Any ideas why these Kindle titles aren't selling?

by Firion
23 replies
First time poster, hope this is the right place.

Anyway, so I've put up a three Kindle titles all in the same general area(pregnancy and birth), but they are not selling a single copy.

So to trouble shoot this, this is what Ive done
  • Checked the market via adwords. Main keywords get 40k+ hits/month for induction and home birth
  • Keywords on amazon based on adwords hits
  • Amazon description, copywritten (ok its not SUPER but should be decent)
  • Positive review
  • Pretty decent covers (in my opinion)
  • ran a free promotion for Sleep Great... for a weekend, 45 downloads, meaning that people somehow do find the book, but theyre not buying.

What I cant really get is that the books dont sell even a single copy, so the conversion must be crappy for some reason.Thankful for any help in figuring out what I need to change?

Titles on Amazon (not allowed to post direct links due to first time post)
  • Induced Labor Demystified - Get Rid of worries about Induction and have a Wonderful Birth experience
  • Sleep Great when you're Pregnant: How To Sleep Like A Baby When You're Expecting One
  • The complete Home Birth Guide - Everything you need to have an Amazing Home Birth! U.S. Version
#ideas #kindle #selling #titles
  • Profile picture of the author michaeljcheney
    Personally I think your titles might work a little better if they emphasized the potential fear and worry a little more. This isn't negative, it just means that more people will take action and you'll help more people.

    Nobody buys anything unless they think the pain of remaining as they are (without the products) is greater than the risk of getting the products so how about going with:

    7 Dangers of Induction and How to Avoid Them

    Harmful Effects of Sleeping Patterns on Your Unborn Baby and How to Solve Them

    7 Dangers of Home Birth You MUST Avoid

    Just my two cents...
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    • Profile picture of the author LilBlackDress
      It sounds like you are doing a lot of things right. But one area I don't see mentioned so much in the steps you have taken is the Amazon internal search.

      How many people are looking for the term "home birth guide" on Amazon?
      You cannot tell by Google searches. What you have to do is go to Amazon, start your keyword and it will auto finish keywords as you type. Does it auto finish "home birth guide". It did not for me. In fact it corrected me asking if I wanted "homebirth guide".

      So then I looked at the results, most of the top results had different keywords in the title.

      So I would suggest you consider new titles. Also add "tags". Though you likely did this when you listed the book, those are internal tags. Add the external ones and get some likes and more reviews on the book. You may want to put it at .99 cents for a while, get some friends to buy and review it. This will help boost sales rankings and give it more visability.
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by LilBlackDress View Post

        So I would suggest you consider new titles.
        LBD knows far more about this than I do, but I must say that my own instinctive reaction to all three of your titles, in the OP, was that they should be changed.

        The first may be limiting because of your US-specific spelling of "labor" (it's spelled differently in every other English-speaking country in the world). I don't suggest you should spell it the other way, of course. But still a problem.

        The second is grammatically questionable (to put it politely) which may put off a lot of people (again, more so in some countries than in others, perhaps).

        The third sounds like it's trying to be an "authority title" and may be the sort of title which makes everyone immediately check out the credentials/qualifications of the author before taking it seriously?

        I think the titles Michael suggests in his post above are great, and they avoid all those and some other problems while also instinctively appealing to and interesting far more buyers.
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        • Profile picture of the author LilBlackDress
          Just be sure to change the titles to something somone is looking for on Amazon.

          This title would not work well;

          "7 Dangers of Induction and How to Avoid Them"

          If someone types "Induction" into Amazon, it pulls up weight loss and hypnosis books.

          However your current title does not work well either;

          "Induced Labor Demystified - Get Rid of worries about Induction and have a Wonderful Birth experience"

          If someone types in induced labor at Amazon they get two book results - yours and one on operating vessels.

          You have to get your titles to work for the Amazon search. You are not in Google land anymore.
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  • Profile picture of the author Thomas Michal
    Originally Posted by Firion View Post

    • Checked the market via adwords. Main keywords get 40k+ hits/month for induction and home birth
    Is that broad or exact search?

    And are you only marketing on Amazon? If so, you should build a site specific for each book and market them online. Then, just link to your Amazon order form.
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  • Profile picture of the author Thomas Michal
    OK, so I just check google KW search and found in local search for the exact search of "home birth" there are only 3600 searches per month. (I'm in the U.S.)

    Then I googled it and found a lot of free information.

    The trouble you might be facing is it's a moderately small market that has no real commercial intent because of all of the free information available.
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  • Profile picture of the author topgold
    Just make sure you're listing your books in the proper categories. Google Adwords is useless in the Kindle marketplace, so forget that altogether.

    I promoted my Kindle books for free and got 1,000 downloads in 3 days PER BOOK, just to give you some information.

    Best of luck!
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    • Profile picture of the author marciayudkin
      Hi there,

      I checked out one of your three titles, the one on home birth, and I can give you two red flags that came up for me.

      1)The capitalization in your book title in the Amazon listing is incorrect. All the words that are not "a" "and" or "the" should be capitalized. To me, this is a signal that the book might not be professionally written and edited.

      2)The Amazon description has a propagandistic tone. It does not sound like you are going to give a balanced view of the positives and negatives of home birth. This observation prompted me to take a look at the sample material offered from the book. This has the same salesy tone, and this would be a turnoff to me if I were looking for reliable information on this potentially life-or-death issue.

      I don't know if similar things are wrong with the other two books.

      Marcia Yudkin (Book author since 1988)
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      • Profile picture of the author fin
        I'm all for making up crazy titles for your books.

        From what I've heard, I don't think keywords in your title actually make a difference.

        Most people find books on amazon through the "what else people have bought" feature.

        I'd just make them sound good enough to buy.
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        • Profile picture of the author LilBlackDress
          Originally Posted by fin View Post

          I'm all for making up crazy titles for your books.

          From what I've heard, I don't think keywords in your title actually make a difference.

          Most people find books on amazon through the "what else people have bought" feature.

          I'd just make them sound good enough to buy.
          Most people purchase items based on the results that come up when they type a keyword into the search bar.

          The "what other people have bought " feature is helpful but does not account for the majority of sales. It is a fraction of the sales compared to search.

          Keywording a book so people find it when Amazon auto completes the term can be very beneficial.
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          • Profile picture of the author fin
            Originally Posted by LilBlackDress View Post

            Most people purchase items based on the results that come up when they type a keyword into the search bar.

            The "what other people have bought " feature is helpful but does not account for the majority of sales. It is a fraction of the sales compared to search.

            Keywording a book so people find it when Amazon auto completes the term can be very beneficial.
            Well I've heard differently from people, plus I also only use the search function as a starting platform.
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    • Profile picture of the author devonm
      Originally Posted by topgold View Post

      Just make sure you're listing your books in the proper categories. Google Adwords is useless in the Kindle marketplace, so forget that altogether.

      I promoted my Kindle books for free and got 1,000 downloads in 3 days PER BOOK, just to give you some information.

      Best of luck!
      Damm. That is EXACLY what I am doing, promoting my book on Select for several days, avg.3-5. I even promoted one on a free kindle for several day promo site. Gives Me Hope.

      Also I dropped my price from 7 and some riduculous price down to avg. 3.37
      dollars, always using The Last Digit Is A Seven Rule.
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  • Profile picture of the author Firion
    THanks a lot for the advice, its really appreciated (dont know where the "thankyou" button is located?)

    Some comments:

    Thanks for the titles suggestions, Im a non-native speaker so that really helps. FUrther suggestions more than welcome, especially for the sleep guide

    I actually got a different result when trying the Amazon internal search, so it seems to differ between people what results you get(I get "home birth guide" as suggestion)

    The spelling of Labor is chosen specifically for the US market so thats intentional.

    Market size: the exact phrase home birth may be just 3600 hits, but homebirth is 40k+ and home birth is 60k+ (i just checked it)

    The Home Birth guide is actually written by a "real" MD who has delivered hundreds of babies and can be checked for credentials, so the authority check should be fine I hope. When searching for the authors name you get a hit from stanford uni.

    last, one more question: any of you had luck with submitting your books to bloggers for reviews?

    Thanks again!

    //John
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    • Profile picture of the author LilBlackDress
      Originally Posted by Firion View Post



      last, one more question: any of you had luck with submitting your books to bloggers for reviews?

      Thanks again!

      //John
      Amanda Hocking the best selling Amazon publisher credits her success to blogger reviews. John Locke credits a lot of his to Twitter. I think these can all be helpful.

      But IMO really think that jump starting your Amazon book ranking with proper tags, categories, keywords, description etc. and getting your book ranked higher is where the sales can jump from.
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    • Profile picture of the author JohnMcCabe
      Originally Posted by Firion View Post

      THanks a lot for the advice, its really appreciated (dont know where the "thankyou" button is located?)
      The thank you button will show up when you have a few more posts (5, if I recall correctly).

      Originally Posted by Firion View Post

      I actually got a different result when trying the Amazon internal search, so it seems to differ between people what results you get(I get "home birth guide" as suggestion)
      Amazon uses previous searches to tailor results to what they think you may be looking for. If your browser has some sort of 'anonymous browsing' mode, try using that to get results uncolored by your past behavior on the site.

      Originally Posted by Firion View Post

      Market size: the exact phrase home birth may be just 3600 hits, but homebirth is 40k+ and home birth is 60k+ (i just checked it.
      You're still looking at people searching the web in general, not people looking for books, much less Kindle books.

      On a side note, I think your titles are a bit on the boring side, no offense. And while I respect Michael Cheney, his suggestions seem a bit on the sensationalist side. More appropriate for the cover of Cosmo or the Enquirer than serious information for expectant mothers.

      You might want to look at titles selling in the regular book sections, and see what they are using for tags, keywords, etc.
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  • Profile picture of the author Amy Harrop
    I agree with LBD, search is a very popular way to find topics, particularly non-fiction, and you should make sure your tags are reflecting the search terms, in addition to optimizing your titles.

    You may want also to consider promoting your title off Amazon as well with additional content such as blog guest posts, articles, and press releases, especially since these are authority-based content titles.
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    • Profile picture of the author Mbullard
      1. Fix the title
      2. Add some tags
      3. Get more reviews
      4. Sign up and use kdp select
      5. Blog Tours
      6. Guest Blogging
      7. Blogtalk Radio Show
      8. Press Releases
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  • Profile picture of the author luane
    Make your covers extremely eye-catching and if you haven't already, join the KDP promotion program and let them be free at least 3 times. Another key element is to have at least five good reviews. People like to buy what other people suggest. Then twitter your book page and Pinterest it and get some action going that way.

    Hope that helps!

    Kristie from Georgia
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  • Profile picture of the author Paul Gram
    You can have the best book in the world but if it's not marketed properly, it probably won't sell many copies (in most cases).

    Let me ask you this...what kind of marketing/social media have you done to market your books and brand yourself as an author and how long have you been doing it?

    You can sell some books without marketing but it's highly unlikely that you will sell very many that way.

    Case in point: Amanda Hocking...before her first book hit it big on Amazon, she had already built up lots of fans on her blog and Twitter and built her author "brand" by posting to her blog once every two days for over 2 years straight. Many people think she was an overnight success but she wasn't, she worked hard to build her brand and audience and you can too.
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  • Profile picture of the author silyavski
    1.Build blogs for all 3 books
    2.Include the word free
    3.Start publishing resumed extracts of the book for free on the blogs
    4.Find related forums and become an active member then little by little push your books, but carefully not to be banned or even suspected.
    5. Make friends using all of the above.
    6. Give
    7. At the right moment make a campaign
    8. Voilaaa
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  • Profile picture of the author fedor50
    Originally Posted by Firion View Post

    First time poster, hope this is the right place.

    Anyway, so I've put up a three Kindle titles all in the same general area(pregnancy and birth), but they are not selling a single copy.

    So to trouble shoot this, this is what Ive done
    • Checked the market via adwords. Main keywords get 40k+ hits/month for induction and home birth
    • Keywords on amazon based on adwords hits
    • Amazon description, copywritten (ok its not SUPER but should be decent)
    • Positive review
    • Pretty decent covers (in my opinion)
    • ran a free promotion for Sleep Great... for a weekend, 45 downloads, meaning that people somehow do find the book, but theyre not buying.

    What I cant really get is that the books dont sell even a single copy, so the conversion must be crappy for some reason.Thankful for any help in figuring out what I need to change?

    Titles on Amazon (not allowed to post direct links due to first time post)
    • Induced Labor Demystified - Get Rid of worries about Induction and have a Wonderful Birth experience
    • Sleep Great when you're Pregnant: How To Sleep Like A Baby When You're Expecting One
    • The complete Home Birth Guide - Everything you need to have an Amazing Home Birth! U.S. Version
    These are not terrible titles but... They don't really draw people in either. it's not something that will stop a person in their tracks so just continue to test and tweak
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    • I wonder if the price point on the Home Birth Guide (the only one I looked at) is too high.

      Print publishers know you can charge a higher price if the tome looks meatier. $8.47 for only 56 pages seems like too much. How can a "Complete Guide" be so short?

      Remember, people make purchases based on risk. $8.47 would buy a nice lunch. They don't want to blow it on something that may not turn out to be as promised. So you either have to improve the credibility of your description or lower the price.

      fLufF
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  • Profile picture of the author rockong
    Be crazier with your titles...provoke a deeper emotion than the surface emotion that you're hitting now. I'm just going to do random ones but you'll get the general idea:

    Instead of:

    Induced Labor Demystified - Get Rid of worries about Induction and have a Wonderful Birth experience

    Try:
    Get Out Of My Belly!
    Need to induce? Complete Guide To Ease Your Mind

    You get the idea. Catch your users eye! They'll never know how good your content is unless you get them to click on your link to preview the book.
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