Why 99% of Product Creators Fail

Geez, Justin.

Thanks for putting two more "must read" guys on my already too many to follow list

Awesome info, I am definitely guilty of mistakes # 1&3.

Thanks,Bro.

Rob

I'll be honest this "99%" term turns me off immediately no matter where I see it.

I see SO MANY PEOPLE using this SAME percent for various other mediums, like "Why 99% of people fail at internet marketing" or "Why 99% of people fail at making products" or "why 99% of people fail at ebay" and I don't buy it for a minute. You know why? Because there is no way in hell that 99% of people are failing at everything. Where the hell do you think this world would be right now if that were true? Maybe 97% in one area in 78% in another, but this is hocus pocus internet marketing imo.

Think about this, I have 4 friends selling products right now, and **100%** of them are "succeeding" right now. Succeeding meaning one spouse was forced to quit their job to take the business over.

I will even explain exactly what they're doing to succeed. But I think its more important that NONE of my friends are failing. None of them are experts, but none of them are newbies either.

So really, stats like this are very deceptive. Maybe 99% of people fail at the first try, but 99% of people definitely don't try just 1 time. He also says "the data shows", but doesn't even post the data, like every other marketer I see on this forum using this stat. What he DOES show is his 2 friends who actually turned a profit. Than he asks "is this normal" and of course its not because he says its not. This is one of those overlycontagious marketing memes that does not deserve to exist imo.

Where are the charts? Where is the research? EVERYONE who makes a comment on this 99% stat, never shows us the research. I DON'T BUT IT. They always just show us someone else talking about the 99% rule. So I'll tell you this, I will NEVER buy into the 99% rule just from what I've seen in my own life. 99% of people don't fail at their jobs, 99% of people don't fail at being husbands and wives, but when it comes to internet marketing its always different. These marketers NEED YOU TO BELIEVE this statistic more than anything, realize that. Its the only thing that helps sell their ****ty material.

-Red

Hmm..i like his popup squeeze page

Thanks Justin. Great Blog post and the $100.00 Start Up should be a great read.

I found it to be an outstanding article! Thanks for sharing it with us Justin. - Bret

There is a new 99% of people thread nearly every two days. What gives ? I'll start my own......

why 1% of people do this...............

Really like the guy's suggestion about creating the sales letter first. Start at the end and work backwards. That's the way to make sure what you are creating is exactly what people want. You could even take this one step further and approach potential affiliate partners and ask them if they will promote a product before you create it. Only create it when they say they are interested. This is how you win even before you create anything.

Just getting into product creation. Thanks for the great share.

we have several products on clickbank, but realistically it comes down to many things.

your offer
your price
your value
your niche

but most important is a GOOD QUALITY PRODUCT!

you see it time and time again, a WSO of re-hashed junk does not get good word of mouth. Where as an original HIGH QUALITY product with proof can get outstanding results fast.

P.S. I should have underlined that word HIGH QUALITY by the way.

Focusing too much on the product, and not enough on the marketing.
I believe this happen much on most of the companies which they focus too much on their own product and it occupied most of their time .
Marketing is more important than using time on product development because no marketing will no sales and no growth for your business.
No matter you got how fantastic product to sell, without marketing, you not going to sell one of it.

Great read. I just created my first product so I took a lot from this

I've read similar articles to this before, and while it might be just an article with no research to back it up, it doesn't mean it doesn't provide value to someone. I hope to create a product someday soon, and his specific examples of success actually helped me generate new ideas for products. I believe there is no such thing as wasted time, only lessons learned. I recommend learning a lesson by giving it a quick read. You can definitely skip the intro, though... Lots of bragging and whatnot. Thank you for posting this OP.

i think one of the main reasons why a lot of people fail with creating good products which do well is one of the things which he mentioned in that blog post

and thats people not doing there time

people come to internet marketing and within 3 months create a product

its the same with anything, you need to have some experience behind you before you do it

after you have been around the block a few time you start to see trends on what works well and what doesnt plus lots of other stuff which is far too long to list here

creating products are one of the best ways to create a good income online BUT ONLY if they are quality products which offer lots of value

you create garbage or throw something together as fast as you can just to get a product out there and you will suffer in the long run

paul

99% of the crap turned out doesn't merit the description 'product.'