Adword keyword cost increases?
I have recently returned after a while away. I only tinkered before but I had quite a firm understanding.
I remember that I could get quite a few impression and the a reasonable amount of click for quite low keywords. Is it safe to say that the cost of keywords has risen? I know if you are not getting high QS on keywords this can happen. I have some 7/10 keywords that are asking a lot more than before. I know things can change but my methods have not, in the way that I target lower traffic keywords and harness them and move on to keywords with more competion.
Have any of you seen this and know this increase to be overall true for whatever reason?
I remember that I could get quite a few impression and the a reasonable amount of click for quite low keywords. Is it safe to say that the cost of keywords has risen? I know if you are not getting high QS on keywords this can happen. I have some 7/10 keywords that are asking a lot more than before. I know things can change but my methods have not, in the way that I target lower traffic keywords and harness them and move on to keywords with more competion.
Have any of you seen this and know this increase to be overall true for whatever reason?