12 {{ upvoteCount | shortNum }}
12 {{ upvoteCount | shortNum }}

Squeeze page strategies

by Nathan251
10 replies
I am quite curious about the best strategies to build squeeze pages.

Can you guys please recommend what you believe is best practice?

a) single page site site, just the landing page with free gift

b) single page site, just the landing page with paid gift

c) free subscribe option in sidebar of home page of main site

d) paid subscribe option in sidebar of home page of main site

also what kind of gifts work best and is it true that video squeeze pages are more effective than the simple sales pitch text? Also are video squeezes better suited to single page promotion sites? (I assume they are is sticking a big sales video on the home page of your main site may devalue things a little


AND FINALLY A STUPID QUESTION:
Am I better off buying a new domain name to build a simple one page site for my squeeze or can I incorporate multiple squeeze pages in existing sites and just hide them from displaying in the site but instead just use them to redirect people there? (apologies if this question doesn't make sense , basically I want to know the best strategy for placing new squeeze pages without having to buy a new domain name for each, it's not like 1 page sqeezes are going to get any juice from google serps right so I assume it's ok to just add a page to an existing site and link people who sign up to it while hiding it from people who casually browse the site)

hmmm...I've made that sound more complicated than it should, perhaps because i don't undertsand it fully, that's (hopefully) where you come in!
#page #squeeze #strategies
  • Profile picture of the author Warrior Roy
    It depends on your goals for the squeeze page.

    If your goal is to build a list, having a simple opt-in page with a free offer is good. Then you need to drive traffic to the opt-in page.

    You can get traffic from SEO, or you can have paid traffic. If building the list quickly is important, then paid traffic is better. The least expensive paid traffic is from a CPV or PPV traffic source.
    {{ DiscussionBoard.errors[6263181].message }}
    • Profile picture of the author Nathan251
      A lot of you guys have multiple squeeze pages - do you buy a separate domain name for each or simply add them as a page to an existing site?
      Signature
      Get your grubby hands on a revolutionary content-grabbing Wordpress plug-in now?? Oh and it's FREE for a limited time only!!!
      {{ DiscussionBoard.errors[6263214].message }}
  • Profile picture of the author regervin
    Since I'm primarily interested in building a list, like Warrior Roy commented, I have a branded domain with multiple squeeze pages on it.
    Signature
    {{ DiscussionBoard.errors[6263281].message }}
    • Profile picture of the author Nathan251
      and what is the process for adding lots of squeeze pages to a site


      say the site is "getonlineriches.com" or whatever

      and you want to release six different squeeze pages over a period of 6 months, once a month,e ach offering a differing free gift in the mmo niche - then how would that work

      1st squeeze page would be homepage of getonlineriches.com

      2nd squeeze page would be what? something like getonlineriches.com/listbuildingsecrets (would you link this page to your homepage? why? you'll only get the same opt-in again?)

      and then 3rd, 4ht, 5th and 6th squeeze, just trying the understand the basic practicalities of the process
      Signature
      Get your grubby hands on a revolutionary content-grabbing Wordpress plug-in now?? Oh and it's FREE for a limited time only!!!
      {{ DiscussionBoard.errors[6263398].message }}
      • Profile picture of the author rdm48
        Great post. I have been wondering this myself.
        {{ DiscussionBoard.errors[6266681].message }}
  • Profile picture of the author paul nicholls
    ive found video sales pages work great

    i would also recommend buying a seperate new domain for your squeeze page

    when you start building a list from a squeeze page your strategy should be long term so your squeeze page shouldnt be coming down for a long time

    i always give away huge value for my free gift. gone are the days when you give away an ebook. that is so 2008. these days you need to be giving away top quality stuff for free like a video course or some kind of a course

    some text squeeze pages do work really well but generally video squeeze pages will be very hard to beat

    paul
    Signature
    FREE REPORT===>> 7 Reasons Why You Will probably Fail Online This year
    {{ DiscussionBoard.errors[6266764].message }}
    • Profile picture of the author manicmethods
      Originally Posted by paul nicholls View Post

      ive found video sales pages work great

      i would also recommend buying a seperate new domain for your squeeze page

      when you start building a list from a squeeze page your strategy should be long term so your squeeze page shouldnt be coming down for a long time

      i always give away huge value for my free gift. gone are the days when you give away an ebook. that is so 2008. these days you need to be giving away top quality stuff for free like a video course or some kind of a course

      some text squeeze pages do work really well but generally video squeeze pages will be very hard to beat

      paul
      I disagree about what you give away having to be a course. I giveaway free 'ebooks' to my lists and it works out really well.

      I just think the term 'ebook' is a bit 2008 if anything. Provided that you can deliver/over deliver in the information you provide, I think books are fine.
      {{ DiscussionBoard.errors[6266819].message }}
  • Profile picture of the author thedanbrown
    I think that the giveaway really depends on the quality of traffic. If you are in the MMO niche then your giveaway tends to have to be a bit more significant because internet marketers are used to free giveaways.

    With regards to your domain, you want to really think about what niche you are in. If you are in the MMO niche then you want to choose something like passiveincome.com or something to do with making money.

    I only use one site for all my squeeze pages and I picked a really generic domain. If you plan to enter multiple niches this might be your best bet. Something like digitalresource.com would be good.
    Signature

    {{ DiscussionBoard.errors[6266972].message }}
  • Profile picture of the author Exel
    I believe, especially for new list builders, that simple squeeze page offering free gift
    works the best. Also, if you have a blog, insert opt-in forms, not only on home page,
    but on all your pages. This can get you lot of subscribers, especially those that come
    on your blog from Google. As you said yourself, squeeze page won't get much Google
    traffic, so this method kind of takes care of that problem.

    As for the domains, I prefer to use separate domain for every squeeze page.
    Especially if squeeze pages are in different niches you want to keep them separated.
    For purposes of testing different versions of a squeeze page I'd create them on index1.html,
    index2.html and so on.

    Video squeeze pages can work great for sure but I believe they are a bit harder to make
    effective than classic text pages. People are in great hurry all the time and attention span
    is short so they might not have patience to watch the video. That's why video has to be
    very short, about one minute, catching their attention immediately and straight to the point.
    {{ DiscussionBoard.errors[6267197].message }}
  • Profile picture of the author fedor50
    Originally Posted by Nathan251 View Post

    I am quite curious about the best strategies to build squeeze pages.

    Can you guys please recommend what you believe is best practice?

    a) single page site site, just the landing page with free gift

    b) single page site, just the landing page with paid gift

    c) free subscribe option in sidebar of home page of main site

    d) paid subscribe option in sidebar of home page of main site

    also what kind of gifts work best and is it true that video squeeze pages are more effective than the simple sales pitch text? Also are video squeezes better suited to single page promotion sites? (I assume they are is sticking a big sales video on the home page of your main site may devalue things a little


    AND FINALLY A STUPID QUESTION:
    Am I better off buying a new domain name to build a simple one page site for my squeeze or can I incorporate multiple squeeze pages in existing sites and just hide them from displaying in the site but instead just use them to redirect people there? (apologies if this question doesn't make sense , basically I want to know the best strategy for placing new squeeze pages without having to buy a new domain name for each, it's not like 1 page sqeezes are going to get any juice from google serps right so I assume it's ok to just add a page to an existing site and link people who sign up to it while hiding it from people who casually browse the site)

    hmmm...I've made that sound more complicated than it should, perhaps because i don't undertsand it fully, that's (hopefully) where you come in!
    My opinion it is best to build a squeeze page with a free ebook giveaway in place for an optin. This way you build your list and gain trust.
    Signature


    {{ DiscussionBoard.errors[6267298].message }}

Trending Topics