________ got me to open the messages with _______ in them.

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I've gotten at least 2 emails today where the headline had a missing word with a series of lines like this "_________" in it's place.

On both I just had to open the post to figure out what the "fill in the blank" was.

Got me thinking, so I decided to do a little experiment (with this post) to see if it's just me who feels the need to click on headlines with _________ in them.

#email marketing #headlines #messages #open #open rates

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