Product Owners - Have a Sale!

I recently had an opportunity to invest in a pretty cool (and lucrative) opportunity but I was a little short on cash for it. So, as I racked my mind trying to think of a way to get a little cash injection, the thought of having a sale popped into my head.

The most simple, obvious, common sense thing in the world........ I HAD NEVER DONE with any of my products.

So, I thought I'd try one. I suppose it was because I didn't really think of information products like I would with a product from a retail type store, so I wasn't sure if it would work or not.

But let me just say, holy crap! It totally worked! haha.

I ran a promotion for a sale for mothers day, nothing special really, just a discount, and a bundle upsell.. just popped it out to my list with a "buy your mom X" type message, and changed a few already circulated article and video bios that I had already published to say that there was a mothers day sale (with a date in the bio so people knew it was recent) and bam, a noticeable sales difference in my numbers!

The important thing to note here is, that I did already have a list (although only 433 people), and I did already have advertisements in the form of articles and videos out there.. But, I didn't have to create ANY new content really, I just went back and edited the stuff that was already responsible for driving the most traffic already.

Anyhow, just wanted to point out that sometimes having a sale can offer the cash injection you need if there's a product that may be going a little stale or just floundering a little. Or if you just want to boost the volume of a product that's doing decent already.

It's something I overlooked for a loooooong time, and I can't even give you a good reason why.. It doesn't have to be complicated, and there are tons of reasons to have a sale! Go try one!