Banner Advertising: Is this a good deal?

3 replies
Someone in my niche on a pretty well respected site is offering prime banner ad placement, 647X80 space at the top of their website, on all pages.

I know that "testing it out" is the ultimate answer, but want to get an idea on what he is charging, to see if it is even in the ball park of what might be normal.

He is charging $290 per month, and the website gets about 90,000 'hits' per month. He uses the term hits, but I think he means impressions because he uses a screen shot of his Google Adsense for a recent month as the proof, and I'm pretty sure that would show how many times his Adsense has been shown; so 90k impressions, not 90k unique visitors.

I guess that boils down to about 3/10ths of a penny per impression. Good deal? Bad deal? Thanks for any help.
#advertising #banner #deal #good
  • Profile picture of the author LegionNate
    Anyone done this kind of banner advertising and have an idea if this is a good deal or not? Typical dollar amounts per 1000 impressions or anything?
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  • Profile picture of the author nonin
    Yes - if the market is related and region is the same.

    But the most important - the banner has to lead to from informational website (his) to money website (yours).

    If your banner will not do sales - forget about it
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    • Profile picture of the author LegionNate
      Awesome, thanks.

      Their site is informational, and mine is a dropshipping site based on their information, so that part is good.

      I calculated they are charging $3.24 per 1000 impressions. So that is pretty good?
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