Black As A Background Colour For Presentation

12 replies
Hi,

For most presentations I did for clients, the backgrounds are almost certainly white. It is clean and make elements stand out. The audience tend to be more focused.

Furthermore, black as a colour has negative connotations and perceptions across many cultures. I have been avoiding this colour to prevent unnecessary "layer of emotional friction" for my clients' audiences.

All presentations have borders, mostly from grey to any dark color. Again, the same reason is to increase focus by centering their views.

Yesterday, I experimented 3 features:
1. No page border
2. Totally black background
3. Only 1 Image to show concept throughout

IMHO, I think the experiment turned out ok. It still has the K.I.S.S, brings focus and delivers messages with zero friction.

If this turns out ok, I might go for it for a series of presentations.

What is your opinion?

Here's the video for your comments :


PS:
K.I.S.S. => Keep It Simple Stupid.
#background #black #colour #presentation
  • Profile picture of the author tpw
    The younger generation seems to have a greater appreciation for black background.

    Granted, some of those folks are in the BH world, but not all.

    Take a look at some of the video sites and music sites targeting teens specifically... You may be surprised at the number of them that carry black as a background color...
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    Publish Coloring Books for Profit (WSOTD 7-30-2015)
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    • Profile picture of the author azmanar
      Originally Posted by tpw View Post

      The younger generation seems to have a greater appreciation for black background.

      Granted, some of those folks are in the BH world, but not all.

      Take a look at some of the video sites and music sites targeting teens specifically... You may be surprised at the number of them that carry black as a background color...
      Thanks Bill. Good tips.

      I saw many sites with black as background. They made me move away quickly because of the eye-strain caused by the reverse bright font against stark black background.

      But some were well designed with matching colours for the elements. Very pleasing to the eyes. They are the minimalists. Elements blend well with each other. They are clustered, not cluttered. Visitors are comfortable to run through the pages. They can take their sweet time reading, to digest the messages.

      It is a different story for presentation on Videos and Slideshows in front of an audience of 50 to 500 people. The audience are mainly decision-makers and professionals, middle-age people to seniors. Journalists are usually present throughout the plenary and seminar sessions. What they want to know are gist and concepts only.

      With limited time given to each presenter, they are required to deliver messages with the least friction to influence the audience as much as possible. They need to give good impressions before the Q&A.

      Since there are 3 to 4 presenters, one after the other, there is a sense of competition between them. Who gets the most Q&A, who gets the thunderous claps and who presented their message best. At the end of the day, organizers will distribute survey forms to the audience asking a range of questions about the whole event and presenters.

      For presentations, my experience is developing with white background only. So far clients were extremely happy with the outcome.

      Some people would say, "don't fix it if it ain't broke". But life is boring without change and a little excitement.

      Just wanting to experiment, so as to gain more options.

      Hoping for some responses to this poll.
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  • Profile picture of the author Eduard Stinga
    I don't have any problems with black or white background and personally I don't think it affects me emotionally in any way.

    However, I think black backgrounds for presentations are somehow better, even if just because most of the other presentations out there use white as a background color
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    • Profile picture of the author azmanar
      Originally Posted by Eduard Stinga View Post

      I don't have any problems with black or white background and personally I don't think it affects me emotionally in any way.

      However, I think black backgrounds for presentations are somehow better, even if just because most of the other presentations out there use white as a background color
      Thanks.

      I see what you mean.

      It is about making the difference. Standout from the crowd.

      PS:
      I visited your site. You produced great videos. Love them.
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  • Profile picture of the author greenleaf5
    Black and white are among the few background colors that are excellent for a presentation. The black color has its own appeal and can have a dramatic impact on the presentation. What color you should use also depends on the audience or the client's preference.

    If you are using stock photos / illustrations, which usually are on white backgrounds, and want to remove them, then the graphics have to be precisely isolated so the borders of their shapes blend well with the background.
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    • Profile picture of the author azmanar
      Originally Posted by greenleaf5 View Post

      Black and white are among the few background colors that are excellent for a presentation. The black color has its own appeal and can have a dramatic impact on the presentation. What color you should use also depends on the audience or the client's preference.

      If you are using stock photos / illustrations, which usually are on white backgrounds, and want to remove them, then the graphics have to be precisely isolated so the borders of their shapes blend well with the background.
      Hi,

      Agreed. The colour choice and everything else should always match the audience.

      And thanks for the graphic tips.
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  • Profile picture of the author valmillercorl
    I def. prefer white. The black for me is depressing and difficult to read.

    Val
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    • Profile picture of the author azmanar
      Originally Posted by valmillercorl View Post

      I def. prefer white. The black for me is depressing and difficult to read.

      Val
      Hi Val,

      Thanks for putting forth your opinion. You're one of the proof that presentation background colour do influence the audience.

      I think white background is quite neutral to a lot of people. So this line would work most of the time in presentation - " When In Doubt, Use White. ".

      Some people do amazing jobs on black background though. Take a look at this one done by Warrior Eduard Stinga. Simply love it.

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  • Profile picture of the author azmanar
    Hi,

    I'm at awe at the use of black background for this fantastic 3D animation.

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    • Profile picture of the author cashp0wer
      For a site that has a lot of graphics or a video, I think a black background looks great. If the site has mainly writing, however, the black background would cause me severe eye strain.
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      My Internet Marketing Blog - Warts And All!
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  • Profile picture of the author loi77
    I prefer dark background, but not necessary black.

    I like dark blue, green, brown etc so it is not that dull.
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    • Profile picture of the author Ralph Moore
      I never build a site with a primarily black background, unless it is specifically requested by a client.

      I will, however, make specific use of black to contrast other colors.
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