I have been building links to each landing page for about 2 years now with good results. We now rank in the top 10 for most KW's.
My question is, should I start building links to the homepage now? Would that help me to get to #1? My fear is that if potential customers land on the homepage instead of the specific area they are interested in then my bounce rate may increase.
Would love to know your thoughts and theories and testing on the benefits of this. Thanks