Now I don't want to get into a debate on the right or wrong of that commentary but it does bring to mind something I have thought about for some time.
First, let me give you the bad news...
There is no need for me to tell you that the "make money online" niche is HUGE business. I am sure each one of you knows that. Brand new people come online and see that people are making tons of money in this niche and they immediately jump right in! "Come on it... the waters fine!" The big problem is that there are sharks in the water!
This is purely speculation but I am going to guess that out of ever 100 people who are in the MMO niche only 5 are making a sustainable, livable income. The rest of the people are just floundering, struggling to make a living until they finally give up and do something else.
The MMO niche is a place where everybody is feeding off each other but there are only a very few that are getting fat. The rest are just internet marketing food. I have been in the IM world for a VERY long time and I have been in the WF for around 7 years or so. I have come to know a lot of people during that time and the majority of those people ARE NOT making a sustainable living online. In fact, there are some very recognizable names right here in the WF who are struggling and constantly in need of money.
I paint a pretty bleak picture, don't I? Well, I didn't paint this particular picture. It has been around for a very long time; however, YOU don't have to be a subject in that picture!
Now, let me give you the good news...
You may not realize this but there are thousands of niches out there where a person CAN make money. People spend billions of dollars online and you can play a significant role in that spending.
How do you do that? Well, let me tell you the DNA of a successful online marketing campaign...
1. You need a site that has original, informative information that pertains to what they buyer is looking for. The time for just throwing up banners and advertising and making money is long past. Today's internet shopper is much more savvy than that and they want to be informed about what they are shopping for.
2. You need a site that looks professional and is accurate. Bad grammar, spelling mistakes, etc can cause a person to leave your site quicker than anything. People want to deal with other people who are careful about their image and project a professional attitude.
3. Create your site for the people and NOT for the search engines. Yes, while SEO is important, you need to maintain a fine balance. A lot of gimicky, tricky websites are relegated to the basement of search engine visibility all the time when Google updates its algorithms. The reason that happens is because Google is trying to provide the best, relevant content for their searchers. Google isn't looking for the best design in websites. They aren't looking for wittiest writer nor the best copywriters. They are simply trying to be the best search engine for people who are looking for something on the internet. Google algorithms come and go but original, quality content will always be a high priority.
4. You need to FART! Focus - Stay with one thing at a time and don't jump from one thing to another. Attitude - don't go into a project with a defeatist attitude. Expect to succeed. Repetition - When you find something that works, stay with it. Modify it where necessary, tweak it constantly and keep it fresh but stay with what works. Tenacity - DON'T GIVE UP! You WILL NOT make any money in the short term. It can take six months or more to become successful and I suspect it will be the "more" in most cases.
5. Be an innovator! Don't always follow in someone elses shoes. Find a new approach. Try something different. Be an original. Remember what I said about not having bad grammar and spelling mistakes? Well, I write a lot under the name of Thaddaeus T Hogg, the Hillbilly Marketer. Talk about spelling mistakes and bad grammar! The fact is that it was new and different. People love it and are drawn to it. I certainly wouldn't recommend doing that to someone else but it worked for me.
6. Network! Network! Network! Get to know people. Make new friends. Find people who are compatible with you and form mastermind groups. Work together on projects. I absolutely HATE to work by myself. I LOVE working with people and I am always on the lookout for future partners.
7. Get out of your comfort zone! Some of you are scared to try something different. You are afraid to approach people. You are afraid you will fail if you try something new. You don't want to rock the boat. Make yourself do something you aren't comfortable with it if will better your life.
8. Start right now! Don't put things off. Quit procrastinating. Take that first step and start doing the things you KNOW you need to do. Inactivity is just a bad habit and you can make yourself do anything you want to do. Start being proactive and not reactive. Take the bull by the horns and get to moving. You will NEVER get where you are going unless to you start RIGHT NOW!
9. Get into your prospects mind! When you create something try to think like the end user. What information would YOU like? What sort of content would YOU like? You can't think like everybody because we are all different but you can think of your niche as a group of people looking for something specific. What is that something specific and how would you want it presented?
10. Be supportive and positive! I look at some of the posts and responses here in the WF and I KNOW these people will NEVER be successful if they continue they way they are going. They are so negative. The love to argue. They want to attack people. What is up with that? Think about this... do you think those people are only that way JUST in the WF? Of course not and who wants to deal with someone like that? NOBODY! Yes, everybody IS entitled to their opinion but that doesn't mean anyone wants to hear it! THINK before you speak or react.
11. Oh yeah, I forgot one important thing. Stay out of the "Make Money Online" niche and go where you have a legitimate shot at becoming successful online!
There are many, many more things you can do to improve your chances for online success but I don't have the time nor the inclination to write a book here. There is a lot of good information here in the WF and there are a lot of great people who are willing to help. Ignore the people who are constantly being negative. You know who they are. You can call them trolls. You can call them PITA. You can call them haters. You can call them anything you want to but I call them unsuccessful!
Take care my friends!