Where can I find Silver Surfers?
I'm just hoping for some ideas for targeting the older generation, particularly the retired. I've found that my product seems to strike a chord with them (excuse the pun but I have a musical instruction course) because they have more spare time on their hands to learn, and we regularly received emails from retired people who enjoy the course.
I know it's a very general question, it may even be a dumb question, but I've been wracking my brains to try and figure out a good way to put my product in front of as many 'silver surfers' as possible. Forums? Facebook? Adwords? I wouldn't even rule out offline publications?
Any ideas on how to target this specific demographic would be appreciated.
Thanks in advance
Shayman