Adwords not converting at all...what the hell am I screwing up?

by DaniMc 40 replies
So I always hear people saying that when you launch a new product, you should get some immediate traffic to test conversions before you approach affiliates.

So, I finish re-working my copy and graphics to fall in line with the recommendations of "Conversion Domination" which was recommended by Frank Kern and backed up by case studies. I don't believe I have a problem with my page.

So, I start up with Adwords, (as is always recommended) to try and get some numbers.

I have just passed the 100 visitor mark from them and it is miserable!

TWO SIGN-UPS!
NO SALES!

I expected not to see any sales right away.....but only two subscribers??

What the heck is going on here?

This leads me to think:

A) There is a problem with my page?
B) Adwords is not good for beginning traffic on an ebook?
C) I am screwing something up big-time.

I tend to believe the problem is with me so I choose C.

Any input or help would be greatly appreciated.

Daniel
#main internet marketing discussion forum #adwords #allwhat #converting #hell #screwing
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  • Profile picture of the author Dan C. Rinnert
    Maybe the search terms you're bidding on aren't a good match for your product?
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    • Profile picture of the author DaniMc
      Originally Posted by Dan C. Rinnert View Post

      Maybe the search terms you're bidding on aren't a good match for your product?
      Yeah I'm working on that now.

      Anyone got the definitive guide to adwords?
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    • Profile picture of the author FIM
      What I can guess is, your keyword are not focus i guess? Well, have you read any of Perry Marshall book? Definitive guide to google adwords, or the ultimate guide to google adwords? The later one you can get only USD13 (used one) USD 17(newone), physical book in amazon or your local bookstore. It helps you in your google adwords campaign.
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      • Profile picture of the author DaniMc
        Originally Posted by FIM View Post

        What I can guess is, your keyword are not focus i guess? Well, have you read any of Perry Marshall book? Definitive guide to google adwords, or the ultimate guide to google adwords? The later one you can get only USD13 (used one) USD 17(newone), physical book in amazon or your local bookstore. It helps you in your google adwords campaign.
        Thanks for the recommendation I will check it out.
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  • Profile picture of the author Rod Cortez
    My first immediate thought was to try it without that large, distracting header and make the headline bigger. It's worth testing. Usually my headlines without headers pull better than graphic headers believe it or not. But you should test it yourself.

    Secondly, how many keywords are you using? Are you tracking them for conversion? Your keywords that you're using play a big part of the whole thing.

    Lastly, sometimes 100 visitors isn't enough to gauge profitability. What's your breakeven point? Or have you passed it already?

    Rod
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    • Profile picture of the author DaniMc
      Originally Posted by Rod Cortez View Post

      My first immediate thought was to try it without that large, distracting header and make the headline bigger.

      Secondly, how many keywords are you using? Are you tracking them for conversion? Your keywords that you're using play a big part of the whole thing.

      Lastly, sometimes 100 visitors isn't enough to gauge profitability. What's your breakeven point? Or have you passed it already?

      Rod
      Break even point is around $25.

      Yep. Passed it.

      I knew there would be some leaning to do and I would waste some cash so that's ok.

      I just don't want to waste too much cash doing the wrong things.
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      • Profile picture of the author Rod Cortez
        Originally Posted by Daniel McCoy View Post

        Break even point is around $25.

        Yep. Passed it.

        I knew there would be some leaning to do and I would waste some cash so that's ok.

        I just don't want to waste too much cash doing the wrong things.
        Gotcha. Well don't give up. I sometimes go through a few hundred bucks or more before I find the right mix of keywords, sales copy, and price points. Have you studied your competitors and what keywords they are bidding on?

        Rod
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        • Profile picture of the author DaniMc
          Originally Posted by Rod Cortez View Post

          Gotcha. Well don't give up. I sometimes go through a few hundred bucks or more before I find the right mix of keywords, sales copy, and price points. Have you studied your competitors and what keywords they are bidding on?

          Rod
          Not about to give up Rod. I'd step in front of a tank to finish a project.

          I am trying to go after my competitors keywords now, though I am not sure the best way to go about it.

          Right now I am searching for their product name and copying the ad into it's own ad group.

          Next I will be doing the same with authors names.

          Am I on the right track or is there a better way?

          Daniel
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  • Profile picture of the author ryanstreet
    Your Above the fold is too busy. Simplify. You want to get one main point across in the very first second they are on the page. Right now, you have four or more.

    "I want to look like the people in the picture"
    "Someone discovered something that is guaranteed"
    "I should sign up for something"
    "I should read this page, he says I will like it"

    It almost hurts your head to go there.

    Get one main point across above the fold. Do the rest as they read on. You can grab them then.

    Also, if you are tracking your stats, (which you should be) check your bounce rate and average time on your site. If your bounce rate is high and average time is low, people are clicking back immediately. If so, clean up that above the fold part of your site.

    Hope this helps

    See ya.
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    Ryan Street
    PHP Developer Specializing in WordPress and Magento
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    • Profile picture of the author DaniMc
      Originally Posted by ryanstreet View Post

      Your Above the fold is too busy. Simplify. You want to get one main point across in the very first second they are on the page. Right now, you have four or more.

      "I want to look like the people in the picture"
      "Someone discovered something that is guaranteed"
      "I should sign up for something"
      "I should read this page, he says I will like it"

      It almost hurts your head to go there.

      Get one main point across above the fold. Do the rest as they read on. You can grab them then.

      Also, if you are tracking your stats, (which you should be) check your bounce rate and average time on your site. If your bounce rate is high and average time is low, people are clicking back immediately. If so, clean up that above the fold part of your site.

      Hope this helps

      See ya.
      That gives me some stuff to think about.

      I think I will set up a few different versions and direct traffic to them testing which variations work best.

      Thanks for inspiring that idea.
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      • Profile picture of the author Adeel_Chowdhry
        Got a better idea...

        Check out the copy that's on the sites of your competitors and model it.

        - Watch the competition first over 4 weeks +...if they aint making money they wont be up their using Adwords. If they still are up there after many weeks of spying they must have a good forumla (copy, keywords, price, ads, domain name etc) so then try and break their sites apart and swipe their copy and keywords and do the same.

        Adeel
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        • Profile picture of the author DaniMc
          Originally Posted by Adeel_Chowdhry View Post

          Got a better idea...

          Check out the copy that's on the sites of your competitors and model it.

          - Watch the competition first over 4 weeks +...if they aint making money they wont be up their using Adwords. If they still are up there after many weeks of spying they must have a good forumla (copy, keywords, price, ads, domain name etc) so then try and break their sites apart and swipe their copy and keywords and do the same.

          Adeel
          That's just the thing....I did that several months ago and got nowhere.

          I spent over a week modeling the copy alone. When that went nowhere I paid a copywriter and a designer.

          I know this niche is hard to break into.....but man this book has taken a lot of time and I feel it is really good.

          As an IM noob....I NEED to make this work.

          I know that is the only way I will learn.
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          • Profile picture of the author Dan C. Rinnert
            Just a thought, and I don't know how you would overcome this, but I would bet that most people looking for acne control are looking for creams and solutions, not an eBook.

            You have: "How And Why Drinking A Certain Kind Of Juice Can Stop And Prevent Acne...You Won't Believe This One, But It Works!" Maybe adding something like, "And it may be in your refrigerator right now!" might add a sense of urgency. Perhaps you could do something similar with the facial masks and the cheap supplement you mention? If it's likely to be true, of course.

            The thing is to let know that not only can they immediately download the eBook, but they may already have what they need in their kitchen or medicine cabinet and can start putting it to use NOW!

            I could be completely wrong, of course. We didn't have the Internet available when I had acne problems, so I have no idea what I might have looked for.
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            • Profile picture of the author DaniMc
              Originally Posted by Dan C. Rinnert View Post

              Just a thought, and I don't know how you would overcome this, but I would bet that most people looking for acne control are looking for creams and solutions, not an eBook.

              You have: "How And Why Drinking A Certain Kind Of Juice Can Stop And Prevent Acne...You Won't Believe This One, But It Works!" Maybe adding something like, "And it may be in your refrigerator right now!" might add a sense of urgency. Perhaps you could do something similar with the facial masks and the cheap supplement you mention? If it's likely to be true, of course.

              The thing is to let know that not only can they immediately download the eBook, but they may already have what they need in their kitchen or medicine cabinet and can start putting it to use NOW!

              I could be completely wrong, of course. We didn't have the Internet available when I had acne problems, so I have no idea what I might have looked for.
              Thanks Dan that's a good idea.

              The thing is, there are several acne ebooks doing quite well online.

              Hell, I just need to make $200 a month to consider this a success.

              Most of the other books get their business through heavy affiliate sales and i want to approach some affiliates. I feel in order to do this, I need some conversion numbers.

              Now looking through adwords, I see that my competitors aren't really selling there. All of the ads are placed by affiliates doing review sites.

              I guess my next step will be to do the same thing...set up a "review" on one of my other domains and point the ads at that.

              This is getting complicated.
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              • Profile picture of the author debra
                Do you have an autoresponder attached to your product.

                If you have an autoresponder series to go with your ebook offering some particle tips and advice....it helps a lot in the sales of ebooks.

                Furthermore...you could easily add free samples from CPA networks on creams, lotions...anything from the "beauty" category. Some of these products have an affiliate program attached to the products and you could get residual commissions on any sales.

                Just a thought...
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                • Profile picture of the author DaniMc
                  Originally Posted by debra View Post

                  Do you have an autoresponder attached to your product.

                  If you have an autoresponder series to go with your ebook offering some particle tips and advice....it helps a lot in the sales of ebooks.

                  Furthermore...you could easily add free samples from CPA networks on creams, lotions...anything from the "beauty" category. Some of these products have an affiliate program attached to the products and you could get residual commissions on any sales.

                  Just a thought...
                  I do have an autoresponder with a free acne survey as the offer.

                  The free samples are a great idea. I will check it out.

                  Daniel
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            • Profile picture of the author tommygadget
              Originally Posted by Dan C. Rinnert View Post

              Just a thought, and I don't know how you would overcome this, but I would bet that most people looking for acne control are looking for creams and solutions, not an eBook.

              You have: "How And Why Drinking A Certain Kind Of Juice Can Stop And Prevent Acne...You Won't Believe This One, But It Works!" Maybe adding something like, "And it may be in your refrigerator right now!" might add a sense of urgency. Perhaps you could do something similar with the facial masks and the cheap supplement you mention? If it's likely to be true, of course.

              The thing is to let know that not only can they immediately download the eBook, but they may already have what they need in their kitchen or medicine cabinet and can start putting it to use NOW!

              I could be completely wrong, of course. We didn't have the Internet available when I had acne problems, so I have no idea what I might have looked for.
              Yes, you hit this one right on the head. Create a WP blog with a few keyword laden posts about what products you used to get rid of your acne with affiliate links in the text and you'll be good to go. I need something to cure acne, not an ebook.

              TomG.
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              • Profile picture of the author tommygadget
                Yes, I was also going to say to look at the top 5 spots on Google's paid results. Take notes on all aspects of their campaigns, websites, etc. Follow them for a few weeks to make sure they are still around. If they have longevity, they are profitable. Then, do what they do and you'll be profitable also.

                TomG.
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              • Profile picture of the author DaniMc
                Originally Posted by tommygadget View Post

                Yes, you hit this one right on the head. Create a WP blog with a few keyword laden posts about what products you used to get rid of your acne with affiliate links in the text and you'll be good to go. I need something to cure acne, not an ebook.

                TomG.
                Thanks Tom.

                Care to give it a go for me? :rolleyes:

                I'll even give you a bonus percentage.

                Daniel
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                • Profile picture of the author tommygadget
                  Originally Posted by Daniel McCoy View Post

                  Thanks Tom.

                  Care to give it a go for me? :rolleyes:

                  I'll even give you a bonus percentage.

                  Daniel
                  I just told you something that I am now doing that is making me money. Do as I say, go to CJ and get your links and submit a few articles to the top directories. Also, social bookmark and create supplemental blogs at blogger and hubpages and point those at your WP blog.

                  TomG.

                  PS - I am using the NMOC method. See my blog for explanation.
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                  • Profile picture of the author DaniMc
                    Originally Posted by tommygadget View Post

                    I just told you something that I am now doing that is making me money. Do as I say, go to CJ and get your links and submit a few articles to the top directories. Also, social bookmark and create supplemental blogs at blogger and hubpages and point those at your WP blog.

                    TomG.

                    PS - I am using the NMOC method. See my blog for explanation.
                    I will check it out.

                    Don't think I am blowing off your method...no way! I will gladly try A-N-Y-T-H-I-N-G short of selling off my first born.

                    If I could trade a kidney for IM success it would be gone already.

                    Thanks for the advice, I'm going to bug you with a PM when I get started.
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                    • Profile picture of the author tommygadget
                      Originally Posted by Daniel McCoy View Post

                      I will check it out.

                      Don't think I am blowing off your method...no way! I will gladly try A-N-Y-T-H-I-N-G short of selling off my first born.

                      If I could trade a kidney for IM success it would be gone already.

                      Thanks for the advice, I'm going to bug you with a PM when I get started.
                      OK, no problem. Good luck.

                      TomG.
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                    • Profile picture of the author GreenEyes
                      Originally Posted by Daniel McCoy View Post

                      I will check it out.

                      Don't think I am blowing off your method...no way! I will gladly try A-N-Y-T-H-I-N-G short of selling off my first born.

                      If I could trade a kidney for IM success it would be gone already.

                      Thanks for the advice, I'm going to bug you with a PM when I get started.
                      Daniel,

                      I feel your pain and intense determination.

                      I wish I could help but really as I was reading this thread I felt a strong sense to stop for a moment to sincerely wish you the best in your journey.

                      I'm in the same boat as you, 8 days a week and then some. I traded my kidney about 6 months ago...:p but, oh how I love what I am learning.

                      @TommyG ~ Thank you! I'm only 10mos into affiliate marketing and I'm just now getting around to article marketing, trying to set up a few WP blog/sites, hub pages, squidoo etc... and your information to Daniel has helped me, as well. So, thanks!

                      That's all.

                      Take care!
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                • Profile picture of the author Adeel_Chowdhry
                  How about talking about their problems more and making them feel some serious pain.

                  [drive the problem home...really hard]

                  Go on to focus on how ugly the acne must make them look, how embarrasing having acne is, how people must be laughing behind their back, how it must cause them to have low self asteem and poor confidence and blame all that on their poor love life.

                  ...and throw in some before and after pictures for serious effect and visualization.
                  - On the left, some scary spotty looking mama, and on the right, a princess now acne free.





                  Then proceed to deliver the best acne solution on Earth!!...and what a miracle it is!

                  - Adeel
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                  • Profile picture of the author DaniMc
                    Originally Posted by Adeel_Chowdhry View Post


                    ...and throw in some before and after pictures for serious effect and visualization.
                    - On the left, some scary spotty looking mama, and on the right, a princess now acne free.
                    I only wish I had some pictures or testimonials! Gotta have some customers before you can get social proof right? Sure, there are stock photos I could buy with acne...but that is not the way I want to go.

                    The second I get a testimonial...it will be up!
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                    • Profile picture of the author Adeel_Chowdhry
                      Originally Posted by Daniel McCoy View Post

                      I only wish I had some pictures or testimonials! Gotta have some customers before you can get social proof right? Sure, there are stock photos I could buy with acne...but that is not the way I want to go.

                      The second I get a testimonial...it will be up!

                      Go approach some credible acne sites and ask them if you get a license and pay them to use their pictures/before and after shots. I'm sure you can get a deal done.

                      Don't try and be a hero and start with 0!
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                      • Profile picture of the author DaniMc
                        Originally Posted by Adeel_Chowdhry View Post

                        Go approach some credible acne sites and ask them if you get a license and pay them to use their pictures/before and after shots. I'm sure you can get a deal done.

                        Don't try and be a hero and start with 0!
                        That is going right over my head.

                        So...my competitors will give me the testimonials or photos to use on my site?

                        Also..wont there be a problem of my potential customers seeing the photos on the other sites also?

                        And...isn't this unethical? To say that these people got results from my product when indeed, the picture was for another product?

                        :confused::confused::confused:
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                        • Profile picture of the author Adeel_Chowdhry
                          Originally Posted by Daniel McCoy View Post

                          That is going right over my head.

                          So...my competitors will give me the testimonials or photos to use on my site?

                          Also..wont there be a problem of my potential customers seeing the photos on the other sites also?

                          And...isn't this unethical? To say that these people got results from my product when indeed, the picture was for another product?

                          :confused::confused::confused:
                          I wasn't referring to your actual eBook competitors but medical type authority sites that talk about similar methods for acne cures that your product mentions.

                          - It's not unethical either...you are simply stating that those people got the results they did from the acne cures (which i'm sure isn't just unique to your eBook).

                          It's all marketing.

                          - **Just analyze what offline companies do when advertising their beauty products**


                          I used to briefly be an affiliate promoting acne type products a long time ago when I was getting started.

                          It did get a few says as an affiliate back then but not many as products I was promoting in other niches.
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                          • Profile picture of the author DaniMc
                            Originally Posted by Adeel_Chowdhry View Post

                            I wasn't referring to your actual eBook competitors but medical type authority sites that talk about similar methods for acne cures that your product mentions.
                            Ok I see now. Thats a good idea. I actually have a few ideas already!
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                        • Profile picture of the author Mike Hill
                          Daniel,

                          As far as testimonials go, you need to give your book to people who can use it and then give you their testimonials...

                          If you wait until you have paying customers to then read the information and then use it for a while before you get testimonials then you are going to be waiting a long time...

                          Mike Hill

                          Start with your friends and see were that leads you as far as test subjects go. Your ideal crowd, who are they? If they are young girls and young men then I suggest you go looking for people who can use this product right away.

                          It may even be worth putting an ad in the paper looking for people who are willing to test your methods, have their before pics taken and then report back to you after they have tried your methods for a while so you can take after pictures... Offer them $100 for their time...

                          Something like this:

                          -----------------------------------------------------------------
                          Do you suffer from acne..? Try our method FREE and make $100

                          We are looking for 10 people (male and female) who want to try
                          our new revolutionary SAFE methods for becoming Acne Free. It
                          costs you nothing plus you make $100 *details - call 1-800-No-Acne
                          -----------------------------------------------------------------

                          Of course rework that a bit, but then have a few conditions they
                          can sign about how they will get paid and only if they complete the
                          steps how you say regardless if it works for them.

                          They must however provide a written testimonial and have their
                          before and after pictures taken, etc...

                          You could go one step further and have them agree to a video
                          of their before and after results... Very powerful social proof!

                          I would get them talking on video before they start the methods
                          and have them talk about how unhappy they are with their acne
                          And at the end of the tests have them talking on video about how
                          well your methods worked for them and how they feel...

                          Oh wait on second thought DO NOT do the video testimonials, I just may do it myself because that would kick all your competition in the rear end...

                          Pay attention to how Infomercials do it and how they slide in all those testimonials.
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                          • Profile picture of the author DaniMc
                            Originally Posted by Mike Hill View Post

                            Daniel,

                            As far as testimonials go, you need to give your book to people who can use it and then give you their testimonials...


                            Oh wait on second thought DO NOT do the video testimonials, I just may do it myself because that would kick all your competition in the rear end...

                            Pay attention to how Infomercials do it and how they slide in all those testimonials.
                            Mike! That is a totally kick ass idea.

                            I cannot believe you just posted that out in the open. Geesh man....put a lid on it and send that kind of stuff in a PM!

                            Wow...great idea. Just fantastic. I bet I could even avoid paying them...just curing their acne will be enough.

                            Daniel
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  • Profile picture of the author DaniMc
    Alright, thanks to the excellent advice in this thread, here is my plan of action so far:

    1) Check out Perry Marshalls book about Adwords.
    2) Start using the blog that I already have sitting there and ready to go.
    3) Find some free sample bonuses.
    4) Start split testing the graphics/layout.

    Looking for anything else anyone can offer.

    I have a kidney for sale if anyone needs it.

    Daniel
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    • Profile picture of the author tommygadget
      Originally Posted by Daniel McCoy View Post

      Alright, thanks to the excellent advice in this thread, here is my plan of action so far:

      1) Check out Perry Marshalls book about Adwords.
      2) Start using the blog that I already have sitting there and ready to go.
      3) Find some free sample bonuses.
      4) Start split testing the graphics/layout.

      Looking for anything else anyone can offer.

      I have a kidney for sale if anyone needs it.

      Daniel
      Put the kidney on eBay

      TomG.
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      • Profile picture of the author DaniMc
        Originally Posted by tommygadget View Post

        Put the kidney on eBay

        TomG.
        Getting my ice chest ready as we speak!
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        • Profile picture of the author Johnson Tay
          Hi,

          Do your ad groups have at least 30 clicks?

          If not, it's too early to decide..

          Also, did you check to ensure you're using HIGHLY-TARGETED keywords?

          Lastly, you must understand that not ALL products will sell on Adwords.

          The best way to determine if your product will sell is to SPY on your competition selling a similar product as you.

          For how long have they been advertising on Adwords? If it's for a very long time, means there's money to be made.

          From a quick glance, I suppose you're selling an info product on how to cure Acne?

          My experience with promoting a similar product tells me that PHYSICAL goods does better than INFO products. By that, I mean Acne lotions, creams, etc.. etc...
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          • Profile picture of the author DaniMc
            Originally Posted by Johnson Tay View Post

            Hi,

            Do your ad groups have at least 30 clicks?

            If not, it's too early to decide..

            Also, did you check to ensure you're using HIGHLY-TARGETED keywords?

            Lastly, you must understand that not ALL products will sell on Adwords.

            The best way to determine if your product will sell is to SPY on your competition selling a similar product as you.

            For how long have they been advertising on Adwords? If it's for a very long time, means there's money to be made.

            From a quick glance, I suppose you're selling an info product on how to cure Acne?

            My experience with promoting a similar product tells me that PHYSICAL goods does better than INFO products. By that, I mean Acne lotions, creams, etc.. etc...
            After some more looking around, I really don't find any competitors selling on Adwords directly.

            Rather, all of the ads point to review sites so I think that will be my next step.

            I am going to move to physical products once I can get this going. I would like to start drop shipping my solutions to people but that is far down the road.

            Daniel
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          • Profile picture of the author momo3
            I am having similar issues as you ---

            I believe giving someone something for free via a squeeze page might be the best route.

            Then try to sell to them right away?

            I've never done it before but I am thinking this might be the way to go.

            Selling a ebook for zits might be something people will need to warm up to because it doesn't seem like an immediate quick fix (like creams, etc.)
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            • Profile picture of the author DaniMc
              Originally Posted by momo3 View Post

              I am having similar issues as you ---

              I believe giving someone something for free via a squeeze page might be the best route.

              Then try to sell to them right away?

              I've never done it before but I am thinking this might be the way to go.

              Selling a ebook for zits might be something people will need to warm up to because it doesn't seem like an immediate quick fix (like creams, etc.)
              I have used a squeeze page in the past that got around 95% opt-in. I'm going to get that set up again for sure.

              Free stuff is great for that.

              I know there are successful ebooks on acne....I just have to find my angle and my hook.
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              Be kind, for everyone you meet is fighting a hard battle.
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            • Profile picture of the author Mike Hill
              Originally Posted by momo3 View Post

              I am having similar issues as you ---

              I believe giving someone something for free via a squeeze page might be the best route.

              Then try to sell to them right away?

              I've never done it before but I am thinking this might be the way to go.

              Selling a ebook for zits might be something people will need to warm up to because it doesn't seem like an immediate quick fix (like creams, etc.)
              It doesn't matter ... ebooks don't sell just because they are ebooks -- they don't sell for some people because they have centered the solution around an ebook. How boring is that... The author refers more about what you'll get inside the ebook than talking about how you will benefit... I see this a lot in almost every market.

              The solution should be centered around the results...

              Get REAL results from people in video testimonials telling in their own words what your solution provided them with. (i.e talk NOT about how great the product is but rather about how great it is to be without Acne, how they feel more confident, etc... in this case)
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  • Profile picture of the author keithdougherty
    Yeah I would say check your keywords and make sure you are hitting the right target. Do a little more niche research and drill down to what I call the micro niche. Find the target marketing you can attack quickly with little competition.
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