whether IT knowledge is essential to an internet marketter?

14 replies
I saw many people with no IT knowledge more easily and quickly become a professional internet marketing. This is interesting, even some of them I knew exactly he had just made ​​his first e-mail when starting their online business.

my opinion, for such people are more focused, they don't care about the risk, it's because they just do not know it.

The less you know about the things, the more you dare to try, maybe...

Actually, it's like a backfire for those who know many things,
The more aware of something, the more they create plan B, plan c, etc..
and finally the longer they delay the execution.

what do you think ?
#essential #internet #knowledge #marketter
  • Profile picture of the author alphadude
    As long as you know how to surf the net, you have all the skills to get started.
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  • Profile picture of the author ryanmilligan
    Banned
    I wouldn't say any 'real' IT knowledge is essential.

    All you need are the basics; how to start up your PC/laptop, open a browser etc.

    Although in the beginning, I think it is great to learn the HTML basics when you are setting up your own sites due to funding.
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    • Profile picture of the author rkcc4
      Everyone comes at this from a different background and each will be able to find an "edge" because of their background.

      In my opinion the most successful people are people who have been in a sales or marketing role, you can outsource IT but you can't outsource the vision required to understand the customer and if you can't figure that out you are dead in any business.
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  • Profile picture of the author Exel
    While IT knowledge is by no means essential for IM, basic understanding is highly
    recommended.

    You don't want to look for or pay other people to do it for you when you can learn
    something in short amount of time.
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    • Profile picture of the author arirusmiland
      Originally Posted by ryanmilligan View Post

      I wouldn't say any 'real' IT knowledge is essential.

      All you need are the basics; how to start up your PC/laptop, open a browser etc.

      Although in the beginning, I think it is great to learn the HTML basics when you are setting up your own sites due to funding.
      Originally Posted by Exel View Post

      While IT knowledge is by no means essential for IM, basic understanding is highly
      recommended.
      You don't want to look for or pay other people to do it for you when you can learn
      something in short amount of time.
      Yes you're both right, basic knowledge is essential, especially if you want to do it all by yourself to build even a simple web

      Originally Posted by rkcc4 View Post

      Everyone comes at this from a different background and each will be able to find an "edge" because of their background.

      In my opinion the most successful people are people who have been in a sales or marketing role, you can outsource IT but you can't outsource the vision required to understand the customer and if you can't figure that out you are dead in any business.
      YES, That was what i'm talking about, the key is the idea, the vision...
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      warm regards,

      ari rusmiland

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  • Profile picture of the author Oliver Williams
    IT is understanding software and hardware, what does that have to do with marketing? NOTHING. From a marketing perspective the Internet is an advertising medium and a very effective one at that. It does help (in my experience) to develop some Tech skills and anyone who puts in the time can learn.

    At the end of the day building an online business and marketing it via Internet is still a completely different thing from IT.
    Signature
    Don't believe everything you think
    \\\===========================///
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  • Profile picture of the author James.N
    I don't think having an IT knowledge is required. I think it helps since theres more things you can do yourself. However, I know people that are doing well in Internet Marketing and they just outsource stuff like web design, web site customization etc.
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  • Profile picture of the author mindreaderwriter
    Banned
    I am a technical person and these technical skills have helped me a lot. However, I think it's not a question of how much do you know about IT when you land to internet marketing. We are all entrepreneurs in the IM stage. Being an entrepreneur, we cannot afford to have an area of specialization. Entrepreneurs know SO LITTLE about SO MANY things.

    So, success in IM is not a matter of having or not having a solid knowledge in IT. It's a matter having a solid eagerness to be knowledgeable on many things.
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  • Profile picture of the author Kingfish85
    Please define "IT"?

    The norm of "IT" related work, is systems, networking & storage. By networking I mean physical networking - switches, routers etc. Being an internet marketer no where near requires you to know this sort of stuff. Being able to maintain a NetApp, or replace a switch has nothing to do with internet marketing.

    The term "IT" seems to get thrown around a lot, especially when it comes to things on the internet.
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    • Profile picture of the author arirusmiland
      Originally Posted by Kingfish85 View Post

      Please define "IT"?

      The norm of "IT" related work, is systems, networking & storage. By networking I mean physical networking - switches, routers etc. Being an internet marketer no where near requires you to know this sort of stuff. Being able to maintain a NetApp, or replace a switch has nothing to do with internet marketing.

      The term "IT" seems to get thrown around a lot, especially when it comes to things on the internet.
      My mistake not defined IT in depth definition, in this discussion, IT here means all technical skill A-Z on how to build a web from the scratch, starting from domain, hosting, database, web development / programming, etc
      Signature

      warm regards,

      ari rusmiland

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  • Profile picture of the author jingrong
    I know some of the Internet Guru do not know HTML, in depth computer knowledge. Still very successful in IM. My Mentor is one of them. When he told me is "If you know how to Copy & Paste, turn on and off computer, how to serve internet", is good enough. You can get a lot of technical support from hosting company, domain website, Autoresponder, etc. The key is......... How you market your product, built trust with your customer. If you have passion in IM. You will learn.
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  • Profile picture of the author Joseph Robinson
    Banned
    IT knowledge would certainly be helpful, but it definitely isn't essential. I'm still limited in my knowledge of the subject and my business is doing just fine.

    Those who have the intelligence and drive to succeed in business can easily make up for lack of knowledge/skills in areas like this, so limited IT knowledge should not be a barrier.
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  • Profile picture of the author Onora Oz
    I have limited knowledge, too. That's one of the reasons why I always work with people and companies that have great customer service on the tech side of my business. I know the basics. I'm experiencing a problem? Then I ask for expert help
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  • Profile picture of the author Exel
    In addition to my post above, many people make mistake by trying to learn everything
    about everything. They lack focus and become so called 'jack of all trades master of
    none'. No one can, and should, learn everything.

    What you need to do is identify few absolutely critical skills and become master at
    them. Ask yourself - 'What skill would improve my business the most if I could do it?'.
    Then work on it until you are proficient at it. Repeat with as many skills you want and
    constantly improve yourself and your business.
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