This post is meant to be inspirational and educational. It is a true story and there are several points I'd like to make within it.
First of all, do NOT under-value yourself as a marketer. I see people talking about how they make deals with business owners to land them a front page ORGANIC Google listing before getting paid anything...and then upon achieving the goal, they get a $500 check.
While this might be awesome for someone who is just getting into the offline thing...landing someone a top Google listing "organically" is worth a lot more than $500.
Some SEO companies charge $500-1000 just for a simple analyzation of a website! Other companies charge $1,000 just for keyword research.
I recently landed a super sweet deal with a local hotel here in South Florida (where I live).
Basically, I approached the hotel manager (I admit, my father knows the guy so I had a chance to talk to him freely) and asked him about the hotel's current internet marketing campaign. He told me that they were trying to get more traffic to their main website, because Expedia.com and other travel sites charge them 25% when they refer a client to them.
When they get traffic to their main website, they only have to pay out a 5% commission to the hosting company, which processes their payments. This gives them a whopping 20% more profit when they rent out a room from their main site!
I told him that I can help with their internet marketing campaign, which would include article marketing, SEO and a few other things.
It turned out that the timing was PERFECT. They were planning on actively searchinging for the exact same service that I was offering them.
We set up an appointment to discuss internet marketing, SEO and what I could do for them. The meeting lasted about an hour and a half and I gave them a lot of valuable information regarding IM, SEO, article marketing, etc. and showed them some results that I have had with my articles and SEO.
After emailing each other back and forth this is the proposal of services that I offered them:
1. Initial Analyzation of Website
2. Keyword Research
3. Rewrite Main Page Content (Copy) to be Keyword Optimized
4. Optimize Website's META Tags and Descriptions
5. Custom Articles written and submitted to major article directory using:
6. Create a Blog (Or Multiple Blogs)
7. Create a Squidoo 'Lens' (Similar to Blog)
8. Craigslist Advertising
9. Custom Press Release Writing and Submission
10. Manual submission of site to various major search engines
To make a long story short, the final deal ended up with them writing me a $2,000 check upfront to begin working on steps #1-9.
Then, upon completion of steps #1-9 an additional $3,000. (Up to 2 months to complete)
Plus $1,000 per month (for 10 months) to perform continuous link building, keyword research, 5-10 articles per month, press releases, craigslist advertising and updating the blogs.
So, $5,000 for steps #1-9, plus $1,000 a month for 10 months = $15,000!
AND, a pretty nice commission structure...which was their idea.
Signed, sealed, delivered.
Not bad eh?
Notice how I did not need to GUARANTEE them any sort of specific Google or search engine placement? It's not possible to guarantee such a thing.
They are paying me for the LABOR that's involved in optimizing their site for the search engines as well as assisting in driving targeted traffic to their site.
This is the exact email agreement I got from the hotel manager himself:
| Shane, |
After further thought the following deal will be acceptable to the (name of hotel removed):
One year Term beginning November 10, 2008 ending October 10, 2009.
30 day cancellation for any reason by each party.
All internet work, coding, promotions will remain the property of (Name of company removed)
All promotions will be protected under the United States copyright laws and will remain
the property of (name of company removed).
The financial arrangements will be as follows:
Initial Internet work identified as numbers 1 - 9 below (expected time frame shall be two months) $ 5,000.00 payable as follows:
i. $ 2,000.00 retainer paid upon the acceptance of the program by you.
ii. $ 3,000.00 payable upon submission of the enhanced web pages to the variety of the search engines.
Items 10 and 11 below (expectation of 20 Hours per month)
i. $ 1000.00 per month for the remaining 10 months of the year.
1. Attend weekly staff meeting 2 hours per week and meet with Revenue Manager and Rooms Division Manager
2. Continued oversight of the web site with new enhancements added as they occur.
3. Review and analysis of monthly revenues.
i. After the initial internet web site is completed a commission equal to 5 % will be paid on all reservation room revenue increases above the latest 12 month.(Base Year)
ii. After the first year if revenue increases continue at levels above the Base Year, you will be paid 1 % for the maintenance of the levels above the base year and 5 % will be paid on all increases above the 2nd year.
Please indicate your acceptance of the terms of the agreement.
The point of this post is to remind you that this business is a very lucrative one and the knowledge that you have access to on this very forum is enough to equip you with the necessary tools that you need to earn this kind of money.
And most importantly, you must be comfortable CHARGING this type of money. If you feel embarrassed or ashamed to charge $1,000 for a website or $5,000 for an SEO job -- you may want to reconsider being in this business.
A brain surgeon might deep down think that $1,000 is an fair price to perform a 2 hour brain surgery...but that doesn't stop them from charging $100,000.
Don't undervalue yourself or the knowledge that you possess as a Warrior.
I wish you all the best of success!