Hence, I really like the video below (not all will like it) which I found after poking around YouTube.
>>> Viral Marketing and Star Wars
Anyway, the main learning point that I got from this video was that although Viral Marketing is not new, the impact is great.
The guys who posted this video since Aug 2008 got in total 72,060 views as of my last check today. This works out to an average of 400 views per day! Imagine what they would get if they can monetize those views. And all these traffic are free and growing virally. Imagine what this will do for your own website if you can achieve the same results. I would be pleased myself.
Anyway, if you think the above traffic are great, read the post on my blog below on another Star Wars videos that got more than 9.5 million views. The Force is definitely with them.
--- Note: I have removed the link to my blog post on Riding On YouTube For Traffic ---
The main key points from that Mar 07 blog post are as follow:
- Find a hungry market
- Deliver quality videos ... recurrently (not one-shot)
- Riding on the YouTube viral channel for traffic to generate traffic back to the site
The guys in that video series did so successfully that they quit their jobs and negotiate a contract with a major media company. They have also been in meetings with NBC and Cartoon Network executives to pitch ideas. In short, they were able to open up more doors to the Big Boys after this success of their YouTube videos series.
Btw, they just released Season 2 of that same series just last month.