What are your favorite on-page optimizing tools?
I've bumped into a few that are web-based, and found some that you download and install. Some are free and some cost money. I'm trying to figure out which ones are best to help me get my optimization "just right"--not overly optimized, but not leaving too much on the table either. I don't mind investing in a tool if it's genuinely worth the money.
Anyone have any suggestions?
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