I'm interested in providing the best ("cherry picked") content to my readers and NO, I'm not interested in all sorts of "auto pilot" softwares and don't particularly believe in them... I want to do the hard (and enjoyable) work by myself!

      My question is only whether the search engines (and my readers, obviously) will give enough appreciation to a website the relies entirely on curated content (with my inputs / opinion and so on...)

      Basically, as some of you mentioned, curation has been done for more than a century (book reviews, film reviews and restaurants reviews, in newspapers, are a good example...) - But then your column is a part of a newspaper and does not need to survive on its own... :rolleyes:

      Thanks, Roni
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  • Profile picture of the author zamzung
    Curation is nothing new, as others already said... It's just the way you are doing it... also, curation has a lot of sense, especially if you want to build your own interesting characted, like someone different, with unique thoughts and views on common things... or you just want to provide your visitors with quality content... It's much better, in any way, to do content curation than to think of new article ideas every time you want to add new post...
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    • Profile picture of the author RoniShwartz
      Originally Posted by zamzung View Post

      ... It's much better, in any way, to do content curation than to think of new article ideas every time you want to add new post...
      Thanks, It makes sense
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  • Profile picture of the author SanyYahaya
    Since we are talking about content curation here. Can i just ask how do you actually get around the keyword density with it?. Is it still applicable for curated content?.
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  • Profile picture of the author Greg DiVilbiss
    It looks to me like a good model. Finding the niche designing your site so it is appealing and you still have to get traffic to it. But I see no reason that Curation as a model would not work.
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    • Profile picture of the author RoniShwartz
      Originally Posted by Greg DiVilbiss View Post

      It looks to me like a good model. Finding the niche designing your site so it is appealing and you still have to get traffic to it. But I see no reason that Curation as a model would not work.
      Thanks... But what about the traffic ? Is it easier to rank high with a curated content blog (as some people suggest), or is it actually easier to rank well with an ordinary content-rich website ?

      In other words: Do the big search engines appreciate the fact that your blog/site direct traffic to high quality articles, or will they rather promote a site with plenty of original content and as few outbound links as possible ?

      Thanks, Roni
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  • Profile picture of the author little grey
    I am a newbie so please forgive these naive Qs. Regarding the cupcake site, I see they have flickr pics with links to the flickr page. Are posting those considered copyright infringement? Is posting a link enough to make it so it is not a copyright violation? Some people on flickr explicitly note whether a pic is copyrighted and others do not say anything. It made me wonder because in the Flippa write up, the seller said that "only 3 bakers wrote and asked me to take down the photos." Do you think she meant they did this because of copy right violations?

    Also, some of the other pics are not from flickr but from other cupcake websites. She posts the pic on her blog and posts a link to the website where she got the pic. Is that allowed (i.e. not considered copy right violation?)

    It is hard to be a newbie...I appreciate any info you can provide.

    Thanks
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    • Profile picture of the author RoniShwartz
      Originally Posted by little grey View Post

      ...Regarding the cupcake site, I see they have flickr pics with links to the flickr page. Are posting those considered copyright infringement? Is posting a link enough to make it so it is not a copyright violation? Some people on flickr explicitly note whether a pic is copyrighted and others do not say anything.
      You are absolutely right !

      There is a certain confusion nowadays because of "embedding" which allows you to use other people's photos and video streams in your website without exactly copying them...

      Read my thread about it: http://www.warriorforum.com/main-int...embedding.html

      Bye, Roni
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    • Profile picture of the author RoniShwartz
      Originally Posted by little grey View Post

      ...Regarding the cupcake site, I see they have flickr pics with links to the flickr page. Are posting those considered copyright infringement? Is posting a link enough to make it so it is not a copyright violation? Some people on flickr explicitly note whether a pic is copyrighted and others do not say anything.
      You are absolutely right !

      There is a certain confusion nowadays because of "embedding" which allows you to use other people's photos and video streams in your website without exactly copying them...

      Read my thread about it: http://www.warriorforum.com/main-int...embedding.html

      Bye, Roni
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    • Profile picture of the author RoniShwartz
      Originally Posted by little grey View Post

      ...Regarding the cupcake site, I see they have flickr pics with links to the flickr page. Are posting those considered copyright infringement? Is posting a link enough to make it so it is not a copyright violation? Some people on flickr explicitly note whether a pic is copyrighted and others do not say anything.
      You are absolutely right !

      There is a certain confusion nowadays because of "embedding" which allows you to use other people's photos and video streams in your website without exactly copying them...

      Read my thread about it: http://www.warriorforum.com/main-int...embedding.html
      Bye, Roni
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      • Profile picture of the author little grey
        Thank you, Roni. Much appreciated.
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  • Profile picture of the author RoniShwartz
    Originally Posted by londonwarrior View Post

    This curated website sold for $36,200. So they can work.

    https://flippa.com/2736282-over-1000...cial-following
    This is awesome...

    But how did they get so much traffic to that site ? I mean... Giving great content to my readers won't be a problem but getting so many people to give me a chance ? That is another story...
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  • Profile picture of the author jetwalker102
    I have personal experience with content curation and it’s a really amazing way to create new content. It is important, however, to properly understand how content curation works. Many people think of curation as just re-posting other people’s work, but that’s a false assumption. Bear in mind that curation means you improve the content you use in some way, either by adding some more information or your own commentary. Also, remember that re-publishing someone’s entire article is violating the copyrights,rather than that use only chunks, quotes and fragments of the original. In the end, always acknowledge the original source by adding a link. If you’re really interested in the matter there’s an interesting blog post about curation here: rubymediacorporation.com/blog/why-content-curation-should-be-a-vital-part-of-your-marketing-strategy/
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  • Profile picture of the author boutiquecontent
    Unlike autoblogging, content curation is no easy alternative. You need a solid understanding of the topic in order to select the right material and put it into context for your readers.

    Say you have a health blog and come across a press release or news item on new findings on acid reflux. You could just provide a link to the original source and tell your readers to check it out. It would be more useful to quote a portion of the text and then explain its importance how this affects them. This is the kind of curation that adds value.

    Ideally, the curated material should make up a small part of the post or article. In that way there's never a problem with duplicate content.
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  • Profile picture of the author theoptionsprofessor
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    • Profile picture of the author Joseph Robinson
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      Originally Posted by theoptionsprofessor View Post

      Personally No. It's little more than spamming info around. People can see though it now
      I agree, at least when it comes to the *******ized version of "curation" that is making rounds in the IM world right now. It equates to little more than stealing content, adding quotes, and inserting a sentence or two and calling it a day.

      There are correct ways to go about this kind of method though, but people interested in "curation" don't want to hear about that: it involves work. They want copy/paste and nothing more.

      Their loss.
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  • Profile picture of the author jgd4js
    It is all about adding value... that is what seems to be said over and over again...
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  • Profile picture of the author nasuryono
    I use curated content to stay up to date with the latest trends, news and events in my niche.

    I would keep the curated content to about 30% of the overall content though. The other 70% will be my own original content.
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    • Profile picture of the author boutiquecontent
      Originally Posted by nasuryono View Post

      I would keep the curated content to about 30% of the overall content though. The other 70% will be my own original content.
      Yes, you shouldn't look at curation as a substitute for your own content, rather as a way of enriching it by finding and organizing the best of what you find on the web.
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  • Profile picture of the author msu
    As with anything online these days the trick is do it with quality in mind.

    Take your time to find the best possible resources, say why it's the best, weave the curated links together into a cohesive and useful post and add a little something of your own to the mix.

    When users realize you're a time-saving and credible source of information they'll become frequent visitors.
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  • Profile picture of the author eibhlin
    Curated content should be rich, valuable content for your readers.

    If your website visitors like it, and link back to it via social media, etc., the search engines are certain to pay attention.

    What's key is making sure your site is valuable... not just the individual links and excerpts. Your posts should be so interesting and content-rich, people link to your post instead of just sharing a link or two from it.

    Regarding the copyright question, I've answered that in my book. In a nutshell, a lot of images at Flickr are licensed under Creative Commons licenses that allow people to re-use those photos under specific terms.

    Just randomly copying-and-pasting other people's graphics (or, worse: hot-linking to them) will get you in legal trouble pretty quickly, and possibly get you banished to Google's outer darkness, as well.

    I've been using curated content at my websites since the mid-1990s. It works well. It respects the value of your readers' time by summarizing (and perhaps commenting on) the most relevant content -- website posts, videos, audios, magazine articles, etc. -- in your niche.

    I believe that curation is going to become more and more valuable in the future. Search engines just can't filter as effectively as humans can, within any given niche or sub-niche.

    How much curated content you use... that's going to vary from person to person. So will how you include it at your website. That's also what differentiates your website from others who are curating, as well.

    The basics are covered in my book, but if you have specific questions, feel free to PM me. I'll answer as best I can.
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    Artist, blogger, and author of a bazillion books, more or less. Find me at Eibhlin.com
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    • Profile picture of the author seo88inverse
      Originally Posted by eibhlin View Post

      Curated content should be rich, valuable content for your readers.

      If your website visitors like it, and link back to it via social media, etc., the search engines are certain to pay attention.

      What's key is making sure your site is valuable... not just the individual links and excerpts. Your posts should be so interesting and content-rich, people link to your post instead of just sharing a link or two from it.

      Regarding the copyright question, I've answered that in my book. In a nutshell, a lot of images at Flickr are licensed under Creative Commons licenses that allow people to re-use those photos under specific terms.

      Just randomly copying-and-pasting other people's graphics (or, worse: hot-linking to them) will get you in legal trouble pretty quickly, and possibly get you banished to Google's outer darkness, as well.

      I've been using curated content at my websites since the mid-1990s. It works well. It respects the value of your readers' time by summarizing (and perhaps commenting on) the most relevant content -- website posts, videos, audios, magazine articles, etc. -- in your niche.

      I believe that curation is going to become more and more valuable in the future. Search engines just can't filter as effectively as humans can, within any given niche or sub-niche.

      How much curated content you use... that's going to vary from person to person. So will how you include it at your website. That's also what differentiates your website from others who are curating, as well.

      The basics are covered in my book, but if you have specific questions, feel free to PM me. I'll answer as best I can.
      Hey eibhlin, can I download your product for PC's ??
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      • Profile picture of the author eibhlin
        seo888inverse - I wrote the book, "Content Curation Handbook." It's available in Kindle format, and it'll soon be a printed book, as well.

        Other than that, I'm not sure what product you're asking about. I don't sell software, and generally don't recommend WP plugins for curation.
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        Artist, blogger, and author of a bazillion books, more or less. Find me at Eibhlin.com
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  • Profile picture of the author franci8
    The best way to add value to your website through curation is to add a news blog, I do it very successfully. You need to make your main blog credible, use your own unique content, than build a separate blog in a sub directory and use some curation software to create articles about your niche, you can then post a few times a day without it affecting your main blog, but also allowing google to crawl it a few times a day will bring traffic.
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