The Art Of Pre-Selling... How?

15 replies
I often read emails from marketers promoting a product that almost make me desperate to buy the product... before I even read the salespage.

I always try to do this myself, but it seems not to have worked out for me so far.

I've recently built a small list of 600 to test a few things. I have a fantastic auto-responder sequence in place that delivers fantastic content, plus the occassional affiliate product promotion.

I'm getting good click-thru's to the products I'm promoting - about 40-50% (approx. 300 clicks)... but the sales just aren't coming.

I believe this could be for two reasons:

1. The products I'm promoting don't convert or aren't relevant to my target market (I'm almost certain they are relevant, and I know of other's promoting the same products but getting very nice conversions)

2. I'm not very good at pre-selling

So, my question...

What tips would you give to me to make me sell my prospects on a product BEFORE they hit the salespage?

Any help would be appreciated.

Thanks,
James
#art #preselling
  • Profile picture of the author Raydal
    Preselling has a lot to do with the quality of the content you give
    upfront but also YOUR credibility with your list. Some people
    buy on other people's recommendations because they value
    their judgments.

    It's hard to say why they are not buying without having more
    information, but quality of information and credibility are two
    of the bigger factors.

    Just yesterday I bought a product because Allen recommended
    it and I know he doesn't push trash--well usually. So I didn't
    even read the sales letter. (Don't tell anyone I said that last part.)

    -Ray Edwards
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    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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    • Profile picture of the author Ldimilo
      Originally Posted by Raydal View Post

      Preselling has a lot to do with the quality of the content you give
      upfront but also YOUR credibility with your list. Some people
      buy on other people's recommendations because they value
      their judgments.

      It's hard to say why they are not buying without having more
      information, but quality of information and credibility are two
      of the bigger factors.

      Just yesterday I bought a product because Allen recommended
      it and I know he doesn't push trash--well usually. So I didn't
      even read the sales letter. (Don't tell anyone I said that last part.)

      -Ray Edwards
      I have to agree with Ray here. The secret to a pre-sell all has to do with how your relationship is with your list. Think of it like this....

      If I come to you off the street and tell you that you need to go see this movie, you may or may not act.....

      If I was an acquaintance of yours and told you the same thing, you may act quicker because you kind of know who I am (which is where most email marketers are at), but you will probably need a little bit more prodding...

      If I was a close friend of yours and told you the same thing, you would likely act or in the very least entertain the idea even if you weren't sure what it was about....

      Finally if I was a close friend of yours, told you the same thing, and had given good advice to you before, then you would be most likely to act....even if you didn't know a thing about it....

      The key is in the relationships. Give enough to your target market and they will eventually TRUST you enough to think that you know what you are talking about....
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  • Profile picture of the author Clark
    Originally Posted by JamesPenn View Post

    So, my question...

    What tips would you give to me to make me sell my prospects on a product BEFORE they hit the salespage?

    Any help would be appreciated.

    Thanks,
    James
    Here is the Pre-Sell Bible - read it more than once:

    http://aff-masters.sitesell.com/AffMasters.pdf

    Also, research psychographics... It'll complete the picture for you.

    Much success!

    .
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  • Profile picture of the author Dietriffic
    I think the important thing about pre-selling is making your visitors like you, and making them feel like you are their friend, not a salesperson.


    So, when you talk to your list, do you sound as though you're talking to them face-to-face? I found this quite difficult at first because it's a very different style to writing blog articles, but it really works, many of my list readers reply to me as if I'm writing directly to them.




    This creates trust and they are more willing to buy from you, or trust something that you recommend.


    It's also helpful to know what your readers really want. So, if you can ask them a casual question about what they find challenging that is helpful. Then you can design/recommend a product to suit their needs.



    For example, I asked my list what their challenges were in terms of health, and I got all sorts of answers back. As as result I know have a good idea of what products I can create and sell to them in the future - and it's not what I think would be useful, it's what they've told me they need.



    Once you know what they want, recommend your products or services to them. Be sure to tie in the product in with their needs - so that it solves their problem, they won't buy something they think they don't need.



    Hope this helps!
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    — Melanie (RD)

    Weight loss/fitness marketers earn 75% per sale with... The Fat Reversal Formula
    Join me: Twitter and Facebook

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  • Profile picture of the author Jesus Perez
    I've read this and can vouch for it 100%...

    “How to write that KILLER Presell…”
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  • Profile picture of the author Raydal
    Another way you can learn about preselling is by learning how to write
    "White Papers". These are written to presell using an educational/sofsell
    approach as well.

    -Ray Edwards
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    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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  • Profile picture of the author twannahiga
    Nice post Clark, very helpful! I think that a pre-sell has to do with largely how your relationship is with your emailing list. Developing trust with your members is the key in your business relationships. If you provide enough FREE reports or products to your subscribers and treat them with respect and decency they will eventually trust you and value your opinion and seek your advice and products in the future much more. Nice thread!
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  • Profile picture of the author JamesPenn
    Thanks everyone for your repsonses.

    There's certainly a lot of value in this thread. I'm really trying to learn copywriting in general to try and tweak my business. I'm reading a few things from Paul Hancox - 10% Converison and Small Changes, Big Profits.

    Ray - I came accross your copywriting critique site the other day and watched your sample video. I may be requesting a critique in the upcoming weeks.

    Thanks everyone for your help, but if you have anything else to add then please do.

    James Penn
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    • Profile picture of the author radhika
      As you are promoting an affiliate product, I will tell you a tip or two ...

      1. In your ecourse, review your affiliate product Tell them how it solved your problem. (Develop a web page focused on the keywords related to the problem your affiliate product solves. This develops much targeted list)

      2. Offer bonuses if your subscribers if they buy thru your affiliate link. This worked well for me with one of my affliate products. I offered 500.00 worth ebooks (bought from ebay at cheap price) to an affiliate product. (product is unrelated to IM)

      good luck.

      .
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      Follow up Autoresponder PRO :: 33% Discount!!
      FREE Upgrades! IMPROVED Email Deliverability!!
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    • Profile picture of the author Sticky Articles
      Sean D'souza teaches alot on consumption and value.

      I think it's important to give value (great credible information) while
      hinting that there is more value to be had in a paid product is always
      a great strategy.

      Also lead capture and follow up, then redirecting
      to an offer has worked for me.
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  • Profile picture of the author Clark
    James, here is another gem that I have collected in my marketing treasure chest...

    http://www.warriorforum.com/main-int...w-website.html

    Enjoy!
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  • Profile picture of the author bert81
    Review sites are the best to presell.
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