Help! Need Ideas for "Biggest Loser" Facebook App

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I have a Facebook App called Slim Contest Login | Facebook

Basically it is just like the weight-loss competition TV show on NBC "The Biggest Loser". Once you install the app in your facebook you can invite other friends to your competition and at the end of 8 weeks whomever loses the highest percentage of weight wins.

It has several "viral" elements to it:
1. you invite friends to your contest, and in turn those people can invite other friends to their contests
2. you can add the app to your profile and tabs which shows the contest standings and theoretically sparks interest in the program.

I've been running it for several months now, and people that are on it seem to really like it.

However, it only has ~250 installs.

Does anyone have any ideas on how I can market this better?

I'd like to increase the installs first and then introduce either weight-loss CPA ads or maybe even CB products or whatever.

Anyone have any experience or insight with facebook apps?

Thanks!
Kent
#main internet marketing discussion forum #app #biggest loser #facebook #ideas
  • I honestly have no idea on how to promote apps, but since it has a 'viral' nature to it, hopefully someone with a huge friends list promotes it =)

    Other methods I would use if I had an app - maybe create a Facebook group dedicated to fans of The Biggest Loser, and promote your app via the group.
  • Have you tried tweeting about it? Have you tried a lens?
  • The best way to market app is just give links to people on facebook via messages and place link at your home page. facebookster.com/blog also try to place your app link daily in facebook status so whenever you update it, it will goes to everyone of your friends and if your friends like that then they will sure join and send request to other 20 people in their friendlist.
    • [1] reply
    • - Message the owners of various weight loss groups within Facebook and ask them to send a message out to the other members of the group.

      - Participate within the same groups and build relationships with members and then ask them to join.

      - Make (or outsource) an enticing banner and then network through various weight loss forums with the banner in your signature.

      - Make videos advertising it and submit it on all the big video sites. (Use Tubemogul)

      - Offer incentives for participating in it (Prizes for winners, etc)
      • [1] reply
  • Just re-read your post and noticed it says nothing about the app sending notifications or Feeds out when people use it. This is your first mistake.

    Without adding support for these viral integration points you are wasting your time promoting your app.

    First add these features, then promote it, and the app will start working for itself.

    Without adding these things, your 'app' may as well be a 'website'.. nobody pays attention to Invites on FB these days.... it's not 2007 anymore
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    Help! Need Ideas for "Biggest Loser" Facebook App

    I have a Facebook App called Slim Contest Login | Facebook Basically it is just like the weight-loss competition TV show on NBC "The Biggest Loser". Once you install the app in your facebook you can invite other friends to your competition and at the end of 8 weeks whomever loses the highest percentage of weight wins.