HITS stands for "how idiots track success" is that true?

Website A: 500 UVs a day- 0 sales

Website B: 100 UVs a day- 10 sales

Which website is succesful?

Simple really

sales and earnings tell you how successfull your website is after all you cant spend visits.
regards
vivi62

Gross sales + Net profits.

That definition of HITS is accurate (how idiots track success).

A lot of people track success by Unique Visitors as opposed to dollars earned, and that is foolish.

But those who track Hits are really missing the big picture, because Hits is a reference to every file pulled from the server. If a page is loaded that has 10 images on it, then that is 11 Hits in the site analytics software.

Hits climb faster than page loads and unique visitors, and anyone quoting Hits as a proof of success is grasping at straws to justify what they have done.

I suppose hits are a valid metric for judging success or failure, if you're trying to get your work in front of as many eyes as possible.

Myself, I'm here for the money. Therefore, I judge my results in dollars. If I put in $100 and 40 hours of work, and I get back $2000, I consider that a success. If I am using a scalable input (read: "paid traffic"), then I'm calling that an incredible success, and I'm pouring that $2000 back into traffic as soon as it hits my hands. If it's not a scalable source (read: "organic SEO"), then I'm optimizing that process until it takes as little of my time as possible to continue. I'm just as happy with $100 / month for two years as I am with an instant $2,000.

I go into this much detail to make a point - it isn't always about money in your pocket - it's about scalability, duration, and the time input required to maintain the income source. Making a boatload of cash is great, and it'll let me go out and buy a new car without financing it. Making a sustained few thosand dollars a month means I can quit my day job and spend my time with my family and working on building that income stream. The key in this business is building recurring income streams, in my opinion.

Well you obviously need to measure what is working and what is not working and test out your content on your website.

It seems this relates to people who purely focus on this and not on the other very important part of yoru IM business

Things like delivering value to your customers and deliverying content etc etc

DEPENDS on the business model! Sometimes visitors only CAN be money and somtimes sales only CAN be money! But usually SALES is king!!

Track your internet marketing success by how many sales you get. Hits doesn't mean anything. Especially non targeted hits.

The concept that HITS STANDS FOR "HOW IDIOTS TRACK SUCCESS" seems superficially correct. However, I am reminded of the comment by many grandparents, including myself, when contemplating the fantastic wonders of their grandchildren. "Having grandchildren is so wonderful and so much easier than having children. Cannot think why we did not start by having grandchildren."

Of course the number of hits do not necessarily translate into paying clients. But without 'hits', you will have no paying customers. In the grand scheme of things, the more hits you have the more opportunity you have for paying customers and also to increase incoming quality links, that push your pages up the Google rankings that lead to more hits and more chance of paying customers. Like grandchildren, the benefits are there for those who nurtured their children.

The first step in Internet Marketing is to increase the 'hits'. Nurturing 'hits' to convert to business is the second step.