Why 99% of Product Creators Fail

by WebPen
22 replies
Just read an awesome post from my man Ramit Sethi- well, on his blog anyways. The post was written by Chris Guillebeau.

Check it out at Why Most People Fail at Making Online Products (And How You Can Win)

If you've thought about getting into product creation- you've GOT to read this.
#creators #product
  • Profile picture of the author Big Rob
    Geez, Justin.

    Thanks for putting two more "must read" guys on my already too many to follow list

    Awesome info, I am definitely guilty of mistakes # 1&3.

    Thanks,Bro.

    Rob
    {{ DiscussionBoard.errors[6207275].message }}
  • Profile picture of the author RedShifted
    I'll be honest this "99%" term turns me off immediately no matter where I see it.

    I see SO MANY PEOPLE using this SAME percent for various other mediums, like "Why 99% of people fail at internet marketing" or "Why 99% of people fail at making products" or "why 99% of people fail at ebay" and I don't buy it for a minute. You know why? Because there is no way in hell that 99% of people are failing at everything. Where the hell do you think this world would be right now if that were true? Maybe 97% in one area in 78% in another, but this is hocus pocus internet marketing imo.

    Think about this, I have 4 friends selling products right now, and **100%** of them are "succeeding" right now. Succeeding meaning one spouse was forced to quit their job to take the business over.

    I will even explain exactly what they're doing to succeed. But I think its more important that NONE of my friends are failing. None of them are experts, but none of them are newbies either.

    So really, stats like this are very deceptive. Maybe 99% of people fail at the first try, but 99% of people definitely don't try just 1 time. He also says "the data shows", but doesn't even post the data, like every other marketer I see on this forum using this stat. What he DOES show is his 2 friends who actually turned a profit. Than he asks "is this normal" and of course its not because he says its not. This is one of those overlycontagious marketing memes that does not deserve to exist imo.

    Where are the charts? Where is the research? EVERYONE who makes a comment on this 99% stat, never shows us the research. I DON'T BUT IT. They always just show us someone else talking about the 99% rule. So I'll tell you this, I will NEVER buy into the 99% rule just from what I've seen in my own life. 99% of people don't fail at their jobs, 99% of people don't fail at being husbands and wives, but when it comes to internet marketing its always different. These marketers NEED YOU TO BELIEVE this statistic more than anything, realize that. Its the only thing that helps sell their ****ty material.

    -Red
    {{ DiscussionBoard.errors[6207366].message }}
    • Profile picture of the author failideas
      Originally Posted by RedShifted View Post

      I'll be honest this "99%" term turns me off immediately no matter where I see it.

      I see SO MANY PEOPLE using this SAME percent for various other mediums, like "Why 99% of people fail at internet marketing" or "Why 99% of people fail at making products" or "why 99% of people fail at ebay" and I don't buy it for a minute. You know why? Because there is no way in hell that 99% of people are failing at everything. Where the hell do you think this world would be right now if that were true? Maybe 97% in one area in 78% in another, but this is hocus pocus internet marketing imo.

      Think about this, I have 4 friends selling products right now, and **100%** of them are "succeeding" right now. Succeeding meaning one spouse was forced to quit their job to take the business over.

      I will even explain exactly what they're doing to succeed. But I think its more important that NONE of my friends are failing. None of them are experts, but none of them are newbies either.

      So really, stats like this are very deceptive. Maybe 99% of people fail at the first try, but 99% of people definitely don't try just 1 time. He also says "the data shows", but doesn't even post the data, like every other marketer I see on this forum using this stat. What he DOES show is his 2 friends who actually turned a profit. Than he asks "is this normal" and of course its not because he says its not. This is one of those overlycontagious marketing memes that does not deserve to exist imo.

      Where are the charts? Where is the research? EVERYONE who makes a comment on this 99% stat, never shows us the research. I DON'T BUT IT. They always just show us someone else talking about the 99% rule. So I'll tell you this, I will NEVER buy into the 99% rule just from what I've seen in my own life. 99% of people don't fail at their jobs, 99% of people don't fail at being husbands and wives, but when it comes to internet marketing its always different. These marketers NEED YOU TO BELIEVE this statistic more than anything, realize that. Its the only thing that helps sell their ****ty material.

      -Red
      couldn't agree more
      Signature
      Dental WordPress Theme - Dentist WP Theme - Lawyer WordPress Theme

      ++ Theme Release News and Promotions > submit here
      Affiliates - wanna make good money. Subscribe here Affiliates List
      {{ DiscussionBoard.errors[6207505].message }}
      • Profile picture of the author myob
        Does this help explain why 99% of affiliate marketers fail, because they're wasting time with 99% of product creators? :confused:
        Signature
        “If I have seen further than others, it is by standing upon the shoulders of giants.” – Isaac Newton
        {{ DiscussionBoard.errors[6207613].message }}
  • Profile picture of the author Fahmzie
    Hmm..i like his popup squeeze page
    {{ DiscussionBoard.errors[6207650].message }}
    • Profile picture of the author JohnMcCabe
      Nice find...

      I hope I'm not stealing their thunder by quoting this bit that struck me as the heart of the matter.

      But here's my assertion: You don't need to build a huge audience or wait forever to make an online product. You do, however, need to be sure that what you offer is actually valuable and desirable.
      (emphasis mine)
      {{ DiscussionBoard.errors[6209450].message }}
      • Profile picture of the author steve995
        I've created and sold hundreds of products, and I don't buy this 99% malarkey for several reasons either.
        First, as long as you do the research, your product will sell. It might sell dozens rather than the thousands that you've hoped for, but it'll sell.
        Second, I agree that the 99% is too glib and way-too-sterotypical to have any grounding in reality and third, I know too many successful product creators for this to be true.
        So, the 'why' of why those that fail do so is very interesting, and well worth reading. But the idea that 99% don't make it doesn't work for me...
        {{ DiscussionBoard.errors[6209477].message }}
      • Profile picture of the author zapseo
        Originally Posted by JohnMcCabe View Post

        Nice find...

        I hope I'm not stealing their thunder by quoting this bit that struck me as the heart of the matter.

        (emphasis mine)
        So, 99% of Product Creators fail because they suck at marketing.

        Okay.

        Next!

        Thanks for saving me multiple minutes of reading the articles, John.

        (I scanned them, and the first guy, I nearly thought I was reading the Rich Jerk again. Maybe he isn't anywhere close to the Rich Jerk and I just needed to read more closely. And maybe I'm just grumpy today. Who knows?)

        Live JoyFully!

        Judy
        {{ DiscussionBoard.errors[6211071].message }}
  • Profile picture of the author limerickbob
    Thanks Justin. Great Blog post and the $100.00 Start Up should be a great read.
    {{ DiscussionBoard.errors[6209605].message }}
  • Profile picture of the author Bret Ferguson
    I found it to be an outstanding article! Thanks for sharing it with us Justin. - Bret
    Signature


    {{ DiscussionBoard.errors[6209696].message }}
  • Profile picture of the author AlisonTaylor
    There is a new 99% of people thread nearly every two days. What gives ? I'll start my own......

    why 1% of people do this...............
    {{ DiscussionBoard.errors[6209857].message }}
  • Profile picture of the author marcuslim
    Really like the guy's suggestion about creating the sales letter first. Start at the end and work backwards. That's the way to make sure what you are creating is exactly what people want. You could even take this one step further and approach potential affiliate partners and ask them if they will promote a product before you create it. Only create it when they say they are interested. This is how you win even before you create anything.
    Signature

    Please read the forum rules.

    {{ DiscussionBoard.errors[6210049].message }}
  • Profile picture of the author Shawn Wilson
    Just getting into product creation. Thanks for the great share.
    {{ DiscussionBoard.errors[6210107].message }}
  • Profile picture of the author celente
    we have several products on clickbank, but realistically it comes down to many things.

    your offer
    your price
    your value
    your niche

    but most important is a GOOD QUALITY PRODUCT!

    you see it time and time again, a WSO of re-hashed junk does not get good word of mouth. Where as an original HIGH QUALITY product with proof can get outstanding results fast.

    P.S. I should have underlined that word HIGH QUALITY by the way.
    {{ DiscussionBoard.errors[6210177].message }}
  • Profile picture of the author JerrickYeoh
    Focusing too much on the product, and not enough on the marketing.
    I believe this happen much on most of the companies which they focus too much on their own product and it occupied most of their time .
    Marketing is more important than using time on product development because no marketing will no sales and no growth for your business.
    No matter you got how fantastic product to sell, without marketing, you not going to sell one of it.
    {{ DiscussionBoard.errors[6210355].message }}
  • Profile picture of the author michaelgee123
    Great read. I just created my first product so I took a lot from this
    Signature

    Website Development Company: http://www.aviowebdevelopment.com
    North Dakota Opportunity: http://www.northdakotaopportunity.com
    You Might Like To See This Squidoo Page
    Oil Boom Real Estate Developer: http://www.ventanadd.com

    {{ DiscussionBoard.errors[6210707].message }}
  • Profile picture of the author mec64
    I've read similar articles to this before, and while it might be just an article with no research to back it up, it doesn't mean it doesn't provide value to someone. I hope to create a product someday soon, and his specific examples of success actually helped me generate new ideas for products. I believe there is no such thing as wasted time, only lessons learned. I recommend learning a lesson by giving it a quick read. You can definitely skip the intro, though... Lots of bragging and whatnot. Thank you for posting this OP.
    Signature

    Done For You System: First Commission I've Ever Made!
    Follow My Story!
    Using PPC or CPA advertising? We offer both! The Smarter Ad Network

    {{ DiscussionBoard.errors[6211198].message }}
  • Profile picture of the author paul nicholls
    i think one of the main reasons why a lot of people fail with creating good products which do well is one of the things which he mentioned in that blog post

    and thats people not doing there time

    people come to internet marketing and within 3 months create a product

    its the same with anything, you need to have some experience behind you before you do it

    after you have been around the block a few time you start to see trends on what works well and what doesnt plus lots of other stuff which is far too long to list here

    creating products are one of the best ways to create a good income online BUT ONLY if they are quality products which offer lots of value

    you create garbage or throw something together as fast as you can just to get a product out there and you will suffer in the long run

    paul
    {{ DiscussionBoard.errors[6213083].message }}
    • Profile picture of the author cashp0wer
      Thanks for posting this - this is some great reading and just one more thing to add to my huge list of things to read.
      Signature
      My Internet Marketing Blog - Warts And All!
      {{ DiscussionBoard.errors[6213336].message }}
  • Profile picture of the author mosthost
    99% of the crap turned out doesn't merit the description 'product.'
    {{ DiscussionBoard.errors[6213319].message }}

Trending Topics