can too much info on a landing page drive users away

by Informit Banned
14 replies
what are the best things to say on a landing page?
can there be too much info?
what should i say and shouldn't say?

getting people to sign up
#drive #info #landing #page #users
  • Profile picture of the author Velant
    Your questions are too broad and depends on specific - niche, page topic, content quality, design etc, etc. Generally it's the quality and value of content presented are what matter and determine the bounce rate. Make it narrowly focused, relevant to the page topic, helpful and exciting - then, as long as you can keep them engaged and intrigued, they will stay and digest every word you say.
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  • Profile picture of the author webapex
    Some end up with just small differences between a 1/2 or a 4 page sales page, depends on the topic and the pitch. You just have to split test to see what works for you.

    One of those generalities: minimize the number of decisions you require them to make, often long sales pitches are intended to raise credibility, though they don't expect the typical buyer to actually read it all.
    Signature

    “An expert is a person who has made all the mistakes that can be made in a very narrow field” Niels Bohr

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  • Profile picture of the author TheArticlePros
    This is strictly my opinion, but the longer the sales page, the less chance that I will read anything past the first paragraph. I never watch the videos, I only look at the fancy graphics if there is a price in them, and I never read the embedded "customer reviews" on any product. I'd be happy if a landing page was like a game or software box at Best Buy: just tell me what the damn thing does and let me figure out if I like it or could use it.

    Again, just my opinion.

    -- j
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    Posting About Life & Video Games:
    http://www.jarycu.com

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    • Profile picture of the author Phil Ainsworth
      I'm assuming by "landing page" you are referring to a squeeze page / opt-in page, rather than a sales page?

      As has been commented above, it's hard to give you definite answers as its a really broad topic, but as a rule of thumb squeeze pages tend to convert better when they are clear, simple and "clean".

      A strong headline to catch the attention of the visitor and compel them to read on.

      The free gift you are offering to the visitor should be desirable to them, and you must answer the question in their minds of "What's In It For Me?" by making the benfits of the gift obvious and apparent.

      Overall I am a believer in using as few words as possible on a squeeze page.

      However, the best way to find out for yourself is to create 2 versions and split test. Then, when you find the winner, tweak something and split test again... then wash, rinse and repeat :-)

      Good luck and let us know how you get on

      Phil Ainsworth
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      • Hi Informit, by my side I prefer short and direct sales pages. For example I absolutely hate all the 50 minutes video sales pages in which the marketer tells everything about his past, from the day he was born.

        I definitely like short sales page, with a 5 minute video in the middle, and clear information about the course, not too much fluffy words to pump it up the sales letter.

        This is absolutely my point of view. By my side I prefer to give the right information to the buyers.

        Thanks and see you soon,
        Alessandro
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      • Profile picture of the author robyna
        I tend to be someone who believes you should use as few words as possible. Just get your message out there and be done with it. Too much text is intimidating. A lot of people are big believers in long sales letters, though.

        Whatever the case, make each word you use count. You shouldn't use words needlessly. Make sure each word you reader reads relates back to your message of trying to sell, get the email address, or whatever. You only have so much time before you lose their attention. You need to really draw them in so you can keep them until the end.
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  • Profile picture of the author mrinternational
    The only real way of knowing is if you split test, everything else, everybody else's results don't matter to you or your product because only the data that you have will give you the specific answers to your specific niche, product, website, landing page.

    Bottom line your answer lies in your own DATA once you do the testing.
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    • Profile picture of the author andreasup
      Originally Posted by mrinternational View Post

      The only real way of knowing is if you split test, everything else, everybody else's results don't matter to you or your product because only the data that you have will give you the specific answers to your specific niche, product, website, landing page.

      Bottom line your answer lies in your own DATA once you do the testing.
      Excellent advice. Testing will always provide the very best answers tied to what you're trying to accomplish with your landing page.

      Good luck to you.
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  • Profile picture of the author Anton Nadilo
    Landing Pages should be short and simple. Eye Catching and Attention Grabbing Headline, 3-5 bullets points (benefit laden) and and opt in box with a call to action.

    I have seen simple, plain and ugly squeeze page convert more than beautiful graphical sales pages. Simple is better in my opinion.

    The other option which is becoming popular and is known to convert well are video squeeze pages.

    The best is advice is to split test 2 squeeze pages and fine tune things until you get a page with killer conversion.

    Hope this helps

    Stay Strong & Prosper

    Cheers

    Anton
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  • Profile picture of the author JohnMcCabe
    Originally Posted by Informit View Post

    what are the best things to say on a landing page?
    1. The benefit someone will get from doing as you ask them to do.
    2. What the process involves, or more generally, what exactly they can expect.

    Originally Posted by Informit View Post

    can there be too much info?
    Yes. See above.
    Originally Posted by Informit View Post

    what should i say and shouldn't say?
    Say as much as necessary to accomplish 1 and 2 above. Don't say anything else.

    You might want to add a few specifics and try the same inquiry in the Copywriting section...
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  • Profile picture of the author Exel
    Since you are talking about getting people to sign-up it seems you are asking about squeeze pages.

    To answer your question, basically yes, too much stuff on the squeeze page can easily
    distract people from signing-up, what should be the sole purpose of a squeeze page.

    There are many other factors at play considering conversion, but I find that one of the
    most basic things is the least amount of distractions on the squeeze page. Making it the
    only thing a visitor can do on is opting-in and everything on the page working in that direction.
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  • Profile picture of the author WillR
    Yes, hell yes. A landing page, a sales page, whatever, should only ever have enough information to get the visitor to take action. Anymore is too much.
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  • Profile picture of the author Informit
    Banned
    THANK YOU SO MUCH. If you could have only seen the content i wrote. You have saved my life. I wish consumers enjoyed reading rationality and logic more than they would like to read hype. Anyways....i guess "hype" (my interpretation of hype, not yours) is the way i should go. God you would all probably laugh if you saw the stuff i wrote to convert a sale....capitalism.....HA
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  • Profile picture of the author Birdi
    Originally Posted by Informit View Post

    what are the best things to say on a landing page?
    can there be too much info?
    what should i say and shouldn't say?

    getting people to sign up

    hey informit,

    the object of a landing page is simply to capture the indivuals email address, below is the following list of what should be on a landing page in order to do that:

    1. Headline - Make it stand out and grab attention it's the first thing a customer see's

    2. a subheading can be good to get the customer little more excited.

    3. bullet points selling the benefits of the product

    4. some written words telling them what to do i.e. "enter your email address"

    5. a free give away gift, (ebook,video,audio, etc)

    6. a call to action telling them to subscribe.

    the copy has to be good and the message has to be very simple and straight to the point, main thing is you identify the customers problem and your giving them a solution to their problem with your free product.

    hope this helps and gives some form of direction .

    birdi
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