My concerns about the single-page approach are two-fold. One, I imagine that having single page posts hurts my bounce rate, which is 81%. I have a feeling that this is because people get all the info they need from the one page and then leave, giving Google the wrong impression about the usefulness of my site. Two, having single page posts limits adsense page views (double the pages, double the page views).
So my questions are: would it help to split my posts into 2 or more pages? Has anyone done this and seen an increase in not only Adsense page views, but also in clicks? Also, would changing older (and well-ranked) posts from single to multi-page hurt their rankings? Finally, do you think that most readers are as annoyed by multi-page posts as I am? My site is an information site, so I would think people would put up with it (as opposed to just a time-waster site with funny articles that people would be more likely to abandon at page 1).