Do You Think Pinterest Is Really The Next Big Thing?

31 replies
I was at a marketing conference recently and the big buzz, the thing everyone was talking about was Pinterest.

I've only recently started looking into Pinterest but I am very impressed with 1) how many users they've managed to attract in a very short period of time and 2) how many retailers are using it to drive tons traffic to their website.

According to one article I recently read, the growth of pinterest rivals Facebook in its early years.

I was curious what other warriors think about it.

Is pinterest merely a fad or something more substantial? Do you think it will be purchased by Facebook or Google+? Are there any good niches on pinterest other than fashion, food, and weddings?

Any other thoughts?
#big #pinterest #thing
  • Profile picture of the author JimDucharme
    I don't think it's a fad, but it has been over-hyped...then again, what isn't over-hyped on the web when it comes to social? Everyone wants to find that one new shiny and be the first to talk it up and this leads to lemming like over-hype in the media. That's not really new -- there's a long history of this kind of thing really.

    The web is a multi-channel world and that means you have to use a combined arms approach and not focus on one channel alone. Each channel has it's own advantages and unique capabilities right now and Pinterest fills a niche in that mix.

    I think sometimes marketers worry too much about understanding a specific new channel and not enough trying to understand their subscribers/audience. If you understand the latter, then you know better where to spend your resources.

    Regards,
    jim
    {{ DiscussionBoard.errors[6207554].message }}
  • Profile picture of the author OldLodgeSkins
    What's sure is that it is big, and after a few weeks playing with it it certainly is capable of driving traffic. I have yet to discover if this traffic is any good for marketing purposes though.
    Signature
    Do you use Facebook ? Then you can make money just by inviting people to a Facebook group ! It's called the Instant Income System. How cool is that?
    {{ DiscussionBoard.errors[6207585].message }}
  • Profile picture of the author Chris Worner
    Remember G+? That shiny new object which was going to bury Facebook? That a lot of people on this forum were wetting their pants about?

    Didn't take long for Google to start banning accounts.

    -Chris
    Signature

    {{ DiscussionBoard.errors[6207620].message }}
    • Profile picture of the author Joseph Robinson
      Banned
      Originally Posted by Chris Worner View Post

      Remember G+? That shiny new object which was going to bury Facebook? That a lot of people on this forum were wetting their pants about?

      Didn't take long for Google to start banning accounts.

      -Chris
      This.

      My opinion is that it is too early to tell; and even if its long term viability/profitability was guaranteed I still wouldn't jump in yet. Too many spammers with their bots (that they have convinced themselves they are using responsibly) making it harder than it should be for honest marketers to get a foothold.

      Let's see if the website survives and if they can clean out the crap before proclaiming anything one way or the other.
      {{ DiscussionBoard.errors[6208371].message }}
      • Profile picture of the author OldLodgeSkins
        Originally Posted by Joe Robinson View Post

        Too many spammers with their bots (that they have convinced themselves they are using responsibly) making it harder than it should be for honest marketers to get a foothold.
        Ok so now you're obviously calling me a spammer...

        Reality check: bots do exist and always will. Period. Some people will always use them to spam, no doubt about it, but this doesn't mean everyone does. The only thing that can be done about this is to try and educate people, which is the objective of the article I have linked to above.

        So since you're assimilating me to a "spammer who has convinced himself he's using a bot responsively", please explain to me what your consider "spamming"... On Pinterest I use my bot to do mass-following and liking, which to me isn't spam, if it is please explain me your definition of spam. I don't re-pin by changing the picture's link. I don't post hundreds of affiliate links - I do post some links, some to articles on my website, some to Amazon offers... Manually. I don't use the bot for this.

        Is this spamming? If you admit that it isn't spamming then maybe you owe me an apology. Maybe...
        Signature
        Do you use Facebook ? Then you can make money just by inviting people to a Facebook group ! It's called the Instant Income System. How cool is that?
        {{ DiscussionBoard.errors[6208444].message }}
  • Profile picture of the author OldLodgeSkins
    You're confounding marketing and spamming here... You can do business on the social networks without spamming.
    Just like people often make an easy shortcut between bots and spamming... You can use a bot without spamming. Pinterest automation "code of conduct"
    Signature
    Do you use Facebook ? Then you can make money just by inviting people to a Facebook group ! It's called the Instant Income System. How cool is that?
    {{ DiscussionBoard.errors[6207634].message }}
  • Profile picture of the author OldLodgeSkins
    Laughable?
    I use a bot and I'm being reasonable with it. Other people use bots to spam, I'm certainly not defending them. All I'm saying is you can use a bot without being a spammer.
    As for that article about that spammer making $1,000 a day... I had already heard of that. Even if it's true... I'd never go there. Even if the $1,000 a day were guaranteed. I'd rather be broke and honest with a good reputation than a rich spammer.
    Signature
    Do you use Facebook ? Then you can make money just by inviting people to a Facebook group ! It's called the Instant Income System. How cool is that?
    {{ DiscussionBoard.errors[6207729].message }}
  • BTW - here's another article that I thought was helpful 5 Pinterest User Insights Marketers Can Use to Drive Sales - Search Engine Watch (#SEW)
    Signature
    "The successful man is the one who finds out what is the matter with his business before his competitors do"
    {{ DiscussionBoard.errors[6208075].message }}
  • Profile picture of the author tayuyaa
    Pinterest?? Dont even know what it is....

    No seriously it might be huge in USA but anywhere else it's not.
    {{ DiscussionBoard.errors[6208296].message }}
  • Profile picture of the author Tjalling
    You can get some really nice targeted traffic out of Pins that will direct the person to your site or blog. This can be done by simply editing the image and changing the URL. So yeah i'd say it's worth spending your time on.
    Signature
    {{ DiscussionBoard.errors[6208331].message }}
  • Profile picture of the author sbucciarel
    Banned
    I'm just waiting for all the copyright infringement lawsuits to bring Pinterest down. Bound to happen sooner or later and their TOS places the liability square on the shoulders of it's members.
    {{ DiscussionBoard.errors[6208888].message }}
  • Profile picture of the author nicheblogger75
    Well, all I can do is speak to my own experience. After receiving an invite, I started a board and pinned some pics from one of my niche blogs just to test the waters. I was pleasantly surprised to see a small trickle of traffic several hours of later, and I do get a few uniques every day now from just a few "pins". Pretty good results I think for a few minutes of work.

    As for bots, I don't use them, and have nothing against anyone who uses them as part of their business. That being said, I can easily see how with a good bot you could pin hundreds of pics and get tons of traffic.

    However, the copyright issues do concern me. But, if I'm only posting my own pics for some blog traffic, I don't see that as being a copyright problem or against their TOS in any way.
    {{ DiscussionBoard.errors[6208921].message }}
  • Profile picture of the author celente
    have to remember three things here!

    1) The internet changes rapidly.

    2) Nothing is really set in stone, as the internet grows and peoples thinking changes.

    3) The next big thing nowadays is just an IDEA away. Pintrest might get big, but there is always something bigger coming around the corner I ASSURE YOU OF THAT!

    Welcome to the world of the internet.
    {{ DiscussionBoard.errors[6209422].message }}
    • Profile picture of the author alfid
      I think that Pinterest already is the next big thing! They have more traffic than youtube already, and it just seems like it keeps growing! It's definitely a big part of my plan now.
      {{ DiscussionBoard.errors[6209585].message }}
    • Profile picture of the author magiclouie
      Originally Posted by celente View Post

      have to remember three things here!

      1) The internet changes rapidly.

      2) Nothing is really set in stone, as the internet grows and peoples thinking changes.

      3) The next big thing nowadays is just an IDEA away. Pintrest might get big, but there is always something bigger coming around the corner I ASSURE YOU OF THAT!

      Welcome to the world of the internet.
      I am with you.

      The thing is, things keep on changing so we should always have to study them in order to stay current.

      Well, Pinterest has a big potential, however as far as being the next big thing is concerned, I am a bit skeptical about it but who knows?

      We shall soon find out!

      Thanks,
      Louie Tugas
      {{ DiscussionBoard.errors[6211113].message }}
  • Profile picture of the author zamzung
    In my opinion, Pinterest is amazing... I just recently start to play with it and got some amazing results with much effort... now, I don't saying that I have some weird tricks, not at all... but I'm still amazing how Pinterest community or site is working... For example, I've created a brand new account... then 5 minutes later pinned some random image from my blog... and after 5 minutes or so I had 2 followers and 1 like - and I have no idea where they came from!

    So I guess Pinterest is worth of time and can be a nice traffic generator...
    {{ DiscussionBoard.errors[6209487].message }}
  • Profile picture of the author Randall Magwood
    I'm not sure it's the next big thing, but the website seems to have alot of headway in their online marketing operation.
    {{ DiscussionBoard.errors[6209635].message }}
  • Profile picture of the author Sarevok
    It's just a bonus traffic method.

    Don't put your eggs in one basket.

    {{ DiscussionBoard.errors[6209663].message }}
  • Profile picture of the author AlisonTaylor
    I'm a big supporter of pintrest however I don't know how they are going to monetize the platform without upsetting users. I think they are going to do as Tumblr does and offer bnrands sponsored content. I don't really think it will be the next big thing.



    Alison Taylor
    {{ DiscussionBoard.errors[6209699].message }}
  • Profile picture of the author Hunk
    I'm really excited about Pinterest after my couple of weeks using it. I have a few accounts and around 1000 followers all up, but every pin I get on the category page gets hundreds of repins and hundreds of visits to my site (sadly I'm only able to get one pin every 5-7 hours to the category page with each account). Their userbase I find extremely easy to impress and they're nearly all female adults with money to spend so the traffic is quality and pretty predictable.

    I don't think it's hard to get traffic and money from Pinterest while not annoying the users. There are very clear conventions to the site and as long as you stay within them everybody loves you, and they do click links and buy stuff. Obviously it's going to change soon enough, but for now it's my favourite place to drive traffic from.
    {{ DiscussionBoard.errors[6210380].message }}
  • Profile picture of the author Zibblu
    It seems like a great thing in certain niches perhaps... but in most of my niches it's not too valuable except perhaps for the backlinks I can get for including some good pics.
    Signature

    Try My Diet Affiliate Program: http://www.TheDayOffDiet.com/affiliates

    {{ DiscussionBoard.errors[6210402].message }}
  • Profile picture of the author JerrickYeoh
    For me , i will think it just another site that allow you to share your site and products.
    Since it free , so no point to totally ignore it while you still can get advantages in term of traffics, build brand name and build network .
    But Facebook still the most effective if compare with .
    {{ DiscussionBoard.errors[6210968].message }}
  • Profile picture of the author sbucciarel
    Banned
    Other than one article where a spammer makes claims to making money, I've yet to see anyone actually post a valid screenshot of any earnings from Pinterest. Yeah .. you can get traffic, but traditionally you could get a ton of traffic from Stumbleupon too, but rare that the traffic would convert. Same with Pinterest unless proven otherwise.
    {{ DiscussionBoard.errors[6211708].message }}
    • Profile picture of the author WebPen
      Originally Posted by sbucciarel View Post

      Other than one article where a spammer makes claims to making money, I've yet to see anyone actually post a valid screenshot of any earnings from Pinterest. Yeah .. you can get traffic, but traditionally you could get a ton of traffic from Stumbleupon too, but rare that the traffic would convert. Same with Pinterest unless proven otherwise.
      I've heard of some really deep niche marketers making money with Amazon physical products + Pinterest, but for the most part I think Suzanne is right.

      As far as Pinterest being the "next big thing", I think that's kind of a generic, relative term...

      YouTube might be the next big thing too, right?

      Or another search engine when people get fed up with Google (heck, they already are)
      {{ DiscussionBoard.errors[6211968].message }}
      • Originally Posted by Justin Stowe View Post

        I've heard of some really deep niche marketers making money with Amazon physical products + Pinterest, but for the most part I think Suzanne is right.

        As far as Pinterest being the "next big thing", I think that's kind of a generic, relative term...

        YouTube might be the next big thing too, right?

        Or another search engine when people get fed up with Google (heck, they already are)
        I thought Youtube already was the next big thing, lol.

        Anyway, what I was trying to get at was whether Pinterest would become popular enough that it would be worth incorporating into an overall marketing strategy.

        Based on the posts made here and other things I've read it certainly seems like is worth using and learning more about
        Signature
        "The successful man is the one who finds out what is the matter with his business before his competitors do"
        {{ DiscussionBoard.errors[6212691].message }}
        • Profile picture of the author magiclouie
          Originally Posted by Zachary R. Skinner View Post

          I thought Youtube already was the next big thing, lol.

          Anyway, what I was trying to get at was whether Pinterest would become popular enough that it would be worth incorporating into an overall marketing strategy.

          Based on the posts made here and other things I've read it certainly seems like is worth using and learning more about
          Same here, youtube has existed for a while now. So, it's not questionable that youtube is one of those big things.

          Pinterest is still young but it's started to become very popular.
          {{ DiscussionBoard.errors[6212770].message }}
  • Profile picture of the author Tadresources
    Pinterest gets a resounding "meh" from me. It's great for what it's intended for but I don't see much potential for marketing.
    {{ DiscussionBoard.errors[6215491].message }}

Trending Topics