I had just signed into my Yahoo! email inbox when I was greeted with Yahoo! News' "Top Stories" tab. I clicked on one of the "Obama selects VP" links.
But that was not what motivated me to pen this post.
It was another link on that page that got my attention that made me do it. It has always been obvious that Sen. Obama is one of our most "technology-oriented" politicians. But this one made me think a little more than I usually do.
It was a video from CBS aptly titled "OMG! Obama Texts VP Pick" which really aroused my curiosity. Did Obama actually send a text message to his VP or what? Well, the title did its job: I clicked over to watch the video.
One statement by the narrator of the video stunned me and had me thinking.
The contributors noted that there was actually some wisdom in what he did.
Here were a few observations...
- He delayed sending out the VP notification for a week so that more and more will sign up for the notification message.
- His reasons for choosing text messaging as a medium was to gather email addresses and phone numbers of potential supporters (read that "list members")
- He would be able to reach one of the largest segments of the population who have been supporting him-the text-writing, PDA-fanatical younger generation.
- Access to some few million phone numbers and email address will help tap new sources of support and funding for his campaign.
Maybe there were a few more reasons, but I think these directly concern Internet Marketers.
Could we use "mass text messaging" as our next marketing tool? How would and should we go about that?
Your suggestions and input are highly welcomed.
PS: Don't you think that was an insightful course for IMers from him? By the way, you can visit ABC News: Online news, breaking news, feature stories and more and watch the video here by scrolling down to where it says "ABC News Programs" and click on "OMG! Obama Texts VP Pick." Disclaimer: I am not a politician.