What is the Best Way to Monetize your E-mail Newsletters?

8 replies
Hi,

I'm not so good at preselling, or writing copy, swipe copy.

And I haven't enought money to get a great copywriter to do the job.


What is the laziest or newbie friendly way to monetize email newsletters?
#email #monetize #newsletters
  • Profile picture of the author jakecoop79
    If selling is hard for you, then I would start by just offering content that has great value to those on your list.

    Just give short tips and ideas about things you have learned in your particular niche.

    Once your list really trusts you, then selling is easy.
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  • Profile picture of the author fenway2k
    I don't monetize my emails because that's not the purpose of an email campaign - at least not for me.

    I use email campaigns to keep the leads my squeeze pages generate. This is where I get people to know, like, and trust me. To get them to see that I genuinely want to help them solve that problem they seek help on - which is why they gave me their email address in the first place.

    I use an average of 7 - 10 emails building this relationship, only then would I start including a link to whatever sales page I have set up.

    Remember your job is not to sell the shovels, but to teach people how to dig a better hole.
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    • Profile picture of the author Wilton White
      Taking into account the previous two responses, email affiliate marketing may be the best approach for you; you can provide links to WSO offers or product offers, where the sales funnels have already been setup for you.

      As previously mentioned, you should only engage your list in this way after you have built a relationship with them. This means providing some type of value that doesn't involve them spending any money.

      Good luck!
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  • Profile picture of the author AbdullahKaragoz
    I thought doing it in a way that,

    every email I'm sending should include both free valuable content (like tips, news, or any valuable info, without selling or preselling anything), and an ad (with a link to affiliate offer, CPA offer, just a CPC ad, or whatever).

    But I just don't know the best way to monetize a newsletter.
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    • Profile picture of the author fenway2k
      Originally Posted by AbdullahKaragoz View Post

      I thought doing it in a way that,

      every email I'm sending should include both free valuable content (like tips, news, or any valuable info, without selling or preselling anything), and an ad (with a link to affiliate offer, CPA offer, just a CPC ad, or whatever).

      But I just don't know the best way to monetize a newsletter.
      Let's try this another way:

      How did people get on your email list? Did you offer them something that would solve a problem they were experiencing and your capture page offered a solution?

      Probably.

      It would do you well to remember this creed: Everyone likes to buy - No one likes to be sold.

      People can smell the spammer from a mile away. Putting affiliate links in your 1st, 2nd, and 3rd emails is like the guy who tells his dates if he pays for dinner, they have to put out. How many repeat dates you think he really gets?

      In the same manner, people will unsubscribe as soon as they think you are in it for the money.

      It is vital to your success to focus on building a relationship first with people, to get them to see that you are here to help them in whatever niche you chose. I promise you those people will reward you eventually for your efforts by buying from you whatever you want them to.
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  • Profile picture of the author Shawn Wilson
    You have to build trust and a relationship with your list before trying to sell to them. If you have done this correctly, you won't necessarily have to sell them, they will trust you enough to take your advice or suggestion for investing in a product or hopefully your product.
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  • Profile picture of the author grimace_86
    One way I do it is by having at the top of the newsletter, generally after the intro paragraph, a 'Today's Issue Is Sponsored By'

    Then under I'll either include a banner, or I'll put a headline under that with a click here for more information link under that.

    Hopefully that makes sense
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  • Profile picture of the author Zliverus
    I prefer to monetize email newsletters through promoting online services that pay recurring commissions which is extremely profitable. To successfully sell something to your email subscribers you can give them away short reports or launch an email e-zine and broadcast e-zine issues on the regular basis. This is not hard. A report or an e-zine issue could be a set of top notch articles or even one article with cool pictures and design in PDF. Insert your affiliate ads in it and go send it to your marketing channel via email. Don't bombard your subscribers with direct email ads like most online marketers and you'll achieve better conversions making more sales. If you're not sure about affiliate marketing to monetize your newsletter there is a source reviewing 7 ways to do it.
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